AMA AMA Certifications PCM Questions & Answers

• Question 271:

  The second step in the marketing research project involves

  A. analysis.

  B. design.

  C. data collection.

  D. implementation.

  E. defining.

  Correct Answer: B

• Question 272:

  Pluto Inc. creates a new software and promotes it through facebook and other similar networking sites. The company is attempting to create interest and is currently in the first stage of the 4E framework. In this scenario, the company is using social networking to create_____.

  A. enlightenment

  B. experience

  C. entitlement

  D. engagement E. excitement

  Correct Answer: E

• Question 273:

  Which of the following firms is using a product development strategy?

  A. New York璪ased Karma Coffees opens an outlet in Los Angeles.

  B. Rygel Clothing entered a new market in Hibernia to introduce its newest product line--footwear and accessories.

  C. Helios International expanded its traditional hotel business and opened state-of-the-art fitness centers in its current markets.

  D. RK International is expanding from the Japanese market to enter the Indian and Sri Lankan markets.

  E. Icicle Media creates websites and branding campaigns for the UK market.

  Correct Answer: C

• Question 274:

  Pluto, a footwear company, designs and creates sports shoes for children. Since most of Pluto's target market consists of children who are in school, Pluto's retailers agree to sell its shoes for a certain amount below the actual price on the products. The price that Pluto and its retailer agree to sell the sports shoes for is known as _____.

  A. the value-based price

  B. the loss leader price

  C. the everyday low price

  D. the manufacturer's suggested retail price

  E. the reference price

  Correct Answer: D

• Question 275:

  Procedural fairness refers to:

  A. a customer's perception of the benefits he or she received compared with the costs of inconvenience or loss.

  B. the perceived fairness of the process used to resolve complaints.

  C. the turnaround time taken by a company from receiving a complaint to its resolution.

  D. a customer's perception of the reliability and assurance of a service provider.

  E. the difference in perception between customers about the same service provider.

  Correct Answer: B

• Question 276:

  Port, an OEM of computer hardware, accounts for 6% of the computer hardware sold in the

  A. S. Retailers uses hardware from OEMs like Port to assemble personal computers. Owing to the competitive nature of the industry, Port's pricing is uniform with offerings from other manufacturers. The rise and fall in pricing is dictated more by the rise and fall in prices of raw material, labor, and utilities across the industry. Port's pricing strategy is focused on _____.

  B. competitive parity

  C. target profits

  D. maximizing profits

  E. target returns

  F. market shares

  Correct Answer: A

• Question 277:

  When a claim cannot be made in a non-misleading way, due to the limitations of a platform:

  A. the claim should not be made in that platform.

  B. the claim's disclosures should be displayed using a hyperlink.

  C. a different medium can be used to display the claim's disclosures.

  D. it is the duty of the consumer to perform due diligence before purchasing a product.

  E. it is not the marketer's responsibility to ensure accuracy and readability.

  Correct Answer: A

• Question 278:

  Jim's book store sold management textbooks online to university students. The store wanted to open a brick and motor store in a small town. However, a study showed that there was only small community college in the area and the number of prospective customers was likely to be low. In this scenario, the store is considering the _____ criterion.

  A. identifiability

  B. substantialness

  C. reachability

  D. profitability

  E. responsiveness

  Correct Answer: B

• Question 279:

  _____ risks are those risks associated with the way people will feel if the product or service does not convey the right image.

  A. Safety

  B. Performance

  C. Physiological

  D. Social

  E. Psychological

  Correct Answer: E

• Question 280:

  Which of the following is likely to be the most expensive supply chain system in an agrarian economy, if all levels of the supply chain are involved?

  A. Retailer to consumer

  B. Wholesaler to consumer

  C. Manufacturer to consumer

  D. Agent to consumer

  E. Warehouser to consumer

  Correct Answer: C