Microsoft Specialty MB-260 Questions & Answers

• Question 41:

  HOTSPOT

  You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform (CDP). The product owner entered a user story on your backlog to add data from the new loyalty solution into the

  CDP. You defined the data source. You are ready to add the loyalty contacts to the data unification process.

  Which new data entity area should you select in the Map phase of the data unification process?

  Hot Area:

  

  Correct Answer:

  

• Question 42:

  DRAG DROP

  As a Customer Data Platform Specialist, you set up audience insights as the new Customer Data Platform.

  The product owner wants you to make sure that data sources are refreshed daily.

  Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

  Select and Place:

  

  Correct Answer:

  

• Question 43:

  DRAG DROP You are a Customer Data Platform Specialist. The chief marketing officer (CMO) asked you to look at different use cases as you are implementing the Customer Insights platform. Which use case is applicable to either audience insights or engagement insights? To answer, drag the appropriate capability to the correct use case. Each capability may be used once, more than once, or not at all. You may need to drag the

  split bar between panes or scroll to view content. NOTE: Each correct selection is worth one point.

  Select and Place:

  

  Correct Answer:

  

• Question 44:

  DRAG DROP

  You are a Customer Data Platform Specialist. Your organization is using the Dynamics 365 Customer Insights as the Customer Data Platform.

  Your marketing team wants to explore the suggested segments feature and create a segment based on measures.

  Which four steps should be performed in sequence to achieve this goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

  Select and Place:

  

  Correct Answer:

  

• Question 45:

  DRAG DROP

  You are a Customer Data Platform Specialist. The marketing manager at your company wants to understand the training model performance for a customer lifetime value (CLV) model you configured.

  What do the possible training model performance grades signify? To answer, drag the appropriate definition to the correct grade value. Each definition may be used once or not at all. You may need to drag the split bar between panes or scroll

  to view content.

  NOTE: Each correct selection is worth one point.

  Select and Place:

  

  Correct Answer:

  

• Question 46:

  DRAG DROP

  You are a Customer Data Platform Specialist. Your company uses audience insights as their Customer Data Platform.

  The marketing team wants to know the total amount the customer has spent. The order lines are linked to a profile as part of the point-of-sale data source and through their loyalty ID.

  Which five actions should you perform in sequence to create this insight? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

  Select and Place:

  

  Correct Answer:

  

• Question 47:

  DRAG DROP

  You are a Customer Data Platform Specialist. You are in the process of implementing audience insights as the Customer Data Platform (CDP) solution for your company.

  Your manager asks you to give a short presentation for new users who will be using audience insights and explain some of the benefits that audience insights will offer them.

  Which user group will take which benefit from audience insights? To answer, drag the appropriate user group to the correct benefit. Each user group may be used once, more than once, or not at all. You may need to drag the split bar

  between panes or scroll to view content.

  NOTE: Each correct selection is worth one point.

  Select and Place:

  

  Correct Answer:

  

• Question 48:

  DRAG DROP

  You are a Customer Data Platform Specialist. You are implementing an incremental refresh in audience insights. All the data is stored in an Azure SQL database and is ingested to audience insights using Power Query. You need to configure

  an incremental refresh for data sources.

  Which four actions should you perform in sequence to meet this requirement?

  To answer,move the appropriate actions from the list of actions to the answer area and arrange them in the correct order

  Select and Place:

  

  Correct Answer:

  

• Question 49:

  DRAG DROP

  You are a Customer Data Platform Specialist. You want to add data sources that connect to data in the organization's Azure Data Lake.

  You need to enable data profiling for the entity within the data source while creating it.

  Which three actions should you perform in sequence to meet this requirement?

  To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

  Select and Place:

  

  Correct Answer:

  

• Question 50:

  DRAG DROP

  You are a Customer Data Platform Specialist. You are asked to create a household cluster to group profiles that share a set of demographic data points.

  Which three actions should you perform in sequence to configure a household cluster?

  To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

  Select and Place:

  

  Correct Answer: