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Q39 Single choice

Three hospitals are located within the same metropolitan area. One hospital determined that both its cafeteria and its gift shop ranked lower in variety and convenience than the other two hospitals.

Which of the following actions would be most appropriate?

A
Normalize the data based on any significant differences in the customers being served (for example, economic strata).
B
Subcontract the cafeteria and gift shop to outside sources that can provide greater attention to these nonmedical aspects of the hospital operations.
C
Colocate the cafeteria and the gift shop in order to share resources, reduce costs, simplify access, and allow a greater investment in variety.
D
Look at customer purchasing patterns and profit margins to maximize investment payback.

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