CUSTOMER-DATA-PLATFORM Exam Details

  • Exam Code
    :CUSTOMER-DATA-PLATFORM
  • Exam Name
    :Salesforce Customer Data Platform (CDP) (SU24)
  • Certification
    :Salesforce Certifications
  • Vendor
    :Salesforce
  • Total Questions
    :201 Q&As
  • Last Updated
    :May 26, 2026

Salesforce CUSTOMER-DATA-PLATFORM Online Questions & Answers

  • Question 111:

    Which Salesforce CDP use case drives acquisition of new customers based on first party data?

    A. Universal Suppression across known channels
    B. Loyalty Segmentation
    C. Prospective Look-a-Likes with paid media
    D. Post-purchase

  • Question 112:

    What programming language is used to configure Calculated Insights?

    A. Python
    B. DCL
    C. SOQL
    D. ANSI SOQL

  • Question 113:

    What are the two distinct phases of data management in CDP?

    A. Data Ingestion
    B. Data Actions
    C. Data Modeling
    D. Data Activation

  • Question 114:

    Which data model entity do you map the Name field from Salesforce CRM Contact object?

    A. Account
    B. Contact
    C. Party Identifier
    D. Individual

  • Question 115:

    Which three types of data can Identity Resolution combine into a unified Profile?

    A. Corporate Performance
    B. Behavioral
    C. Transactional
    D. Product
    E. Profile

  • Question 116:

    What is the correct formula to display the value of the raw data column of "Revenue" plus a 5% margin?

    A. SELECT([`Revenue'] *1.05)
    B. SELECT([`revenue'] *1.05)
    C. sourceField([`Revenue'] *1.05)
    D. sourceField([`revenue'] *1.05)

  • Question 117:

    What feature is used in Segmentation to create relationships between the Related attributes?

    A. Containers
    B. Database Expression Operators
    C. Attribute Library
    D. Streaming Insights

  • Question 118:

    What is the cardinality between individual and contact point objects?

    A. One to one
    B. Many to one
    C. Many to many
    D. One to many

  • Question 119:

    What is the maximum number of filter criteria a segment can have?

    A. 10
    B. 50
    C. 500
    D. 99

  • Question 120:

    What are two root causes to why companies face fragmented data issues ?

    A. Department silos
    B. Employees working from home
    C. Misaligned business goals
    D. No eCommerce websites

Tips on How to Prepare for the Exams

Nowadays, the certification exams become more and more important and required by more and more enterprises when applying for a job. But how to prepare for the exam effectively? How to prepare for the exam in a short time with less efforts? How to get a ideal result and how to find the most reliable resources? Here on Vcedump.com, you will find all the answers. Vcedump.com provide not only Salesforce exam questions, answers and explanations but also complete assistance on your exam preparation and certification application. If you are confused on your CUSTOMER-DATA-PLATFORM exam preparations and Salesforce certification application, do not hesitate to visit our Vcedump.com to find your solutions here.