AMA AMA Certifications PCM Questions & Answers

• Question 291:

  Mercosur, Association of Southeast Asian Nations, NAFTA, and European Union are examples of _____.

  A. trade agreements

  B. embargoes

  C. tariffs

  D. quotas

  E. exchange controls

  Correct Answer: A

• Question 292:

  Which of the following is true of a conventional marketing channel?

  A. It is also known as a vertical marketing system.

  B. In this system, each member acts in the best interest of the other members.

  C. In this channel, one member has control over the others.

  D. In this system, each member strives to satisfy its own objectives.

  E. It includes contractual, administered, and corporate marketing systems.

  Correct Answer: D

• Question 293:

  Which of the following refers to bounce rate?

  A. The percentage of visitors who eventually buy a product from the site

  B. The number of visits made to a site by an individual

  C. The total requests for a page

  D. The number of unique visitors to a site

  E. The number of times a visitor leaves a site after viewing only one page

  Correct Answer: E

• Question 294:

  CL Corp. buys stationery supplies from Sharpe Inc. on a large scale and sells smaller quantities to several stationery stores around the country. In this scenario, CL Corp. is an example of a _____.

  A. manufacturer

  B. retailer

  C. wholesaler

  D. promoter

  E. consumer

  Correct Answer: C

• Question 295:

  Filz, a consumer electronics manufacturer, wants to produce a new line of eco-friendly ACs to tap into the segment of customers who make environmentally conscious decisions. It asks the RandD team to come up with a suitable technology to facilitate the production of eco-friendly ACs. Which of the following stages of product development has be exemplified in this scenario?

  A. Evaluation of results

  B. Idea generation

  C. Product development

  D. Market testing

  E. Concept testing

  Correct Answer: B

• Question 296:

  Calculate the market growth rate of a product in a year if it sold 120,000 units in the first quarter of the year and 200,000 units in the last quarter of the year.

  A. 12.14%

  B. 66.66%

  C. 72.42%

  D. 78.33%

  E. 89.91%

  Correct Answer: B

• Question 297:

  Jim was born after World War II in the year 1949 in the U.S. If most of his friends were born between 1957 and 1950, Jim and his friends would be considered part of _____.

  A. cohorts

  B. Generation Xers.

  C. baby boomers

  D. Generation Yers

  E. Generation Zers

  Correct Answer: C

• Question 298:

  Which of the following is the first step in planning and executing an advertising campaign?

  A. Creating advertisement

  B. Conveying the message

  C. Evaluating and selecting media

  D. Determine the budget

  E. Identifying the target audience

  Correct Answer: E

• Question 299:

  The level of difficulty a manufacturer experiences in getting retailers to purchase its products is determined by:

  A. the degree to which the channel is vertically integrated.

  B. the degree to which the channel is diagonally integrated.

  C. the degree to which the channel is horizontally integrated.

  D. the number of retailers located in a specific geographic region.

  E. the number of competitors in the market.

  Correct Answer: A

• Question 300:

  _____ represent the collective conception of what communities find desirable, important and morally proper.

  A. Norms

  B. Values

  C. Morals

  D. Character traits

  E. Organizational cultures

  Correct Answer: B