Microsoft Microsoft Certifications MB-220 Questions & Answers

• Question 41:

  After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

  You are a marketer at Contoso Inc.

  In the past month, the marketing department has been sending customer satisfaction surveys to customers whenever an opportunity is won. They have received over 4,500 responses.

  You are analyzing the customer satisfaction survey, and do not see any results for the Net Promotor Score (NPS) question in the Satisfaction Metrics Report. You want to see these results.

  Solution: You add the NPS question as a metric in the survey.

  Does this solution meet the goal?

  A. Yes

  B. No

  Correct Answer: A

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-voice/satisfaction-metrics

• Question 42:

  After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

  You are a marketer at Contoso Inc.

  In the past month, the marketing department has been sending customer satisfaction surveys to customers whenever an opportunity is won. They have received over 4,500 responses.

  You are analyzing the customer satisfaction survey, and do not see any results for the Net Promotor Score (NPS) question in the Satisfaction Metrics Report. You want to see these results.

  Solution: You add the NPS question as a metric in the survey results report.

  Does this solution meet the goal?

  A. Yes

  B. No

  Correct Answer: B

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-voice/satisfaction-metrics

• Question 43:

  You are a Dynamics 365 Marketing functional consultant.

  The marketing department wants to see customer journeys, appointments, and events in a single calendar, rather than as a list.

  What should be enabled and configured to achieve this goal?

  A. the Marketing Calendar Control on the designated entities

  B. the Calendar Control on the designated forms

  C. the Calendar Control on the designated entities

  D. the Marketing Calendar Control on the designated forms

  Correct Answer: A

  Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/marketing-calendar

• Question 44:

  You are a Dynamics 365 functional consultant for Contoso Ltd. Because of recent policy changes, the marketing team needs to update the privacy policy banner text and URL. What should you configure to implement these updates?

  A. the Marketing Data configuration

  B. the Application Management settings

  C. the Default Marketing settings

  D. the Landing Page settings

  Correct Answer: D

  Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/mkt-settings-landing-pages

• Question 45:

  Your sales team often request reports on Lead Source Effectiveness. They want to know which marketing campaigns, events, and web contacts generate the most qualified leads, and ultimately the most revenue. How can you use tools in Dynamics 365 Marketing to generate this report?

  A. Navigate to Leads, click on Insights, then select the Lead Source Effectiveness tab.

  B. Navigate to Leads, select the appropriate Lead View, click on Run Report, and select Lead Source Effectiveness.

  C. Navigate to Contacts, select the appropriate Contact View, click on Run Report, and select Lead Source Effectiveness.

  D. Under Customer Journeys, go to the insights section for each journey that generates Leads, download the appropriate data, and aggregate it into a separate spreadsheet.

  Correct Answer: B

  Reference: https://neilparkhurst.com/2019/02/27/mb-210-microsoft-dynamics-365-for-sales-sales-reports/

• Question 46:

  Your company decides to set up a Lead Scoring model. They would like to score leads based on a condition. Which two conditions follow the Fixed Rule Category? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

  A. based on age

  B. clicking on an email advertisement

  C. an event for which the contact registered

  D. based on zip code

  Correct Answer: BC

  Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/score-manage-leads

• Question 47:

  Your marketing department needs to create a Customer Journey for female wine enthusiasts over 40 years-old who live in Europe. How should you define who receives this Customer Journey?

  A. Create a Static segment.

  B. Create a Segment Type.

  C. Edit the contacts in database.

  D. Create a Dynamic segment.

  Correct Answer: D

• Question 48:

  Your marketing department has determined that they want to create a Customer Journey that will target marketing contacts that have visited your website in the past 12 months. Which type of marketing segment should you create?

  A. Profile Segment

  B. Interaction Segment

  C. Landing Page Segment

  D. Customer Insight Segment

  Correct Answer: B

  References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/segmentation-lists-subscriptions

• Question 49:

  You are a marketing professional.

  You have created a marketing form and want content items to automatically fill in for the customer.

  What is a valid form for prefill?

  A. Pre-fill Form

  B. Survey Form

  C. Journey Form

  D. Subscription Center Form

  Correct Answer: D

  References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/form-prefill

• Question 50:

  You are a marketing professional who is marketing to an engineering segment.

  You need to create a new field for a marketing form. The new field needs to be a number that can support a level of precision up to 7 decimal places.

  Which field type should you use?

  A. Single Line on the Text

  B. Floating Point Number

  C. Whole Number

  D. Decimal Number

  Correct Answer: D

  References: https://docs.microsoft.com/en-us/dynamics365/customer-engagement/customize/types-of-fields