AMA AMA Certifications PCM Questions & Answers

• Question 171:

  Sandra has been using her Xapa-6, a six-year old phone model from Keto, for the past four years. Despite several other releases from Keto and advancements in mobile phone technology, Sandra hasn't switched to a newer model. In this scenario, Sandra is one among the _____.

  A. early adopters

  B. innovators

  C. early majority

  D. late majority

  E. laggards

  Correct Answer: E

• Question 172:

  Which of the following is seen in Stage 4 of the B2B buying process?

  A. Metric assessment

  B. Order specifications

  C. Straight rebuys

  D. Vendor negotiation

  E. Modified rebuys

  Correct Answer: D

• Question 173:

  Telcon, a mobile phone manufacturer, sells its flagship product, Pute, at $250 per unit. The fixed cost incurred by the company is $500,000, and the variable cost per unit is $150. What is the profit earned by Telcon if it sells 100,000 units of Pute?

  A. $100,000

  B. $500,000

  C. $20,000,000

  D. $9,500,000

  E. $7,500,000

  Correct Answer: D

• Question 174:

  _____ is/are also known as the Digital Natives, because people in this group were born into a world that already was full of electronic gadgets and digital technologies, such as the Internet and social networks.

  A. Generation X

  B. Generation Z

  C. The Baby Boomers

  D. Generation Y

  E. Millenials

  Correct Answer: B

• Question 175:

  CL Foods, a fast-food chain, considers the entire community to be a potential target market. Moreover, the chain has stores in business districts, near schools and colleges and next to ball-parks. CL Foods is using a _____ strategy.

  A. micromarketing

  B. undifferentiated

  C. concentrated

  D. targeted

  E. focused

  Correct Answer: B

• Question 176:

  Recency, frequency, monetary (RFM) analysis is based on the concept that

  A. most consumers follow the standard AIDA process when viewing an ad.

  B. the best predictor of future behavior is past and present behavior.

  C. demographics are the basis of all good market research data.

  D. the best customers for a product are the existing customers.

  Correct Answer: B

• Question 177:

  James visits a car dealership with the intention of buying a hatchback. However, he notices that the dealership is offer discounts on sedans and SUV's and considers three different options. In terms of the consumer buying decision process, James just experienced

  A. alternative evaluation.

  B. need recognition.

  C. product preference.

  D. information search.

  E. purchase power.

  Correct Answer: A

• Question 178:

  EightBuy.com is an online retail store that offers a special discount on every eighth item that a customer purchases from the store. The website has over 100 pages and the home page of the website is the most viewed page, at 1 million views per day. If EightBuy.com attracts 400,000 unique visitors per day, what is the number of impressions of its home page?

  A. 100

  B. 400,000

  C. 1 million

  D. 1.4 million

  E. 3.2 million

  Correct Answer: C

• Question 179:

  Rudolf Freer Inc., an automobiles manufacturer, decides to create an all-weather golf cart. The decision is stimulated by the increasing popularity of snow-golfing. The RandD team of Rudolf develop a working model of the golf cart and simulate different weather conditions in the lab to see how the golf cart holds up. The golf cart is currently in the stage of _____.

  A. alpha testing

  B. beta testing

  C. market testing

  D. concept testing

  E. idea generation

  Correct Answer: A

• Question 180:

  Mustard, a manufacturer of audio systems, is the market leader in the audio equipment segment in the U.S., a fast-growth market. Its flagship product, Zeus, a high-end audio entertainment system, holds 30% of the market share in its segment, barely a year after its release. Zeus can be classified as a _____ in the BCG matrix.

  A. dog

  B. cash cow

  C. star

  D. question mark

  E. loss leader

  Correct Answer: C