Demand management involves which of the following undertakings?
A. Adjusting capacity to support expected demand
B. Engaging in activities associated with customer relationship management
C. Creating higher customer demand by improving performance in areas such as lead time and service levels
D. Understanding events and managing activities that could influence future demand
In addition to sales history, current customer orders, and forecasted demand, which of the following data sources should be used as part of a demand management process?
A. Inventory levels
B. Contractual obligations
C. Customer profitability
D. Scheduled marketing activities
Medium-term demand management projections are used primarily to:
A. complete strategic business planning of facilities.
B. complete forecasts at the item level.
C. aggregate demand for production planning.
D. develop the master production schedule.
Which of the following strategies is used primarily for demand planning?
A. Build-to-order scheduling
B. Push-pull replenishment
C. Collaborative planning, forecasting, and replenishment
D. Vendor-managed inventory
The use of a seasonal index as a forecasting technique measures the ratio of the:
A. average seasonal demand to the average demand for all periods.
B. average demand for all periods to the average seasonal demand.
C. average seasonal demand to the standard deviation of the demand for all periods.
D. standard deviation of the seasonal demand to the standard deviation of demand for all periods.
Which of the following types of information would be an appropriate basis for a qualitative forecast?
A. Leading indicators
B. Market research data
C. Order history
D. Shipment history
A manufacturer can simplify the forecasting process by pooling demand forecasts for a product group and then:
A. averaging total demand and spreading it evenly across all items.
B. disaggregating demand to the item level based on marketing input.
C. disaggregating demand to the item level based on historical proportions.
D. allocating demand to each production site.
The process of gathering data about what customers need and ensuring that desired features are included in the design and initial planning phase of a new product or service is known as:
A. a quick response program.
B. quality function deployment.
C. total quality management.
D. early supplier involvement.
A manufacturer of plastic components that are sold either directly or through distributors wants to identify the requirements of the end customers for each market segment. Which of the following approaches would be most appropriate?
A. Analyzing the buying history for each of the market segments
B. Asking the manufacturer's direct customers
C. Conducting a market research project
D. Sending samples of potential future products to the final customers
The value that logistics provides within the supply chain can best be summarized as:
A. satisfying customer expectations about availability and delivery at an acceptable total cost.
B. meeting promised location and on-time delivery goals with minimal use of expediting.
C. establishing inventory and delivery goals with various customers that fulfill the firm's profit objectives.
D. providing accurate in-transit and delivery information to customers and salespeople.
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