Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Online Questions & Answers

• Question 231:

  What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?

  A. Use a dynamic list.
  B. Use a completion action.
  C. Use an automation rule.
  D. Use a segmentation rule.
  D. Use a segmentation rule.

• Question 232:

  A Marketing Manager wants to create a new prospect in Marketing Cloud Account Engagement.

  What are three ways the Marketing Manager can create a new prospect?

  Choose 3 answers

  A. Click the "Send to Account Engagement" button on a Salesforce Lead.
  B. Manually add a prospect in Marketing Cloud Account Engagement.
  C. Import a .CSV file with the prospect's email address.
  D. Set up an automation rule that creates prospects.
  E. Add a completion action to assign to a user.
  A. Click the "Send to Account Engagement" button on a Salesforce Lead.
  B. Manually add a prospect in Marketing Cloud Account Engagement.
  C. Import a .CSV file with the prospect's email address.

• Question 233:

  A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.

  A. True
  B. False
  A. True

• Question 234:

  A marketer wants to create different Marketing Cloud Account Engagement lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Marketing Cloud Account Engagement. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.

  How could the marketer accomplish this?

  A. Completion Action
  B. Page Action
  C. Automation Rule
  D. Dynamic List
  D. Dynamic List

• Question 235:

  What does Marketing Cloud Account Engagement set on visitors' browsers to track their activities?

  A. UTM Parameters
  B. Tracking Pixels
  C. Cookies
  D. Google Analytics Tracking Code
  C. Cookies

• Question 236:

  A Marketing Cloud Account Engagement administrator wants to enable bot protection on their forms.

  Which two Account Engagement form settings would accomplish this?

  Choose 2 answers

  A. Enable HTTPS
  B. reCaptcha
  C. Dependent Fields
  D. Honeypot Technique
  B. reCaptcha
  D. Honeypot Technique

• Question 237:

  An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.

  How should the list be created?

  A. Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out.
  B. Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.
  C. Use a completion action on the form to automatically add anyone who completes it to the list.
  D. Use table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications.
  B. Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.

• Question 238:

  What information can you access on the Prospect List?

  A. Prospect's Name
  B. Prospect's Email Address
  C. Prospect's Title
  D. Prospect's Company
  E. Prospect's Grade
  F. Prospect's Score
  G. Date of when prospect converted from a visitor
  H. Date of prospect's last activity
  A. Prospect's Name
  D. Prospect's Company
  E. Prospect's Grade
  F. Prospect's Score
  H. Date of prospect's last activity

• Question 239:

  Which two events allow for a prospect's Marketing Cloud Account Engagement campaign to be set? (Choose two answers.)

  A. When new prospects are imported into Marketing Cloud Account Engagement via a .csv file.
  B. When the Google Analytics connector is enabled within Marketing Cloud Account Engagement, which will associate prospects with third-party campaigns.
  C. When prospects are added to a static list.
  D. When a profile is associated with the prospects.
  A. When new prospects are imported into Marketing Cloud Account Engagement via a .csv file.
  B. When the Google Analytics connector is enabled within Marketing Cloud Account Engagement, which will associate prospects with third-party campaigns.

• Question 240:

  A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce. Which metric is not supported?

  A. Total Replies
  B. Total Delivered
  C. Unique Opens
  D. Opt Out Rate
  A. Total Replies