Microsoft Specialty MB-260 Questions & Answers

• Question 21:

  Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while

  others might not have a correct solution.

  You are a Customer Data Platform Specialist. Your company's information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it

  ready for unification.

  What can you do to satisfy the requirements?

  Solution: Clean the data by changing columns with numbers to integer number format, which includes fields such as price, number of purchases, and postal code. You should convert primary key to integer number field if it contains only

  numbers. Click "Next" and your data is now ready for unification.

  Does this meet the goal?

  A. Yes

  B. No

  Correct Answer: B

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query

• Question 22:

  You are a Customer Data Platform Specialist. You are creating a new measure for business accounts (B2B) in audience insights.

  One of the requirements for the new business-level measure is to add a dimension of the city for each business account.

  What is needed to ensure that this measure is created as a business-level measure instead of a customer-level measure?

  A. Use the default "CustomerlD* dimension when creating the measure.

  B. Use the default "AccountID" dimension when creating the measure.

  C. Remove the default "AccountlD" dimension when creating the measure.

  D. Remove the default "CustomerlD* dimension when creating the measure.

  Correct Answer: D

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/measures?tabs=b2b

• Question 23:

  You are a Customer Data Platform Specialist. Your company implemented audience insights as their Customer Data Platform.

  While discussing the AI possibilities of audience insights with a campaign manager, you mention that the solution can suggest segments based on the activities of a profile. The campaign manager asks you to run a suggestion based on the

  sales order lines that are available in audience insights.

  Which three factors will affect the segment suggestions? Each correct answer presents part of the solution.

  NOTE: Each correct selection is worth one point.

  A. The specific activity relationship path(s).

  B. The number of days since the last order line

  C. The credit card or any specific attributes recorded at the order line

  D. The number of order lines

  E. The value of the order line

  Correct Answer: BDE

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/suggested-segments-activity

• Question 24:

  You are a Customer Data Platform Specialist. Some of the data your company stores need to adhere to strict organization compliance and security when establishing connections and exports. Your information technology department tells you that you must use a dedicated Azure key vault with your audience insights environment to help the organization meet its compliance requirements. The dedicated key vault will be used to stage and use secrets in an organization's compliance boundary.

  Which two statements are true about using audience insights and Azure Key Vault to store the secrets for each of the connections set up?

  NOTE: Each correct selection is worth one point.

  A. You must have administrator role in audience insights.

  B. The key vault must have Key Vault firewall enabled.

  C. The key vault is in the same Azure location as the audience insights environment.

  D. Audience insights can write secrets or overwrite secrets into the key vault.

  Correct Answer: AC

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/use-azure-key-vault

• Question 25:

  You are a Customer Data Platform Specialist. You created several customer segments. You want to identify differences between the segments that you created.

  Which two statements are correct about using segment differentiations? Each correct answer presents part of the solution.

  NOTE: Each correct selection is worth one point.

  A. The higher the difference score, the more the attributes differ between the two segments.

  B. You can compare a segment with the rest of your unified profiles or with another segment.

  C. You can only compare one segment with another segment.

  D. The lower the difference score, the more the attributes differ between the two segments.

  Correct Answer: AB

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segment-insights

• Question 26:

  You are a Customer Data Platform Specialist. Your information technology (IT) team created the customer profile records by unifying the Account, Contact, and Web Account tables. After unification was complete, the team noticed that three relationships were created automatically (CustomerToContact, CustomerToAccount and CustomerToWebAccount). The team needs to know how they can configure and update these three relationships.

  What feedback should you provide?

  A. Relationships created via the unification process can be edited by those with contributor- level access.

  B. You can edit each of the three relationships by clicking into the Relationship tab and selecting edit.

  C. You cannot edit any of the three relationships, as they are non-editable system relationships.

  D. Relationships created via the unification process can only be edited by those with administrator-level access.

  Correct Answer: C

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/relationships

• Question 27:

  You are a Customer Data Platform Specialist. You completed an initial implementation of audience insights. The marketing team wants to send a survey to customers. The survey will determine their interest in several new services that your company may begin offering. The marketing team will use a new survey website that can provide the results in a format that allows you to perform a custom SFTP import without going through the data unification process.

  How can you display the levels of interest a customer has in each new service to users in Dynamics 365 Sales?

  A. Configure an export to Dynamics 365 Sales, and add the fields to the contact form.

  B. Enable the Customer Card Add-in. and add the timeline control to the contact form.

  C. Create a Power Bl report that queries the activity timeline, and embed it on the contact form.

  D. Enable the Customer Card Add-in. and add the enrichment control to the contact form.

  Correct Answer: D

  Reference:

  https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/customer-card-add-in https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/enrichment-sftp-custom-import

• Question 28:

  You are a Customer Data Platform Specialist. Your organization recently implemented audience insights. You need to create a measure using the `Average Transaction Value' template to track the average spent by a customer.

  As part of the process of creating the measure, you need to add data and map it to the data from the Unified Activity entity.

  When you are setting up the measure, which two steps should you perform to complete this task? Each correct answer presents part of the solution.

  NOTE: Each correct selection is worth one point.

  A. Choose the attribute representing the Transaction value from the Unified Customer entity.

  B. Choose the attribute representing the Transaction value from the Unified Activity entity.

  C. Choose an activity type and select the entity with transactional data.

  D. Choose either the Account or Contact entity to get the related transactional data.

  Correct Answer: BC

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/measures?tabs=b2c

• Question 29:

  You are a Customer Data Platform Specialist. Your company implemented audience insights and Dynamics 365 Marketing. One of the data sources is the behavioral data from Dynamics 365 Marketing.

  You are reviewing the segment requirements with the marketing team. The marketing team wants the segments to exclude people who already received a commercial email in the last seven days. The marketing team creates segments in

  audience insights and Dynamics 365 Marketing.

  Which option is the fastest way to fulfill the requirement?

  A. Create single dynamic segments in both audience insights and Dynamics 365 Marketing of customers who received a commercial email in the last seven days. Users can add an except rule with contacts from that segment in other individual segments.

  B. Create audience insights and Dynamics 365 Marketing segment templates that include the rule of contacts that received a commercial email in the last seven days.

  C. Create a single dynamic segment in audience insights of customers who received a commercial email in the last seven days. Make sure the segment is exported to Dynamics 365 Marketing. Users can add an except rule with contacts from that segment in other individual segments.

  D. Create an audience insights quick segment that includes the rule of contacts that received a commercial email in the last seven days. Make sure the quick segment is exported to Dynamics 365 Marketing.

  Correct Answer: C

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/export-dynamics365-marketing

• Question 30:

  You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform solution. You transferred the management of the platform to a contractor. You want the contractor to manage the

  existing connections without having administrator access.

  Which two statements are correct about allowing contributors to use a connection for exports? Each correct answer presents part of the solution.

  NOTE: Each correct selection is worth one point.

  A. Contributors will be able to use the connection if you select them in the 'choose who can use this connection" screen.

  B. Contributors will see shared connections and can manage every export that uses this specific connection.

  C. Contributors will have their exports removed if their permissions are changed.

  D. Contributors will be able to view or edit the connection after being given permission to use the connection.

  Correct Answer: AB

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connections