Salesforce CUSTOMER-DATA-PLATFORM Online Practice Questions and Exam Preparation

Salesforce CUSTOMER-DATA-PLATFORM Online Questions & Answers

• Question 161:

  Which formula function should a Data Specialist use to create composite key if the primary key is not available in the data stream?

  A. COALESCE
  B. UUID
  C. CONCATE
  D. SUBTITUTE
  C. CONCATE

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  Explanation/Reference:

• Question 162:

  Which data attributes can be included in activation to a Marketing Cloud Data Extension?

  A. Direct attributes of the entity being activated on
  B. Any Data Model Objects field
  C. Attributes used in Segment filter rule definition
  D. Any Data Stream or Data Source Object's field
  A. Direct attributes of the entity being activated on

• Question 163:

  What are the two benefits of Calculate Insights compared to Segment criteria?

  A. It creates simple logic on row-based operations
  B. It creates reusable contents
  C. Marketer friendly drag and drop interface
  D. It performs complex queries on multiple objects
  B. It creates reusable contents
  D. It performs complex queries on multiple objects

• Question 164:

  A Telecom company's customer has requested their personal data be deleted Customer data in -------following actions should be performed to submit a data deletion request in CDP?

  A. Use consent API to request restriction of processing
  B. Update consent flag in the Marketing Cloud Engagement datastream to submit ----
  C. Update preferences and Consent in all Activation channels
  D. Use Ingestion API to submit restriction of processing
  B. Update consent flag in the Marketing Cloud Engagement datastream to submit ----

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  Explanation/Reference:

• Question 165:

  What is the purpose of Identity Resolutions?

  A. Increase the size of your mailable customer list
  B. Perform data hygiene on large data set
  C. Build a cohesive, omnichannel view of customers
  D. Drive more revenue through ecommerce channels
  C. Build a cohesive, omnichannel view of customers

• Question 166:

  Salesforce CDP create automations in Marketing Cloud Automation Studio to support data ingestion. Under which Business Unit(s) will these automations be created?

  A. All Business Unit (Bus) in the Account including Top-level (ENT) business unit
  B. All Business Units (Bus) in the account used for sending
  C. All selected business unit (Bus) during mapping
  D. Top-level (ENT) business unit only
  A. All Business Unit (Bus) in the Account including Top-level (ENT) business unit

• Question 167:

  Which two interaction studio features are updated with activation from salesforce CDP?

  A. Segments
  B. Promotions
  C. Profile attributes
  D. Event data
  C. Profile attributes
  D. Event data

• Question 168:

  Activation Target auto configured after connected with the platform

  A. SFMC
  B. S3 Bucket
  C. Personalization through Interaction Studio
  D. Commerce Cloud
  A. SFMC
  B. S3 Bucket

• Question 169:

  Where are activated segments found in Marketing Cloud?

  A. Filtered Data Extensions
  B. Standard Data Extension
  C. Shared Data Extension
  D. Salesforce Data Extensions
  C. Shared Data Extension

• Question 170:

  What is the result of a segment using two separate containers linked by an AND SalesOrder.Purchaseditem Is Equal To `red' AND Salesorder.PurchasedItem Is Equal To `shoes?

  A. Customers who purchased any red product and also purchased shoes of any color
  B. Customers who purchased "red shoes", or any `red' item, or any `shoes' item in the purchase
  C. Customer who purchased "red shoes" as a single product on the purchase
  D. Customers who purchased only `red shoes' items on the purchase
  A. Customers who purchased any red product and also purchased shoes of any color