Microsoft Microsoft Certifications MB-220 Questions & Answers

• Question 51:

  You are a marketing professional who needs to create a new field for a marketing page.

  You want some text to be in the field when the customer opens the page so that they have an idea of what to enter.

  Which field should hold this "ghost text"?

  A. Label

  B. Prefill

  C. Default Value

  D. Placeholder

  Correct Answer: D

• Question 52:

  You are a marketing professional for Contoso, Ltd.

  You want to create a marketing page that will utilize standardized content that can be used across emails, pages and forms. You elect to use the content block for this.

  Which two elements are available to you when creating a content block? (Choose two.) Each correct answer presents a complete solution.

  NOTE: Each correct selection is worth one point.

  A. image element

  B. divider element

  C. text element

  D. form element

  Correct Answer: AC

  References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/content-blocks

• Question 53:

  You are a marketing administrator.

  You need a marketing form that will only accept contact information and allow opt-in to emails.

  What kind of form should you create?

  A. Journey Form

  B. Forward to a friend Form

  C. Landing Page Form

  D. Subscription Page Form

  Correct Answer: C

  References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/marketing-forms

• Question 54:

  You are a marketing professional for Contoso, Ltd.

  You are creating a marketing form and want to add a subscription list. As you go through the tool box, you see the subscription list. You notice that there are not as many lists as expected.

  Which criteria should be used to allow a subscription list to be visible in the toolbox.

  A. Published Marketing Lists where the subscription field is set to True

  B. Active Marketing lists where the subscription field is set to False

  C. Published Marketing Lists where the subscription field is set to False

  D. Active Marketing Lists where the subscription field is set to True

  Correct Answer: D

  References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-subscription-center#add-a-subscription-list-to-a-subscription-form

• Question 55:

  As a Marketing Administrator you have been tasked with automatically creating leads based on interactions your marketing contacts have with your organization.

  What are two ways the system can create leads from the same marketing contact? (Choose two.) Each correct answer presents a complete solution.

  NOTE: Each correct selection is worth one point.

  A. It can automatically create one per visit to a customer journey that is configured to create leads automatically.

  B. It can automatically create one per visit to a landing page that is configured to create leads automatically.

  C. It can automatically create one per interaction that indicates a level of interest in a product or service.

  D. It can automatically create only one; each marketing contact equates to one lead.

  Correct Answer: AB

  References: https://docs.microsoft.com/en-us/dynamics365/customer-engagement/marketing/lead-lifecycle

• Question 56:

  Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution,

  while others might not have a correct solution.

  After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

  You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.

  After a week you notice that no one has received any scores from your model.

  Solution: You lower the Sales Ready Score.

  Does this resolve your issue?

  A. Yes

  B. No

  Correct Answer: B

  References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring

• Question 57:

  Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution,

  while others might not have a correct solution.

  After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

  You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.

  After a week you notice that no one has received any scores from your model.

  Solution: You click the Go Live button.

  Does this resolve your issue?

  A. Yes

  B. No

  Correct Answer: A

  References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring

• Question 58:

  Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution,

  while others might not have a correct solution.

  After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

  You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.

  After a week you notice that no one has received any scores from your model.

  Solution: You add an action tile.

  Does this resolve your issue?

  A. Yes

  B. No

  Correct Answer: B

  References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring

• Question 59:

  You have been tasked with creating the structure necessary to include dynamic content in email messages.

  Which three types of items can be placed in a message as dynamic values? (Choose three.) Each correct answer presents a complete solution.

  NOTE: Each correct selection is worth one point.

  A. Your company's phone number

  B. Values from a specific Case record

  C. Subscription-center link

  D. Your company's postal address

  E. Social media links

  Correct Answer: CDE

  References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/dynamic-email-content#content-settings

• Question 60:

  Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution,

  while others might not have a correct solution.

  After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

  Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.

  You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.

  Solution: You tell the team that results as click-thrus, opens and forwards are recorded for Traditional Emails.

  Does this meet the goal?

  A. Yes

  B. No

  Correct Answer: B

  References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails