Microsoft Microsoft Certifications MB-220 Questions & Answers

• Question 71:

  You are setting up a small workshop event. The event will have one session and one speaker.

  After you create the event, session and speaker engagement record, you want to publish the event to the event portal.

  Hoe should you publish the event?

  A. Publish the event. The session and speaker will publish automatically.

  B. Publish the session. The event and speaker will publish automatically.

  C. Publish the event, session and speaker manually.

  D. Publish the event and session separately. Speaker will publish automatically.

  Correct Answer: D

  References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event-portal

• Question 72:

  You are creating a customer survey and you want to get good responses.

  You need to analyze the responses to provide actions to best suit your organization.

  Which three responses are considered best practice? (Choose three.) Each correct answer presents a complete solution.

  NOTE: Each correct selection is worth one point.

  A. Define an objective for your survey so that you can ensure that all questions serve that objective.

  B. Make your surveys long so that you customers can get a chance to provide as much information as possible.

  C. Be sure to mention the estimated time to complete, along with a brief overview in your invitation.

  D. Previewing or testing your survey is unnecessary because your survey tool will automatically catch errors.

  E. Try to organize the survey in a way that groups all related questions together in sections.

  Correct Answer: ACE

  References: https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/plan-survey

• Question 73:

  You use Dynamics 365 for Marketing to obtain detailed analytical views to help you understand your impact and learn which marketing instruments work best for your audience.

  You need to track response data regarding how your contacts react to your various marketing initiatives.

  Which three sources of analytical data are available to you regarding your marketing initiatives? (Choose three.) Each answer presents a complete solution.

  NOTE: Each correct selection is worth one point.

  A. Insights by Contact will be available to you on individual contact records and on the account with which the contact is associated.

  B. The insights you receive will be measured over all recipients of a single activity and by all activities for a single recipient.

  C. The insights aggregating results from all emails sent in a certain timeframe will be available on your Email Marketing Dashboard.

  D. Survey insights measured over all respondents will be available on the Survey Insights form.

  E. Insights measured over all recipients of a single segment over all channels will be available on the Segment Insights form.

  Correct Answer: ABC

• Question 74:

  Your company is interested in gaining additional insight into customer journeys.

  You have been tasked with analyzing contacts insights.

  From the options presented, which three types of interactions are analyzed in Dynamics 365 for Marketing for contacts and lead? (Choose three.) Each correct answer presents a complete solution.

  NOTE: Each correct selection is worth one point.

  A. Web interactions

  B. Event interactions

  C. Survey interactions

  D. Appointment interactions

  E. Telephone interactions

  Correct Answer: ABC

  References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/insights#categories

• Question 75:

  You are the manager of Internet sales for your company.

  You have been asked to create and distribute a post-purchase survey to both registered and guest customers purchasing on your site.

  Which three things will be true about the distribution of your survey? (Choose three.) Each correct answer presents a complete solution.

  NOTE: Each correct selection is worth one point.

  A. When distributing your Dynamics 365 for Marketing Survey, you may invite either anonymous or non-anonymous respondents.

  B. An optional invitation email, utilizing either a direct email or an email template, may be sent to each potential non-anonymous respondent.

  C. As an option, the design of your survey can include a limitation that restricts multiple completions by a single non-anonymous respondent.

  D. All respondents will receive the exactly same hyperlink to connect them to the survey that you are inviting them to complete.

  Correct Answer: ABC

  References: https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/distribute-survey

• Question 76:

  You have been tasked with creating a customer journey for leads located in the Northwestern United States.

  Which two conditions must be true in order for the lead to receive your customer journey? (Choose two.) Each correct answer presents a complete solution.

  NOTE: Each correct selection is worth one point.

  A. The lead must be associated with a contact record.

  B. Follow Email must be set to "Allow".

  C. The lead must be associated with an account record.

  D. Bulk Email must be set to "Allow".

  Correct Answer: AD

• Question 77:

  Your landing page must include your privacy banner to let your customers know that you take their privacy seriously. Once enabled, where will the full text of your privacy policy be stored?

  A. on your organization's private website, with the login information needed to access it

  B. on any publicly-available website, with the URL listed in the Event Management Settings

  C. on your organization's website, with the URL listed on the Default Configuration Set

  D. on any publicly-available website, with the URL listed in the Landing Page Configuration Set

  Correct Answer: D

  References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/marketing-settings

• Question 78:

  You are the administrator for your company's Dynamics 365 for Marketing application. You are responsible for ensuring that the current constraints of your subscription are not exceeded.

  You want to establish monitoring for the critical components that drive additional subscription costs.

  Which three subscription limits can you monitor at Settings > Advanced Settings > Others > Quota Limits? (Choose three.) Each correct answer presents a complete solution.

  NOTE: Each correct selection is worth one point.

  A. the total number of inbox previews that your company has used this month and the total number of inbox previews remaining in the month

  B. the total number of emails that your company has sent this month and the total number of emails remaining in the month

  C. the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription and the number of contacts remaining in your subscription

  D. the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription

  E. the total number of surveys that your company has sent this month and the total number of surveys remaining in the month

  Correct Answer: ABD

  References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/quota-management

• Question 79:

  Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution,

  while others might not have a correct solution.

  After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

  The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.

  The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.

  You need to ensure that future emails adhere to these standards.

  Solution: You create an approval process on the template records. You restrict usable templates to only those that have been approved.

  Does this meet the goal?

  A. Yes

  B. No

  Correct Answer: A

• Question 80:

  Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution,

  while others might not have a correct solution.

  After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

  The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.

  The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.

  You need to ensure that future emails adhere to these standards.

  Solution: You examine all existing templates. Upon identifying those that do not meet standards, you make appropriate adjustments to the non-conforming templates.

  Does this meet the goal?

  A. Yes

  B. No

  Correct Answer: B