A firm has identified groups of customers based on specific characteristics the customers desire from products and services the firm can provide. Characteristics include lead times, pricing tiers, and service levels. The firm is engaged in which of the following activities?
A. Customer differentiation
B. Order winner segregation
C. Market segmentation
D. Channel definition
A firm wants to lose customers that don't value the unique products and services the firm offers and to attract and retain customers that want what the firm offers. Engaging in this activity should allow the firm to:
A. create a more loyal customer base.
B. improve customer satisfaction rates.
C. increase market share.
D. target higher-profit customers.
A remanufacturer of equipment is most likely to have what type of supply chain?
A. Modular logistics
B. Reverse logistics
C. Mixed model
D. Lateral
Which of the following attributes typically makes reverse logistics processes more complicated than outbound logistics processes?
A. Lead times for shipments are more variable.
B. Individual packages and cartons are less uniform.
C. There are more regulations mandated by local governments.
D. There is more competition for scarce transportation lanes.
The most likely benefit of implementing a collaborative transportation management system is:
A. lower distribution center operating costs.
B. fewer transportation planners.
C. less variability in picking and packing time.
D. less variability in transportation costs.
Using an independent service provider for logistics would be most appropriate in which of the following situations?
A. A shoe company that wants to penetrate a foreign market
B. A business that owns plants and warehouses globally
C. A financial services company that wants to expand its services
D. A cable television company that wants to add services
The factors to consider in the make-or-buy decision include costs, proprietary knowledge, and:
A. design history.
B. available capacity.
C. inventory balance.
D. warehouse location.
Continuous improvement is best described as:
A. a never-ending effort to expose and eliminate root causes of problems.
B. a never-ending effort by the management team to reduce cycle time.
C. identifying and implementing big-step improvements within a process.
D. a process in which a supplier commits to replenishing inventory based on demand without receiving replenishment orders.
A company's annual cost of goods sold is $350 million, and inventory carrying cost is 18%. The company averages four inventory turns. The cost savings resulting from increasing inventory turns from four to six would be:
A. $29,000,000.
B. $15,750,000.
C. $10,500,000.
D. $ 5,250,000.
Which of the following situations is an example of inventory being held as a way to balance supply and demand?
A. A manufacturer holds inventory of key components to maintain a level production schedule.
B. A manufacturer of seasonal products builds finished-goods inventory before the peak selling period.
C. A distributor maintains safety stock of slow-moving items at a central distribution center.
D. A retailer stocks a variety of sizes and colors of a fast-selling item to avoid losing sales.
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