Salesforce Salesforce Certifications B2C-SOLUTION-ARCHITECT Questions & Answers

• Question 11:

  Universal Containers has an existing loyalty program that rewards its customers for purchases and frequent shopping with points that can be redeemed in store or online. They want to transform their existing loyalty program by investing in tools like Marketing Cloud, Salesforce Loyally Management and COP- They want to start segmenting their most loyal customers based or their online engagement and purchase history.

  Which three actions should a Solution Architect recommend they consider taking with the tools they are investing In? Choose 3 answers

  A. Curate tiered experiences in Marketing Cloud

  B. Segment Individuals within CDP C.Q Segment Journeys within CDP

  C. Curate tiered experiences in Loyalty Management

  D. Create Journeys by tiers in Marketing Cloud

  Correct Answer: ACD

  Curating tiered experiences in Marketing Cloud allows the company to create personalized content and offers based on the loyalty level of the customers. Segmenting Journeys within CDP enables the company to use data from multiple sources to create customer segments and target them with relevant messages across channels. Creating Journeys by tiers in Marketing Cloud allows the company to design and execute customer journeys based on the loyalty program tiers and goals.

• Question 12:

  Universal Containers (UC) Is utilizing B2C Commerce today and is considering utilizing CDP as a means of unifying all of their systems and recognize their existing customers as individuals across systems. They are about to install the Commerce Cloud CDP Connector and would like to understand how the unified profile process will work.

  What configurations should a Solution Architect create to correctly identify unified profiles as individuals between CDP and B2C Commerce?

  A. Create Data Segments within CDP and create customer groups within B2C Commerce with the CDP Data Segments

  B. Create Customer Groups within B2C Commerce and create data segments within CDP with CDP Data Segments

  C. Create Individuals within CDP and create customer groups within B2C Commerce with the correct segments

  D. Create Data Segments within CDP and create customers within B2C Commerce with the CDP Data Segments

  Correct Answer: C

  Creating Individuals within CDP and creating customer groups within B2C Commerce with the correct segments are the configurations that a Solution Architect should create to correctly identify unified profiles as individuals between CDP and B2C Commerce. Individuals are the entities that represent a person in CDP and can be created from various data sources using identity resolution rules. Customer groups are the entities that represent a segment of customers in B2C Commerce and can be created using attributes or rules. The Commerce CDP Connector allows for bi-directional synchronization of Individuals and customer groups between CDP and B2C Commerce, enabling a unified profile process.

• Question 13:

  A company wants to use Marketing Cloud to send customer electronic receipts that originate from its point of sale (POS) system. The company has a need for the receipt to be sent no more than 10 minutes after purchase and would like to track all email sends that are being placed to that customer, The Marketing Cloud Contact Key should be the Service Cloud Contact ID.

  What solution should a Solution Architect recommend to achieve this need?

  A. Make an API call from the POS to Marketing Cloud to send the electronic receipt and then call Service Cloud to add the customer if they do not exist. Use an automation in Marketing Cloud nightly to remove any duplicate contacts that may be introduced with Marketing Cloud Connect.

  B. Make an API call from the POS to Service Cloud to retrieve the Service Cloud Contact ID. If the customer does not exist, submit a POST to Service Cloud to create the Contact ID, then send the Contact ID to Marketing Cloud via an API to send the electronic receipt.

  C. Make an API call from the POS to Service Cloud to add the customer if they do not exist; leverage a custom object to send details to Marketing Cloud via Marketing Cloud Connect and synchronized data sources to send the electronic receipt.

  D. Make an API call from the POS to Marketing Cloud te send the electronic receipt. No call is required to Service Cloud to fetch the Contact IO as this information is already available at the POS.

  Correct Answer: D

  This solution allows the company to send the electronic receipt in near real time using the Marketing Cloud Transactional Messaging API, which can handle high- volume and time-sensitive messages. The POS system already has the Service Cloud Contact ID for the customer, so there is no need to make an extra API call to Service Cloud to fetch it. The Service Cloud Contact ID can be passed as the Marketing Cloud Contact Key to ensure data consistency across the systems.

  References: https://developer.salesforce.com/docs/commerce/sfra/marketing-cloud/transactional-messaging-api https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key_migration.htmandtype=5

• Question 14:

  Northern Trail Outfitters (NTO) recently implemented the Service Cloud Connector between B2C Commerce and Service Cloud. They released a new feature that allows customers to add their favorite National Park to their profile. After an attempt to help a customer, a

  service agent informs the Director of IT that they cannot see or update the new National Park value on the profile in the Service Cloud console.

  What should the Solution Architect keep in mind to avoid data exchange issues after implementation?

  A. Check the fieldMapping custom settings in Service Cloud to confirm the nationalParks attribute was mapped from the Commerce Profile to the Service Contact

  B. Check the field-level security for nationalParks is set to read only

  C. Check that the nationalParks value was added to the Profile Custom Object in B2C Commerce

  D. Check that the nationalParks value is defined in the json of the B2C Commerce Customer Data API

  Correct Answer: A

  The fieldMapping custom settings in Service Cloud define how the attributes from the Commerce Profile are mapped to the fields on the Service Contact. If the nationalParks attribute was not mapped, then the service agent would not be able

  to see or update it in the Service Cloud console.

  References:

  https://help.salesforce.com/s/articleView?id=sf.b2c_service_cloud_connector_field_mapping.htmandtype=5

• Question 15:

  A university is considering using Experience Cloud so its students can interact with advisors who have Service Cloud licenses. The university would like to offer the easiest path for existing students to log in while still maintaining security.

  They have an on- premises Active Directory identity provider and use Google Workspace (formerly known as G Suite) for student email addresses.

  What should a Solution Architect recommend?

  A. Implement Social Sign On with Openld Connect and Google Workspace as Auth Provider.

  B. Implement Active Directory and Salesforce Identity for SAML delegated Single Sign On.

  C. Implement Aloha template for students to access email with Salesforce Authenticator app.

  D. Implement OAuth 2.0 authentication protocol with Google Workspace as Service Provider.

  Correct Answer: A

  A is correct because implementing Social Sign On with OpenID Connect and Google Workspace as Auth Provider is a simple and secure way to allow existing students to log in to Experience Cloud using their Google Workspace credentials1. This also eliminates the need for creating and managing separate user accounts in Experience Cloud. B is incorrect because implementing Active Directory and Salesforce Identity for SAML delegated Single Sign On would require the university to set up and maintain a SAML identity provider and configure it with Salesforce Identity. This would be more complex and costly than using Social Sign On with Google Workspace2. C is incorrect because implementing Aloha template for students to access email with Salesforce Authenticator app would not meet the requirement of using the existing Google Workspace email addresses. Aloha template is a pre-built template for Experience Cloud that provides email functionality, but it does not integrate with Google Workspace3. Salesforce Authenticator app is a mobile app that provides two-factor authentication, but it does not integrate with Google Workspace either. D is incorrect because implementing OAuth 2.0 authentication protocol with Google Workspace as Service Provider would not meet the requirement of using the easiest path for existing students to log in. OAuth 2.0 is a protocol that allows users to authorize third-party applications to access their data, but it does not provide authentication or single sign on functionality.

  References:

  1: https://help.salesforce.com/s/articleView?id=sf.networks_auth_provider_openid_connect.htmandtype=5

  2: https://help.salesforce.com/s/articleView?id=sf.identity_provider_saml.htmandtype=5

  3: https://help.salesforce.com/s/articleView?id=sf.networks_templates_aloha.htmandtype=5

  4.

  https://help.salesforce.com/s/articleView?id=sf.security_authenticator_app.htmandtype=5

  5.

  https://help.salesforce.com/s/articleView?id=sf.remoteaccess_oauth_web_server_flow.htmandtype=5

• Question 16:

  A company, currently using B2C Commerce and Service Cloud, has recently purchased and integrated Salesforce Order Management into its order flow. One of the first projects the company would like to complete is to allow its customers to purchase online and pick up their order in the store.

  What flow should a Solution Architect suggest to facilitate this request'

  A. B2C Commerce exports the order to Salesforce Order Management. Salesforce Order Management passes the order information to Service Cloud. Once the order is picked up by the customer, Service Cloud updates the final status in Salesforce Order Management.

  B. B2C Commerce exports the order to Service Cloud. Service Cloud passes the order information to Salesforce Order Management. Once the order is picked up by the customer, Salesforce Order Management updates the final status in Service Cloud.

  C. B2C Commerce exports the order to Salesforce Order Management. Salesforce Order Management passes the order information to Service Cloud. Once the order is picked up by the customer, Service Cloud sends the final status to B2C Commerce.

  D. B2C Commerce exports the order to Service Cloud and Salesforce Order Management at the same time. Once the order is picked up by the customer, Service Cloud sends the final status to Salesforce Order Management and B2C Commerce.

  Correct Answer: A

  This flow allows the customer to purchase online and pick up their order in the store using B2C Commerce, Salesforce Order Management, and Service Cloud. B2C Commerce exports the order to Salesforce Order Management, which handles the order orchestration and fulfillment. Salesforce Order Management passes the order information to Service Cloud, which can be used by the store staff to check the order details and availability. Once the order is picked up by the customer, Service Cloud updates the final status in Salesforce Order Management, which can trigger notifications or invoices.

  References: https://help.salesforce.com/s/articleView?id=sf.order_mgmt_overview.htmandtype=5 https://help.salesforce.com/s/articleView?id=sf.order_mgmt_service_cloud_integration.htmandtype=5

• Question 17:

  A holding company owns and operates a large number of brands internationally. They are interested in migrating to a Salesforce multi-cloud solution to optimize IT spending across the brands. The brands would like to operate B2C Commerce sites supported by Service Cloud for their agents, and use Marketing Cloud to drive consumer engagement.

  Given that the company has operations and customers in multiple countries around the world, which two recommendations should a Solution Architect make to ensure that customer experiences are compliant with all domestic and international regulations related to data privacy and security?

  Choose 2 answers

  A. Use a Service Cloud instance in every market in which they operate to ensure that data residency requirements are fulfilled.

  B. When implementing an B2C Commerce storefront, consider providing shoppers a mechanism to download their data.

  C. Consider implementing Customer Data Platform (CDP) to ensure compliance with data protection laws.

  D. Consider implementing enhanced transaction security to apply appropriate actions to monitor and control Service Cloud user activity.

  Correct Answer: BC

  These answers are correct because they are recommendations that can help ensure that customer experiences are compliant with all domestic and international regulations related to data privacy and security. Providing shoppers a

  mechanism to download their data can help comply with the right to access and portability under GDPR and other laws. Implementing Customer Data Platform (CDP) can help comply with data protection laws by providing tools to manage

  consent, preferences, and identity resolution across multiple channels and touchpoints.

  References:

  https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_gdpr.htmandtype=5

  https://www.salesforce.com/products/customer-data-platform/overview/

• Question 18:

  At Universal Containers, each admin and developer use a separate developer pro sandbox. Configuration and code are then migrated to a partial data sandbox for combination and initial testing. Once approved the configuration and code are then migrated to a full copy sandbox for final load and regression testing before going to production.

  when should the full copy sandbox be refreshed?

  A. After each push from the partial data sandbox.

  B. After user acceptance testing is complete.

  C. After each major release to production.

  D. After a new user is added to production.

  Correct Answer: C

  This answer is correct because it is a recommended time to refresh the full copy sandbox. Refreshing the full copy sandbox after each major release to production can help ensure that the sandbox has the most updated data and metadata

  from production, which can facilitate testing and development activities. Refreshing the full copy sandbox too frequently can be costly and time-consuming, as it consumes a lot of storage space and requires data masking or anonymization.

  References:

  https://help.salesforce.com/s/articleView?id=sf.data_sandbox_implementation_tips.htmandtype=5

• Question 19:

  A company has a multi-cloud implementation that involves an Experience Cloud portal, Service Cloud for case management, and Marketing Cloud for customer interaction.

  The company wants all changes in Salesforce data--including creation, updates, deletion, and undeletion of a record--to be synchronized to its custom-built retail loyalty application in near-real time without significantly impacting the overall system performance.

  Which option is the most appropriate integration mechanism for this scenario?

  A. Outbound Messages

  B. Triggered Send Definition

  C. Apex Trigger Callout

  D. Change Data Capture

  Correct Answer: D

  Change Data Capture is an event-driven integration mechanism that allows near-real-time synchronization of Salesforce data changes with external systems. It does not impact the system performance as it uses asynchronous processing and does not require triggers or code. References: https://developer.salesforce.com/docs/atlas.en-us.change_data_capture.meta/change_data_capture/cdc_intro.htm

• Question 20:

  Northern Trail Outfitters (NTO) has been using B2C Commerce and Service cloud for the past year and wants to take the next step in its customer experience by implementing Marketing Cloud. NTO is focusing on email for the foreseeable future and wants all transactional messages--such as password reset and order confirmations--to go through Marketing Cloud rather than B2C Commerce.

  Which three actions should a Solution Architect recommend to enable this functionality?

  Choose 3 answers

  A. Configure an API event in Process Builder along with an Email Activity with a transactional send classification.

  B. Configure API integration credentials in Marketing Cloud to enable B2C Commerce to call Marketing Cloud.

  C. Implement a server-side API callout in B2C Commerce for each of the required emails.

  D. Implement a client-side API callout in B2C Commerce for each of the required emails.

  E. Configure a Transactional Messaging API in Marketing Cloud and use a transactional send classification for each of the required emails.

  Correct Answer: BCE

  To enable transactional messages from B2C Commerce to Marketing Cloud, you need to configure API integration credentials in Marketing Cloud, which will generate an authentication token and a REST endpoint for your account. Then, you need to implement a server-side API callout in B2C Commerce for each of the required emails, which will use the authentication token and the REST endpoint to send the email data to Marketing Cloud. Finally, you need to configure a Transactional Messaging API in Marketing Cloud, which will allow you to create and manage transactional messages using REST API calls. You also need to use a transactional send classification for each of the required emails, which will indicate that the email is not subject to unsubscribe rules.