Incorporating supplier input into product and process design helps to:
A. maintain quality.
B. stabilize product costs.
C. reduce time to market.
D. save costs to the buyer.
Compared to a blanket purchase order, a supplier alliance agreement is best differentiated by:
A. efficient material replenishment processes.
B. clearly identified roles for the buyer and seller.
C. a shared vision of added value.
D. a sole-source agreement.
Compared to mass-media marketing, customer relationship management has the advantage of allowing the organization to:
A. compete for customers based on service.
B. reach a larger number of potential customers.
C. reduce inventory to improve cash flow.
D. focus on attracting new customers.
A manufacturer uses standard costing, and a potential supplier uses activity-based costing. This difference most likely will have implications for which of the following types of future decisions?
A. Price concessions
B. Make-or-buy
C. Distribution warehouse locations
D. Freight terms
Which of the following actions typically would be the first step in implementing the philosophy of customer relationship management?
A. Creating a customer-centric organization
B. Developing a map of the customer segments
C. Documenting the objectives for implementation
D. Selecting an information technology solution
Which of the following customer relationship management activities most appropriately is used for revenue generation?
A. Generating customer leads
B. Generating graphic sales models
C. Measuring customer preferences
D. Identifying customer margins
Which of the following practices has improved management of the customer pipeline?
A. Reverse auctions
B. Sales force automation
C. Finite capacity planning
D. Point-of-purchase metrics
The probability of customer dissatisfaction is highest when which of the following conditions exists?
A. Customer expectations are clearly defined.
B. Supplier execution is too low.
C. There is a gap between expected performance and perceived performance.
D. There is a gap between what was indicated and what was accomplished.
Which of the following forecasting methods relies on the opinions of a panel of experts?
A. Delphi technique
B. Survey method
C. Causal method
D. Time series analysis
What is the primary role of marketing in supporting supply chain management?
A. Selecting favored supplier partners
B. Developing efficient customer channels
C. Focusing on short-term forecasting accuracy
D. Working with research and development on slow-moving products
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