Microsoft Specialty MB-260 Questions & Answers

• Question 1:

  You are a Customer Data Platform Specialist. You are reviewing the system status. You notice that an insights refresh process shows a "skipped" status. Which system process type should you review to find the step that is blocking the insights refresh from starting?

  A. Segments

  B. Search

  C. Enrichments

  D. Activities

  Correct Answer: A

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system

• Question 2:

  You are a Customer Data Platform Specialist. Your organization is using Power Query when connecting to Data Sources in audience insights. You need to load eCommerce Contacts to audience insights. Which statement about loading data to audience insights using Power Query is correct?

  A. You must create a separate Power Query data source for each entity you wish to ingest.

  B. Power Query automatically recognizes header rows in files when you use the Text/CSV connector.

  C. After you save a Power Query data source, you have to manually trigger the initial refresh process.

  D. You can add additional entities to the data source using Get Data functionality in the Power Query.

  Correct Answer: D

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query

• Question 3:

  You are a Customer Data Platform Specialist. You are in the process of implementing audience insights at a bank.

  You finished setting up the different initial data sources. You are starting the unification process.

  Which three tasks do you need to perform in the Mapping phase of the unification process? Each correct answer presents part of the solution.

  NOTE: Each correct selection is worth one point.

  A. Identify the primary keys and semantic field types within the different entities.

  B. Identify the entities that you need to unify into a single profile.

  C. Identify the prioritization of similar fields between different entities.

  D. Select the fields you want to include the unified customer profile.

  E. Identify rules for duplication between different entities.

  Correct Answer: ABD

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/map-entities

• Question 4:

  Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while

  others might not have a correct solution.

  You are a Customer Data Platform Specialist. Your company's information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it

  ready for unification.

  What can you do to satisfy the requirements?

  Solution: Clean the data by removing any rows with nulls and deleting any leading zeros on the primary key. Click "Next" and your data is now ready for unification.

  Does this meet the goal?

  A. Yes

  B. No

  Correct Answer: B

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query

• Question 5:

  You are a Customer Data Platform Specialist. Your company uses both audience insights and Dynamics 365 Sales. To enhance the customer information within Dynamics 365, you asked the Dynamics 365 administrators to add the audience

  insights timeline as a Customer Card add-in control on the contact form.

  The Dynamics 365 administrators asked you to update the company's Dynamics 365 user guide and explain how users can use the timeline.

  Which action can users perform within the added customer card add-in timeline in Dynamics 365?

  A. Filter the activities on the timeline.

  B. Delete the activity from the timeline.

  C. Edit the activity from the timeline.

  D. Open the activity from the timeline.

  E. Sort the activities on the timeline.

  Correct Answer: A

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/activities

• Question 6:

  You are a Customer Data Platform Specialist. You are implementing a scheduled refresh in audience insights.

  Which two statements are correct when describing scheduled refreshes? Each correct answer presents a complete solution.

  NOTE: Each correct selection is worth one point.

  A. To exclude a segment from a scheduled refresh, you must deactivate it before the scheduled refresh run.

  B. Scheduled refresh is not available in trial environments and can only be configured for production instances.

  C. The refresh schedule can be applied to selected data sources or specific entities within these data sources.

  D. When you configure a refresh schedule to run daily, you must define the time zone and time when the refresh needs to run.

  Correct Answer: AD

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segments?tabs=b2c https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system#schedule-tab

• Question 7:

  You are a Customer Data Platform Specialist. You completed unification and are looking to create relevant segments for your business. You want to identify insights on fields that overlap between segments. Which statement is correct about using segment overlap?

  A. Audience insights will recommend which fields may be the most insightful to use for segment overlap analysis.

  B. You can select up to three fields to analyze for overlap analysis when you create a new segment overlap.

  C. Audience insights will automatically select the fields for overlap analysis when you create a new segment overlap.

  D. You can select one or more fields to analyze for overlap analysis when you create a new segment overlap.

  Correct Answer: D

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segment-insights

• Question 8:

  You are a Customer Data Platform Specialist. You successfully installed the Customer Card Add-in and the required add-in control in Dynamics 365 Sales app. You need to show customer enrichment data from audience insights in the

  Dynamics 365 Sales application.

  Which two statements must be true for you to show the required data on a Customer Card Add-in control? Each correct answer presents part of the solution.

  NOTE: Each correct selection is worth one point.

  A. Customer details control is successfully installed and added to the Contact form.

  B. Active enrichment is applied to customer profiles.

  C. Contacts from Dynamics 365 Sales are included in the audience insights unification process.

  D. Measure Control is successfully installed and added to the Contact form.

  Correct Answer: BC

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/customer-card-add-in

• Question 9:

  You are a Customer Data Platform Specialist. Your company's information technology team wants to use the out-of-the-box customer lifetime value (CLV) machine learning (ML) capabilities that come with audience insights, but the team has

  some concerns about the suitability of their data. You need to confirm if their research about data requirements is correct.

  Which two statements are correct about the data characteristic requirements for configuring the CLV ML model? Each correct answer presents part of the solution.

  NOTE: Each correct selection is worth one point.

  A. There should be at least two to three transactions per customer ID. preferably across multiple dates.

  B. There should be at least 100.000 unique customers to perform the CLV model.

  C. There should be preferably two to three years of transactional data to predict CLV for one year.

  D. The CLV model will not run if there is any missing data in the fields.

  Correct Answer: AC

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/predict-customer-lifetime-value

• Question 10:

  Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

  You are a Customer Data Platform Specialist. Your company's information technology department (IT) has a CSV file stored on one of their Shared Documents folder within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.

  What should you do?

  Solution: Clean the data by transforming the first row to be used as headers and remove any special characters in header, defining column types to be appropriate field types, remove any rows with missing primary key, and name the query. Create a full name and full address columns by merging the appropriate columns if they exist. Click "Next" and your data is now ready for unification.

  Does this meet the goal?

  A. Yes

  B. No

  Correct Answer: B

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query