Pegasystems Pegasystems Other Certification PEGACPDC74V1 Questions & Answers

• Question 91:

  Next-Best-Action maximizes the customer lifetime value by _____________.

  A. using consistency rules in the Next-Best-Action decision strategy

  B. building Next-Best-Action on top of each other across every interaction

  C. monitoring the customer interactions in all channels

  D. using arbitration metrics in the Next-Best-Action decision strategy

  Correct Answer: C

• Question 92:

  The implementation of Next-Best-Action must involve ______________.

  A. building a product catalog

  B. defining business issue and group hierarchy

  C. inclusion of third party predictive models

  D. defining a prioritization formula based on marketing weight

  Correct Answer: B

• Question 93:

  What is the key characteristic that Next-Best-Action must consider to satisfy customer needs?

  A. Service

  B. Consistency

  C. Mobility

  D. Sociability

  Correct Answer: B

• Question 94:

  Which business issue is the least suitable for Next-Best-Action?

  A. Collections

  B. Retention

  C. Service

  D. Accounting

  Correct Answer: D

• Question 95:

  Which is a Key Performance Indicator?

  A. Action

  B. Outcome

  C. Volume

  D. Channel

  Correct Answer: A

• Question 96:

  Visual Business Director can be used to _____________.

  A. inspect interactions of a single customer

  B. compare two datasets

  C. predict customer behavior

  D. import and inspect and external dataset

  Correct Answer: B

• Question 97:

  Which metric is used in the Proposition Distribution report?

  A. Accept rate

  B. Volume

  C. Target budget

  D. Total revenue

  Correct Answer: A

• Question 98:

  To build a predictive model, use ____________.

  A. Pega Customer Service

  B. Pega Marketing

  C. Pega Decision Management

  D. Pega Platform

  Correct Answer: D

  Reference: https://community.pega.com/sites/default/files/help_v73/dsm/da-portal/tasks/da-creatingpredictive-model-tsk.htm

• Question 99:

  Which of the following is a dimension in Visual Business Director?

  A. Revenue

  B. Channel

  C. Volume

  D. Intent

  Correct Answer: B

  Reference: https://community1.pega.com/community/pega-support/question/what-are-6-dimensionsvisual-business-director

• Question 100:

  Results of two simulations can be compared using the ______________.

  A. Visual Business Director

  B. Interaction History report

  C. Proposition Distribution report

  D. Predictive Analytics Director

  Correct Answer: A

  Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf

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