Pegasystems Pegasystems Certifications PEGACPDC74V1 Questions & Answers

• Question 61:

  In the delta view in Visual Business Director, what does the green colored shape indicate?

  A. The Reference data is valid.

  B. The Source data value is larger than the Reference data value.

  C. The Source data is valid.

  D. The Source data value is smaller than the Reference data value.

  Correct Answer: C

  Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf

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• Question 62:

  When building a predictive model, at what stage do you compare the performance of predictive models?

  A. Model Development stage

  B. Model Analysis stage

  C. Model Export stage

  D. Model Comparison stage

  Correct Answer: B

• Question 63:

  When building a predictive model, the Data Analysis stage is where you ____________.

  A. create data samples

  B. select the input data

  C. group predictors

  D. determine the output field

  Correct Answer: C

  Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf

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• Question 64:

  The action a selling organization undertakes to reduce customer defections is also known as _____________.

  A. marketing

  B. upselling

  C. cross-selling

  D. retention

  Correct Answer: D

  Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf

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• Question 65:

  What is the most accurate description of proactive retention? Proactive Retention _____________.

  A. simplifies the process of retaining customers

  B. enables business to respond to customers when they contact a call center

  C. anticipates potential customer churn

  D. enables the business to reduce the number of credit risk customers

  Correct Answer: C

  Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf

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• Question 66:

  Proactive retention is applicable when a customer is _____________.

  A. initiating contact to churn

  B. in a collections process

  C. likely to churn

  D. a high value customer

  Correct Answer: C

  Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf

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• Question 67:

  The Adaptive Model instance is created when you ___________.

  A. execute the strategy containing the Adaptive Model component

  B. create an Adaptive Model rule

  C. configure an Adaptive Model decision component

  D. import an Adaptive Model definition rule

  Correct Answer: A

• Question 68:

  The Adaptive Model output that is automatically mapped to a strategy property is _____________.

  A. performance

  B. propensity

  C. evidence

  D. score

  Correct Answer: C

  Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf

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• Question 69:

  When building a predictive model, the use of testing and validation samples ______________.

  A. increases the accuracy of models

  B. enables model validation in strategies

  C. is mandatory for segmentation

  D. validates the quality of input data

  Correct Answer: D

  Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf

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• Question 70:

  Pega Adaptive Models ____________.

  A. involve a significant human effort to develop

  B. require historical data

  C. learn about customer behavior in real time

  D. can only be used in inbound channels

  Correct Answer: C