Northern Trail Outfitters wants to create a segment with customers that have purchased in the last 24 hours. The segment data must be as up to date as possible. What should the consultant Implement when creating the segment?
A. Use streaming insights for near real-time segmentation results.A financial services firm specializing in wealth management contacts a Data Cloud consultant with an identity resolution request. The company wants to enhance its strategy to better manage individual client profiles within family portfolios.
Family members often share addresses and sometimes phone numbers but have distinct investment preferences and financial goals. The firm aims to avoid blending individual family profiles into a single entity to maintain personalized
service and accurate financial advice.
Which identity resolution strategy should the consultant put in place?
A. Configure a single match rule with a single connected contact point based on address.Cumulus Financial needs to create a composite key on an incoming data source that combines the fields Customer Region and Customer Identifier. Which formula function should a consultant use to create a composite key when a primary key is not available in a data stream?
A. CONCATIf a data source does not have a field that can be designated as a primary key, what should the consultant do?
A. Use the default primary key recommended by Data Cloud.Which two dependencies need to be removed prior to disconnecting a data source? Choose 2 answers
A. Activation targetCloud Kicks plans to do a full deletion of one of its existing data streams and its underlying data lake object (DLO).
What should the consultant consider before deleting the data stream?
A. The underlying DLO can be used in a data transform.A marketing manager at Northern Trail Outfitters wants to Improve marketing return on investment (ROI) by tapping into Insights from Data Cloud Segment Intelligence.
Which permission set does a user need to set this up?
A. Data Cloud Data Aware SpecialistA consultant needs to publish segment data to the Audience DMO that can be retrieved using the Query APIs.
When creating the activation target, which type of target should the consultant select?
A. Data CloudThe Data Cloud admin at Northern Trail Outfitters (NTO) wants to be proactively and immediately informed via Slack and email if any of the data streams fail for any reason. If this happens, a case should also be triggered as part of NTO's existing support and triage process, and reflected in its global monitoring dashboard.
What should a consultant recommend for these requirements?
A. Data actionsWhich tool allows users to visualize and analyze unified customer data in Data Cloud?
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