Microsoft Microsoft Certifications MB-220 Questions & Answers

• Question 31:

  As a marketing operations lead, you have recently been hired to manage a team using Dynamics 365 Marketing.

  The team sends subscription-based newsletters on a regular basis, and they have set up a subscription center in Dynamics 365 Marketing. They now need to create links in each newsletter to the subscription center, so that customers can

  manage their communication settings.

  How should you instruct the team to ensure links to the subscription center appear in their newsletters?

  A. In the email Designer, use Content Assist in the text editor to select the SubscriptionCenter element under the Dynamic Content menu.

  B. In the email Designer, in General Layout properties of the email template, select “Include Subscription Center Link.”

  C. In the email Designer, Drag the Subscription Center item from the Toolbox to the email canvas to create the link.

  D. Create an HTML link in each email to direct customers to the subscription center.

  Correct Answer: A

  Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center

• Question 32:

  You are a Dynamics 365 Marketing functional consultant.

  You need to create a customer journey to capture responses. You complete all the configuration tasks in Dynamics 365 Marketing. However, upon monitoring the journey statistics you notice that nothing was triggered.

  What should you do to fix this issue?

  A. Publish the journey to go-live.

  B. Enable an audit trail to capture the events.

  C. Check the security role.

  D. Enable logs to find the root cause.

  Correct Answer: A

  Reference: https://github.com/MicrosoftDocs/dynamics-365-customer-engagement/blob/main/ce/marketing/customer-journeys-create-automated-campaigns.md

• Question 33:

  You are creating a customer journey that sends an email newsletter to a subscription list advertising a limited time offer.

  The customer journey start and end dates are May 24 through May 29. The customer journey is configured to send the email, wait one (1) week, then send a follow-up email reminding customers to take advantage of the offer in the

  newsletter.

  Which error should you expect to see in the customer journey designer?

  A. The Audience tile will give you an error saying the journey cannot proceed due to date misconfiguration.

  B. The Newsletter Email tile will give you an error saying the email is being sent out of date range.

  C. The Follow-up Email tie will give you an error saying it cannot be sent outside the specified journey date range.

  D. The Wait tile will give you an error saying the tile is set to expire after the journey end date.

  Correct Answer: D

• Question 34:

  As a marketing automation consultant, you are creating a Customer Journey for a Marketing Event.

  You would like to send an email inviting VIP customers to register. For customers who do not register you want to send a follow-up email one (1) week later reminding them to register.

  Which four tiles are required to assemble this Journey? Each correct answer presents part of the solution.

  A. Audience

  B. If Registered

  C. Phone Call

  D. Create Lead

  E. Wait for

  F. Send an Email

  Correct Answer: ABEF

  Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/create-simple-customer-journey

• Question 35:

  You are a Dynamics 365 functional consultant.

  Your company hosts multiple events. Some of the event information can be standardized into an event template.

  Which three settings can be used in a standard event template? Each correct answer presents a complete solution.

  A. Event passes

  B. Event payment

  C. Event sessions and speakers

  D. Event team members

  E. Event venues

  Correct Answer: ACE

  Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/event-templates

• Question 36:

  You are a marketing analyst at Contoso Ltd.

  The marketing department would like you to provide survey responses from their Customer Success Survey from this past fiscal year. Approximately 6,500 responses were received.

  They would like each survey to be a single row, with the responses as a column for their analysis.

  What should you do?

  A. Open the project in Dynamics 365 Customer Voice. Select the survey in the reports section, and select export all. The responses are downloaded in an Excel File.

  B. Use Advanced Find to query the CDS. Set the “Look For” to Dynamics 365 Customer Voice survey responses. Export to Excel.

  C. Use Advanced Find to query the CDS. Set the “Look For” to Dynamics 365 Customer Voice survey questions responses. Export to Excel.

  D. Open the project in Dynamics 365 Customer Voice. Select the survey in the reports section, and select export all. The responses are downloaded in a CSV File.

  Correct Answer: D

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-voice/survey-report

• Question 37:

  You are a functional consultant in the midst of configuring Dynamics 365 Marketing for an event.

  Your manager gives you a list of sponsors and their items. You need to record the information in the system.

  What should you do?

  A. Create the sponsors in Accounts, and add their items in Equipment. Then, add the relationship into the event.

  B. Create the sponsors in Events Sponsorships. In Sponsorship Type, select Equipment and add their items as the details.

  C. Create the sponsors in Accounts, and add their items in Products. Then, add the relationship into the event.

  D. Create the sponsors in Events Sponsorships, and add their items in Sponsorships Articles.

  Correct Answer: B

  Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/manage-event-sponsorships

• Question 38:

  You are a marketer for Contoso Ltd. You plan to create a survey asking how much people like Contoso's products.

  You need to ask a series of single answer questions and have a rating scale for the answers, so the respondent can select a value from the scale to answer each question,

  Which type of question should you add to your survey?

  A. Net Promoter Score

  B. Rating

  C. Choice

  D. Likert

  Correct Answer: D

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-voice/available-question-types

• Question 39:

  You are the marketing manager at Contoso, Ltd. Your team has created a survey and sent it out through email for responses.

  You would like to export the responses for further analysis.

  Which export file format should be used to complete this task?

  A. csv

  B. pdf

  C. xml

  D. docx

  Correct Answer: A

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-voice/survey-report

• Question 40:

  After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

  You are a marketer at Contoso Inc.

  In the past month, the marketing department has been sending customer satisfaction surveys to customers whenever an opportunity is won. They have received over 4,500 responses.

  You are analyzing the customer satisfaction survey, and do not see any results for the Net Promotor Score (NPS) question in the Satisfaction Metrics Report. You want to see these results.

  Solution: You refresh the satisfaction metrics report.

  Does this solution meet the goal?

  A. Yes

  B. No

  Correct Answer: B

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-voice/satisfaction-metrics