AMA AMA Certifications PCM Questions & Answers

• Question 281:

  Pluto Corp., a car manufacturer, visits several independent blogs and forums and monitors customer reactions and opinions relating to its cars. Moreover, Pluto also engages with customers directly under fake names in order to obtain valuable direct insights. Which of the following qualitative research techniques is the company using in this scenario?

  A. observation

  B. Focus groups

  C. Social media

  D. Scanner method

  E. in-depth interview

  Correct Answer: C

• Question 282:

  Which of the following is a typical feature of large and sophisticated channel members?

  A. They require several channels below them for distribution.

  B. They do not have many supply chain intermediaries.

  C. They prefer to delegate channel functions.

  D. They do not use independent sales people.

  E. They have a lower profit markup than smaller firms.

  Correct Answer: B

• Question 283:

  Three teenage girls spent hours at a store trying on various outfits, looking at possible combinations, and asking each other, "How do you think this outfit looks on me?" This situation is most closely related to which of the following situational influences?

  A. Purchase tasks

  B. Social surroundings

  C. Physical surroundings

  D. Temporal effects

  E. Antecedent states

  Correct Answer: B

• Question 284:

  _____ refers to a change in a person's thought process or behavior that arises from experience and takes place throughout the consumer decision process.

  A. Learning

  B. Affectiveness

  C. Cognitive resonance

  D. Lifestyle

  E. Perception

  Correct Answer: A

• Question 285:

  Which of the following is true of PSA's?

  A. They focus on issues related to places, politics, or an industry

  B. They are intended to push people towards repurchases.

  C. They are used only during the maturity stage of product life cycle.

  D. They focus on public welfare.

  E. They are always government funded.

  Correct Answer: D

• Question 286:

  An everyday low pricing strategy differs from a high/low pricing strategy in that an everyday low pricing strategy:

  A. does not offer products at discounted prices.

  B. has a more uniform pricing throughout a year.

  C. offers different discounts and prices on different days of the year.

  D. uses predatory pricing and premium pricing tactics.

  E. relies on the promotion of sales.

  Correct Answer: B

• Question 287:

  Which of the following is likely to lead to less conflict in a vertical marketing system?

  A. Increasing the number of channel members

  B. Increasing flexibility and informality within the system

  C. Requiring each member to act in its own interest

  D. Increasing the degree of formalization

  E. Implementing an independent marketing channel

  Correct Answer: D

• Question 288:

  Mars Corp., a New York-based soft drink manufacturer, decides to expand its operations to London and Delhi. However, the company decides to sell its existing soft drinks with the same packaging and flavors in these markets. In this scenario, the company is using a _____ strategy.

  A. market penetration

  B. product development

  C. market development

  D. service development

  E. diversification

  Correct Answer: C

• Question 289:

  _____ are pieces of information that have been collected prior to the start of the focal research project.

  A. Primary data

  B. Hypothetical data

  C. Tertiary data

  D. Focal data

  E. Secondary data

  Correct Answer: E

• Question 290:

  _____ appeal aims to satisfy consumers' sensitive desires rather than their utilitarian needs.

  A. Emotional

  B. Ethical

  C. Informational

  D. Egoistic

  E. Logos

  Correct Answer: A