Salesforce Salesforce Certifications B2C-SOLUTION-ARCHITECT Questions & Answers

• Question 61:

  A merchant using B2C Commerce and Service Cloud has a requirement for service agents to order products on behalf of shoppers. In the envisioned scenario, a shopper contacts the service center with an order request, the agent uses the Service Console to find the shopper's account, and initiate an order on behalf of the shopper using payment information provided by the shopper. The merchant is considering the B2C Commerce - Service Cloud Connector for this implementation.

  Which three considerations should a Solution Architect keep in mind prior to implementation? Choose 3 answers

  A. Guests or anonymous storefront shoppers are not supported in this scenario.

  B. B2C Commerce needs to be registered as a remote site.

  C. Service agents need a corresponding storefront login mapped to their Service Cloud user record.

  D. The Service Cloud Connector only supports Person Accounts as a customer model.

  E. The Service Cloud Connector only supports contacts as a customer model.

  Correct Answer: ACD

  The B2C Commerce - Service Cloud Connector is a solution that enables integration between B2C Commerce and Service Cloud. It allows displaying customer and order information in Service Cloud, creating orders on behalf of customers, and synchronizing customer data between the two systems. Prior to implementation, a Solution Architect should keep in mind the following considerations: Guests or anonymous storefront shoppers are not supported in this scenario. The Service Cloud Connector requires a customer account to be created in B2C Commerce and Service Cloud for each shopper. Guests or anonymous shoppers who do not have an account cannot be supported by the Service Cloud Connector. Therefore, the Solution Architect should ensure that the B2C Commerce storefront requires or encourages shoppers to create an account before placing an order. Service agents need a corresponding storefront login mapped to their Service Cloud user record. The Service Cloud Connector requires a mapping between the service agent's user record in Service Cloud and the customer's account record in B2C Commerce. This mapping allows the service agent to access customer and order information from B2C Commerce and create orders on behalf of the customer using the storefront login. Therefore, the Solution Architect should ensure that the service agent's user record has a field that stores the corresponding storefront login of the customer. The Service Cloud Connector only supports Person Accounts as a customer model. Person Accounts are a type of account in Salesforce that combines an account and a contact into a single record. The Service Cloud Connector requires Person Accounts to store customer information from B2C Commerce. Therefore, the Solution Architect should ensure that Person Accounts are enabled and configured in Service Cloud before implementing the Service Cloud Connector. Option B is incorrect because B2C Commerce does not need to be registered as a remote site for the Service Cloud Connector to work. A remote site is a web service or domain that Salesforce can access from Apex code or Visualforce pages. The Service Cloud Connector does not use Apex code or Visualforce pages to access B2C Commerce, but rather uses REST APIs and OAuth 2.0 authentication.

  References: https://help.salesforce.com/s/articleView?id=sf.icx_b2c_overview.htmandtype=5 https://help.salesforce.com/s/articleView?id=sf.accounts_person.htmandtype=5 https://help.salesforce.com/s/articleView?id=sf.remoteaccess_define.htmandtype=5

• Question 62:

  A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference.

  Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics?

  Choose 3 answers

  A. Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer

  B. Implement Lead Queues in Sales Cloud to ensure that the Telesales teams are calling customers more efficiently

  C. Implement a mobile app so that customers can more easily purchase products to drive higher sales

  D. Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns

  E. Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization

  Correct Answer: ADE

  These answers are correct because they are actions that a Solution Architect should take to help meet the need for improving lead generation metrics. Implementing Audience Studio and integrating it with Marketing Cloud can help bridge the divide between the known and the unknown customer by capturing and activating data from multiple sources and channels. Using analytics tools such as Datorama can help improve accountability on campaign spend for digital advertising and marketing campaigns by providing insights into performance, ROI, and optimization. Running a proof-of-concept of Customer 360 Data Manager can help build unified customer identities by ingesting and matching data from different systems and creating a single source of truth for customer data.

  References: https://help.salesforce.com/s/articleView?id=sf.mc_dmp_dmp.htmandlanguage=en_USandtype =5 https://www.salesforce.com/products/marketing-cloud/best-practices/datorama-marketing-intelligence/ https://www.salesforce.com/blog/customer-360-data-personalization/

• Question 63:

  Key business stakeholders have asked for a new business requirement that requires a multi-cloud solution design using self-service commerce, a service agent console, and marketing communication. A Solution Architect was brought in to lead the end-to-end solution design and delivery.

  Which two actions should the Solution Architect take to accurately capture these requirements'

  Choose 2 answers

  A. Set up DevOps processes and environments in preparation for the discovery workshops.

  B. Design the solution and hand it off to the delivery team to start to build and test it.

  C. Include functional and technical experts across discovery workshops to ensure requirements and priorities are captured.

  D. Draft a requirements and process document. Invite key business and technical/design team stakeholders to review and approve.

  Correct Answer: CD

  These answers are correct because they are actions that a Solution Architect should take to accurately capture the requirements for a multi-cloud solution design. Including functional and technical experts across discovery workshops can help ensure that the requirements and priorities are captured from different perspectives and domains. Drafting a requirements and process document can help document the business needs, expectations, and constraints for the solution design. Inviting key business and technical/design team stakeholders to review and approve the document can help validate the requirements and ensure alignment.

  References: https://trailhead.salesforce.com/en/content/learn/modules/solution-design/solution-design- process

• Question 64:

  A company wants to use the Satesforce Platform to enable personalized l-l marketing, an online ordering platform, and a customer-centric support solution for their service agents. The goal of the company is to provide an end-to-end customer centric and personalized experience.

  What is an example artifact that can be used to ensure the company understands the systems involved in the solution'

  A. Journey map

  B. Product backlog

  C. Reference architecture

  D. Storefront wireframes

  Correct Answer: C

  This answer is correct because a reference architecture is an example artifact that can be used to ensure the company understands the systems involved in the solution. A reference architecture provides a high-level overview of the components, integrations, and interactions of the solution, which can help the company visualize how the solution will work and what systems are required.

  References: https://architect.salesforce.com/diagrams/framework/reference-architecture

• Question 65:

  A retail company currently uses B2C Commerce, Service Cloud, and Marketing Cloud. The company plans to launch a winter sweepstakes campaign to attract new customers. The signup page is hosted on B2C Commerce and collects new customer details like name, phone number, and email. In order to enter the sweepstakes, the customer must sign up to receive marketing communications. In return, they will receive a coupon for 20% off their next purchase.

  Which option should be defined as the data source authority for the customer attributes collected from the sweepstakes page?

  A. Experience Cloud

  B. Service Cloud

  C. Marketing Cloud

  D. B2C Commerce

  Correct Answer: D

  B2C Commerce should be defined as the data source authority for the customer attributes collected from the sweepstakes page, as it is the system that captures the customer data directly from the web form and validates the customer consent and compliance preferences. The other systems can consume or sync the customer data from B2C Commerce, but they should not overwrite or modify the data without the customer's consent.

• Question 66:

  A company has Person Account set up on their Sales Cloud and they now want to map subscriber data in Marketing Cloud. What should a Solution Architect recommend?

  A. Sync Subscriber object.

  B. A Sync Person Account object.

  C. Sync Individual object.

  D. Sync Contact object.

  Correct Answer: B

  Syncing Person Account object can help map subscriber data in Marketing Cloud when the company has Person Account set up on their Sales Cloud. This can enable bi-directional data integration between Sales Cloud and Marketing Cloud for Person Accounts, which are records that combine both Account and Contact information for individuals.

  References: https://help.salesforce.com/s/articleView?id=sf.mc_co_person_accounts.htmandtype =5

• Question 67:

  A retail company that sell fitness products Is implementing Service Cloud, B2C Commerce, and Marketing Cloud, In order to provide their customers with personalized recommendations, they are capturing and storing certain PII and health information. In order to adhers to compliance and regulations, they need to ensure shared data is encrypted across all platforms.

  What features should a Solution Architect recommend to accomplish this?

  A. Use Shield platform Encryption to encrypt data in Service Cloud, Enable Encrypted Data Sanding (EDS) in Marketing Cloud, and use B2C Commerce's crypto API.

  B. Platform Encryption to encrypt data in Service Cloud, Marketing Cloud, and B2C Commerce.

  C. Use Shield platform Encryption to encrypt data in Service Cloud and B2 Commerce. Data in Marketing Cloud is encrypted by default.

  D. Use Shield Platform Encryption to encrypt data in Service Cloud, enable encryption at rest in Marketing Cloud, and enable encryption at rest in B2C Commerce.

  Correct Answer: A

  Shield Platform Encryption is a feature that allows you to encrypt sensitive data at rest in Service Cloud and B2C Commerce, while preserving platform functionality. Encrypted Data Sending (EDS) is a feature that allows you to send

  encrypted data from Service Cloud to Marketing Cloud using an encryption key that only you control. B2C Commerce's crypto API is a set of methods that allow you to encrypt and decrypt data using symmetric or asymmetric keys in your

  code.

  References:

  [Salesforce Shield Platform Encryption Implementation Guide] [Encrypted Data Sending (EDS) for Marketing Cloud] [B2C Commerce Crypto API]

• Question 68:

  A company uses a Salesforce solution to sell one-off products and subscription-based products to its customers. However, the company wants to let customers save their payment details when buying products online using credit cards, in

  order to facilitate a one- click ordering mechanism as well as an automatic payment for subscription-based item renewals.

  What should a Solution Architect recommend to store payment information while still maintaining security and compliance?

  A. Store Base64 encoded payment card details.

  B. Hash and store the payment card details.

  C. Store raw payment card details on the customer's profile.

  D. Store a tokenized value for the payment card.

  Correct Answer: D

  This answer is correct because it is a way to store payment information while still maintaining security and compliance. A tokenized payment card is a method that replaces sensitive card data with a unique identifier or token that cannot be mathematically reversed. The actual card data is stored in a secure vault by a payment processor or gateway. This way, the company can facilitate one-click ordering and automatic payment without exposing or storing the actual card data.

  References: https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_payment_processing.htmandt ype=5

• Question 69:

  A customer is using B2C Commerce, Marketing Cloud, Service Cloud, and Experience Cloud. They would like to leverage Salesforce CMS to create common content that can be leveraged across customer touchpoints.

  Which two products can leverage Salesforce content without custom integration?

  Choose 2 answers

  A. Experience Cloud

  B. B2C Commerce

  C. Marketing Cloud

  D. Service Cloud

  Correct Answer: AB

  Salesforce CMS is a product that allows creating, managing, and delivering content across different channels and devices. Salesforce CMS can create common content that can be leveraged across customer touchpoints, such as websites,

  portals, apps, etc. The products that can leverage Salesforce content without custom integration are:

  Experience Cloud: Experience Cloud is a product that allows creating branded websites and portals for customers, partners, or employees. Experience Cloud can leverage Salesforce content without custom integration, by using CMS

  Connect or CMS Collections to display content from Salesforce CMS on Experience Cloud pages.

  B2C Commerce: B2C Commerce is a product that allows creating ecommerce websites and storefronts for online shopping. B2C Commerce can leverage Salesforce content without custom integration, by using CMS Connect or CMS

  Collections to display content from Salesforce CMS on B2C Commerce pages. Option C is incorrect because Marketing Cloud is a product that allows creating and delivering personalized marketing campaigns across different channels and

  devices. Marketing Cloud cannot leverage Salesforce content without custom integration, as it requires using APIs or custom code to access content from Salesforce CMS. Option D is incorrect because Service Cloud is a product that allows

  managing customer service interactions across different channels and systems. Service Cloud cannot leverage Salesforce content without custom integration, as it requires using APIs or custom code to access content from Salesforce CMS.

  References:

  https://help.salesforce.com/s/articleView?id=sf.cms_overview.htmandtype=5

  https://help.salesforce.com/s/articleView?id=sf.networks_cms_connect.htmandtype=

  https://help.salesforce.com/s/articleView?id=sf.networks_cms_collections.htmandtype=5

• Question 70:

  An ecommerce company has one Primary Instance Group with three instances and one Secondary Instance Group with five sandboxes.

  They are expanding and adding people in multiple locations to manage the storefront. They would like additional sandboxes to support their expansion efforts into new markets with new templates, scripts, and controllers.

  Which approach should a Solution Architect recommend?

  A. Add new instances to the Primary Instance Group for new sandboxes in each realm.

  B. Add a Tertiary Instance Group to add sandboxes to the existing realm.

  C. Add a new realm for each new market to get additional sandboxes for each realm.

  D. Add new sandboxes to the Secondary Instance Group for the current realm.

  Correct Answer: D

  The Secondary Instance Group is used for sandboxes in B2C Commerce. Adding new sandboxes to this group does not require creating a new realm or adding instances to the Primary Instance Group, which is used for production and staging instances.

  References: https://developer.salesforce.com/docs/commerce/b2c-commerce/guide/b2c-developer-sandboxes.html