Pegasystems Pegasystems Other Certification PEGACPDC74V1 Questions & Answers

• Question 81:

  When compared to a Predictive Model, an Adaptive Model is different as it ___________.

  A. can use strategy properties as predictors

  B. considers both symbolic and numeric predictors

  C. learns from both positive and negative outcomes

  D. uses predictor binning

  Correct Answer: C

  Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf

• Question 82:

  What is the difference between predictive and adaptive analytics?

  A. Predictive models can predict a continuous value.

  B. Predictive models predict customer behavior.

  C. Adaptive models use the customer data as predictors.

  D. Predictive models have evidence.

  Correct Answer: C

  Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf

• Question 83:

  Which decision component is used to implement hard rules?

  A. Prioritize

  B. Adaptive Model

  C. Decision Table

  D. Eligibility

  Correct Answer: D

  Reference: https://community1.pega.com/community/product-support/question/dsm-relevant-informationsoft-rules-and-hard-rules

• Question 84:

  The Predictive Model Markup Language (PMML) allows for predictive models to ___________.

  A. be developed faster

  B. be easily shared between applications

  C. use the same modelling process

  D. perform better

  Correct Answer: B

  Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf

• Question 85:

  The Next-Best-Action strategies must be _____________.

  A. secured and modified only by IT

  B. simple and straight forward

  C. easy to be changed by the business

  D. complex and forensically calculated

  Correct Answer: B

• Question 86:

  To which types of decisions can Decision Management be applied?

  A. Determining the cause of a customer's problem

  B. Determining why response rates for a campaign in one region are below average

  C. Determining how to retain a customer and what budget we should spend

  D. Determining how to optimize the product portfolio to increase market share

  Correct Answer: B

• Question 87:

  Which decision component is used to arbitrate between propositions?

  A. Prioritize

  B. Adjudication

  C. Arbitration

  D. Decision Table

  Correct Answer: C

• Question 88:

  In a prioritization expression, to balance the customer needs and business objectives you adjust ____________.

  A. customer contact rules

  B. weights and levels

  C. product compatibility rules

  D. product eligibility rules

  Correct Answer: B

  Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf

• Question 89:

  One of the flow shapes which allows seamless integration of Pega Decision Management with Pega Business Process Management is ____________.

  A. Subprocess

  B. Run Data Flow

  C. Utility

  D. Decision

  Correct Answer: D

  Reference: http://smartrules.nl/part-3-more-layers/

• Question 90:

  Business rules that determine if a customer is eligible for a particular proposition are also known as ___________.

  A. Contact rules

  B. Hard rules

  C. Soft rules

  D. Marketing rules

  Correct Answer: A

  Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf

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