Salesforce MEDIA-CLOUD-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MEDIA-CLOUD-CONSULTANT Online Questions & Answers

• Question 41:

  Amedia firm would like to update campaign level details to compare schedule versus actual delivery on a daily basis. Which approach should a consultant take in this scenario?

  A. get the schedule versus actuals using downstream real-time integration
  B. get the schedule versus actuals using a revenue schedule tool or downstream batch integration
  C. implement a listener integration to the downstream billing system for real-time schedule versus actual details
  D. Use an offline, static report to get the schedule versus actual details
  B. get the schedule versus actuals using a revenue schedule tool or downstream batch integration

• Question 42:

  Amedia publisher is using advertising sales managment (ASM) to manage their B2B ad sales business and has decided to use google ad manager (GAM). which two actions should a consultant perform before testing the GAM integration?

  A. add the GAM URL as new CSP trusted site.
  B. create a new named credential to store the GAM endpoint
  C. add the GAM endpoint in the OmniStudio integration procedure
  D. create a new Auth. Provider that specifies the consumer key and consumer secret from GAM
  A. add the GAM URL as new CSP trusted site.
  B. create a new named credential to store the GAM endpoint

• Question 43:

  In digital ad sales, what are two ways advertisiments are priced?

  A. cost per mille (CPM)
  B. marketing cost
  C. cost per click (CPC)
  D. prepaid expense (PE)
  A. cost per mille (CPM)
  C. cost per click (CPC)

• Question 44:

  Apublishing company is evaluating Salesforce for the below functionalitis: a) lead to opportunity b) case management c) a media-specific data model d) OmniStudio capabilities. What is the minimum salesforce licenses a consultant should suggest?

  A. media cloud publishing
  B. media cloud growth
  C. media cloud advanced
  D. media cloud basic
  A. media cloud publishing

• Question 45:

  A publisher wants to share the omniscript with a subset of partners through the experience cloud. An administrator has created a page variation and added the omniscript to the page, but the subgroup of partner users are reporting they not seeing any changes in the experience site page. Which three actions should the administrator take to help troubleshoot this issue?

  A. validate flexcards are being activated with the community page and community default as targets
  B. validate that the page variation is published
  C. validate that the latest version of the omniscript is enabled
  D. validate that the user has the mediacloudCCRuntime permission set license assigned
  E. validate that the audience for the page variation is correctly defined as assigned
  B. validate that the page variation is published
  C. validate that the latest version of the omniscript is enabled
  E. validate that the audience for the page variation is correctly defined as assigned

• Question 46:

  While integrating the media plan with ad servers some of the integrations need to be configured as synchronous interfaces. Which two options should be configured as bi- directional synchronous interface?

  A. activate campaign in ad server
  B. campaign reporting from ad server
  C. campaign performance feed to CPQ
  D. check ad inventory in ad server
  A. activate campaign in ad server
  D. check ad inventory in ad server

• Question 47:

  Acustomer, who is already using the media cloud advertising sales management application, needs the ability to create and edit templates, while also being able to generate documents. Which two managed permissions ets are required for this?

  A. dovGenInd CME Designer User
  B. dovGenInd CME runtime User
  C. dovGenInd CME digital experience User
  D. MediaCloudPlus Runtime
  A. dovGenInd CME Designer User
  B. dovGenInd CME runtime User

• Question 48:

  Which three marketing cloud intelligence integration methods can a consultant use to ingest and integrateall available channels as well as first and third party data source, to create a cross-channel optimization platform?

  A. data mapping visualizer
  B. totalConnect
  C. Marcketing cloud intelligence data lake stream
  D. API connectors
  E. Data raptor
  B. totalConnect
  C. Marcketing cloud intelligence data lake stream
  D. API connectors

• Question 49:

  A consultant is asked to help design a solution which could aid a company is expanding their reach into the small and medium business segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the sales team. What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?

  A. leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans
  B. set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail
  C. build an experience cloud with the customer service template for the advertiser to navigate the product catalog and configure the products in the site
  D. set up web-to-lead and have the advertiser/agency submit their media plan through a website so the sales team can later take ownership of the record and follow up to finalize the media plan.
  A. leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans

• Question 50:

  Aconsultant needs to see the performance trend of the ad inventory sold in june of the last five years and use this information as input for campaigns next june. Which two optional add-on salesforce reporting components can be coupled with media cloud advertising sales management to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?

  A. ad manager
  B. CRM analytics
  C. tableau
  D. marketing cloud intelligence
  B. CRM analytics
  C. tableau