Salesforce B2C-SOLUTION-ARCHITECT Online Practice Questions and Exam Preparation

Salesforce B2C-SOLUTION-ARCHITECT Online Questions & Answers

• Question 51:

  Northern Trail Outfitters (NTO) wants to bring data from across all parts of their Salesforce Customer Success Platform Into the Marketing Cloud account. A Solution Architect recommends using Synchronized Data Sources In Contact Builder and Marketing Cloud Connect to Integrate multiple business units In their account.

  Which API does the Solution Architect need to use with Marketing Cloud Connect for this integration?

  A. Tooling API
  B. REST API
  C. SOAP API
  D. Streaming API
  C. SOAP API

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  Explanation/Reference:

  C is correct because Marketing Cloud Connect uses the SOAP API to integrate multiple business units in Marketing Cloud with Salesforce core orgs. The SOAP API enables data synchronization, triggered sends, journey builder integrations,

  and tracking data.

  A is incorrect because the Tooling API is used to create and modify metadata in Salesforce core orgs, such as custom objects, fields, workflows, etc. It is not used for Marketing Cloud Connect integration.

  B is incorrect because the REST API is used to access resources in Marketing Cloud, such as contacts, content, campaigns, etc. It is not used for Marketing Cloud Connect integration.

  D is incorrect because the Streaming API is used to receive notifications of data changes in Salesforce core orgs, such as record updates, deletes, etc. It is not used for Marketing Cloud Connect integration.

  References:

  https://developer.salesforce.com/docs/atlas.en-us.mc-apis.meta/mc-apis/index- api.htm

  https://developer.salesforce.com/docs/atlas.en- us.api_tooling.meta/api_tooling/intro_api_tooling.htm : https://developer.salesforce.com/docs/atlas.en-us.mc-apis.meta/mc-apis/index- api.htm

  https://developer.salesforce.com/docs/atlas.en- us.api_streaming.meta/api_streaming/intro_stream.htm

• Question 52:

  During discovery conversations an organization notes that they want to create a custom survey around their customer's preferences to help improve product recommendations, marketing journeys, and customer service upsell opportunities. They want to house the survey responses in their Salesforce ecosystem so they can run reports. They plan on having two teams manage the survey and change questions twice a year.

  Which three questions should a Solution Architect ask to ensure they understand the requirements well enough to design an appropriate multi-cloud solution?

  Choose 3 answers

  A. Will the teams need the ability to change designs?
  B. Does the team need front-end development capabilities?
  C. How many survey responses would you anticipate in a peak 24-hour period?
  D. Will you ever have more than nine possible answers for a survey question?
  E. How often do you update surveys?
  A. Will the teams need the ability to change designs?
  C. How many survey responses would you anticipate in a peak 24-hour period?
  E. How often do you update surveys?

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  Explanation/Reference:

  Option A is correct because the ability to change designs may affect the choice of survey tools and platforms, as well as the level of customization and maintenance required.

  Option C is correct because the volume of survey responses may impact the performance, scalability, and reliability of the survey solution, as well as the data storage and integration requirements.

  Option E is correct because the frequency of updating surveys may influence the design and governance of the survey solution, as well as the change management and testing processes.

  Option B is incorrect because front-end development capabilities are not relevant to the survey requirements, but rather to the implementation details and skills of the team.

  Option D is incorrect because the number of possible answers for a survey question is not a critical factor for designing a multi-cloud solution, but rather a minor detail that can be easily accommodated by most survey tools.

• Question 53:

  Universal Containers is currently using B2C Commerce and Service Cloud for its commerce and service needs. A new CMO has recently Joined and has asked why there is such a strong disconnect between all their marketing systems and their commerce tool. They do not want to force a new marketing too* on all the business units but they do want all of them integrated, with commerce underlying all.

  Which recommendation can a Solution Architect make that will work with their existing technology investments'

  A. Recommend CDP to replace their existing marketing tools and maintain a single view into commerce with the Commerce CDP Connector
  B. Recommend CRM Analytics to integrate with their existing marketing data sources and create a single view of the customer with the B2C Commerce Connector
  C. Recommend CDP to integrate with their existing marketing tools and create individual profiles into commerce with the Commerce COP Connector
  D. Recommend Marketing Cloud to integrate with their existing marketing tools and provide a single view into commerce with the B2C Commerce APIs
  C. Recommend CDP to integrate with their existing marketing tools and create individual profiles into commerce with the Commerce COP Connector

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  Explanation/Reference:

  Recommending CDP to integrate with their existing marketing tools and create individual profiles into commerce with the Commerce CDP Connector is a recommendation that a Solution Architect can make that will work with their existing technology investments. CDP is a platform that allows companies to unify, segment, activate, and analyze their customer data from multiple sources, including their existing marketing tools. CDP can also integrate with B2C Commerce using the Commerce CDP Connector, which enables bi-directional synchronization of individual profiles and customer groups between CDP and B2C Commerce. This way, the company can have a single view of their customers across all their marketing systems and their commerce tool, and provide personalized and consistent experiences.

• Question 54:

  A company uses PersonAccounts to store customer information in Sales Cloud and now wants to map its customer records in Marketing Cloud. What should a Solution Architect recommend?

  A. Sync Account object using PersonContactId to access the Contact.
  B. Sync Account object using PersonSubscriberld to access the Contact.
  C. Sync Contact object using PersonAccountld to access the Account.
  D. Sync Contact object using PersenSubscriberld to access the Account.
  B. Sync Account object using PersonSubscriberld to access the Contact.

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  Explanation/Reference:

  PersonAccounts are a special type of accounts that combine the properties of accounts and contacts. To sync PersonAccounts with Marketing Cloud, the Account object must be used and the PersonSubscriberId field must be mapped to the

  Marketing Cloud Contact Key. This field contains the ID of the contact record associated with the PersonAccount.

  References:

  https://help.salesforce.com/s/articleView?id=sf.mc_co_person_accounts.htmandtype=5

• Question 55:

  A university has several small departmental organizations scattered across different colleges. Each of which has its own finances, business processes, and strategies that are sometimes at odds. They would like to introduce a university-wide communications strategy that allows their recruitment team to market to potential students globally while allowing each department to recruit existing students for its own programs.

  What should a Solution Architect recommend to meet their needs?

  A. Marketing Cloud with multiple business units, Marketing Cloud Connect, and multiple existing Salesforce orgs
  B. Marketing Cloud with multiple business units and a single Salesforce org with Divisions for consolidating existing departmental orgs
  C. Marketing Cloud with Enterprise Communication Strategy, Marketing Cloud Connect, and multiple existing Salesforce orgs
  D. Marketing Cloud with Enterprise Communication Strategy and a single Salesforce org with Connected Campus for consolidating existing departmental orgs
  D. Marketing Cloud with Enterprise Communication Strategy and a single Salesforce org with Connected Campus for consolidating existing departmental orgs

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  Explanation/Reference:

  Option D is correct because Marketing Cloud with Enterprise Communication Strategy and a single Salesforce org with Connected Campus for consolidating existing departmental orgs is the best solution to meet the university's needs.

  Marketing Cloud with Enterprise Communication Strategy allows the university to create and manage personalized communications across multiple channels and audiences, while a single Salesforce org with Connected Campus enables the

  university to unify and streamline its data, processes, and services across different departments and colleges.

  Option A is incorrect because Marketing Cloud with multiple business units, Marketing Cloud Connect, and multiple existing Salesforce orgs is not a suitable solution for the university's needs, as it would create data silos, integration

  challenges, and governance issues across different Salesforce clouds and orgs. Marketing Cloud Connect is also not necessary for the university's communication strategy, as it is mainly used for data synchronization and integration between

  Marketing Cloud and Service Cloud or Sales Cloud. Option B is incorrect because Marketing Cloud with multiple business units and a single Salesforce org with Divisions for consolidating existing departmental orgs is not a suitable solution

  for the university's needs, as it would create complexity and overhead in managing multiple business units and divisions within the same Salesforce cloud and org. Divisions are also not recommended for multi-brand or multi-department

  scenarios, as they are mainly used for large-scale data segmentation and reporting purposes.

  Option C is incorrect because Marketing Cloud with Enterprise Communication Strategy, Marketing Cloud Connect, and multiple existing Salesforce orgs is not a suitable solution for the university's needs, as it would create data silos,

  integration challenges, and governance issues across different Salesforce clouds and orgs. Marketing Cloud Connect is also not necessary for the university's communication strategy, as it is mainly used for data synchronization and

  integration between Marketing Cloud and Service Cloud or Sales Cloud.

  References:

  [Get Started with B2C Solution Architect Cert Prep - Trailhead] [Certification - B2C Solution Architect - Trailhead] [B2C Solution Architect Certification Guide | Salesforce Ben]

• Question 56:

  A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using Tableau CRM (formerly Einstein Analytics).

  Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign? Choose 2 answers

  A. Configure Einstein Retargeting Recommendations in Marketing Cloud to automate segment generation for Journey Builder
  B. Use SMS as a channel due to its significantly higher engagement rate as compared to email
  C. Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns
  D. Consider using Einstein Discovery to generate a retargeting score representing likelihood to purchase in the next three months
  A. Configure Einstein Retargeting Recommendations in Marketing Cloud to automate segment generation for Journey Builder
  D. Consider using Einstein Discovery to generate a retargeting score representing likelihood to purchase in the next three months

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  Explanation/Reference:

  Option A is correct because configuring Einstein Retargeting Recommendations in Marketing Cloud to automate segment generation for Journey Builder is a valid recommendation to improve the success of the automated campaign. Einstein Retargeting Recommendations uses machine learning to identify customers who are likely to purchase again based on their past behavior and preferences, and automatically creates segments for Journey Builder to send personalized messages and offers. Option D is correct because using Einstein Discovery to generate a retargeting score representing likelihood to purchase in the next three months is a valid recommendation to improve the success of the automated campaign. Einstein Discovery uses advanced analytics and AI to analyze data from multiple sources and generate predictive insights and recommendations. A retargeting score can help the company prioritize and target customers who have a high probability of buying again. Option B is incorrect because using SMS as a channel due to its significantly higher engagement rate as compared to email is not a valid recommendation to improve the success of the automated campaign. SMS may have a higher engagement rate than email, but it also has a higher cost and a lower personalization potential. SMS should be used sparingly and strategically for time- sensitive or urgent messages, not for general re-engagement campaigns. Option C is incorrect because generating personalized coupon codes in B2C Commerce and sending them through Marketing Cloud to be able to effectively track impact of campaigns is not a valid recommendation to improve the success of the automated campaign. Personalized coupon codes may increase conversions and loyalty, but they also reduce margins and profitability. Coupon codes should be used selectively and carefully for customers who have a high lifetime value or a high retargeting score, not for all customers who made purchases in the last 24 months. References: [Get Started with B2C Solution Architect Cert Prep - Trailhead] [Certification - B2C Solution Architect - Trailhead] B2C Solution Architect Certification Guide | Salesforce Ben

• Question 57:

  Northern Trail Outfitters (NTO) wants to consolidate various legacy commerce platforms into one centrally-managed platform on B2C Commerce. The IT department has been working extensively with web frameworks (such as React and Angular) in recent years and wants to leverage the benefits of B2C Commerce, but maintain the flexibility of the user experience using headless commerce.

  Which three considerations, beyond user experience, should a Solution Architect consider before confirming a headless approach?

  Choose 3 answers

  A. Additional infrastructure (for example Heroku servers) may be required to host the application
  B. Features that are available by default in the Storefront Reference Architecture (SFRA) app will need to be custom built in custom frameworks
  C. Developers will still be required to use the Commerce SDK for security purposes
  D. Available Service, Marketing, and LINK accelerators may not work without modifications when using a headless approach
  E. Developers familiar with the web frameworks (React, Angular) will be familiar with the framework used by B2C Commerce
  A. Additional infrastructure (for example Heroku servers) may be required to host the application
  B. Features that are available by default in the Storefront Reference Architecture (SFRA) app will need to be custom built in custom frameworks
  D. Available Service, Marketing, and LINK accelerators may not work without modifications when using a headless approach

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  Explanation/Reference:

  A. Additional infrastructure (for example Heroku servers) may be required to host the application when using a headless approach. This can increase the complexity, cost, and maintenance of the solution. A Solution Architect should consider the trade-offs between flexibility and simplicity when choosing a headless approach. B. Features that are available by default in the Storefront Reference Architecture (SFRA) app will need to be custom built in custom frameworks when using a headless approach. This can increase the development time, effort, and risk of the solution. A Solution Architect should consider the benefits and drawbacks of using SFRA versus custom frameworks when choosing a headless approach.

  D. Available Service, Marketing, and LINK accelerators may not work without modifications when using a headless approach. This can limit the integration capabilities and functionality of the solution. A Solution Architect should consider the compatibility and extensibility of the accelerators when choosing a headless approach. References: https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_headless.htmandtype =5 https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_sfra.htmandtype=5 https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_link.htmandtype=5

• Question 58:

  A company needs to have specific fields encrypted in the user interface on the contact record in Service Cloud as well as on some fields in data extensions that exist only in the Marketing Cloud. The merchant believes that Salesforce Shield Encryption is a suitable solution.

  Which two considerations are relevant for the merchant when determining an appropriate solution?

  Choose 2 answers

  A. With Shield, encrypted fields are not visible to the user, but there are no other feature impacts.
  B. With Shield, encrypted fields cannot be used to filter or sort in Process Builder and Flow Builder.
  C. Field-Level Encryption is also required on Marketing Cloud to encrypt the custom fields.
  D. Shield encryption can be done on any standard or custom field on all field types, but cannot be set to encrypt those fields in Marketing Cloud.
  B. With Shield, encrypted fields cannot be used to filter or sort in Process Builder and Flow Builder.
  D. Shield encryption can be done on any standard or custom field on all field types, but cannot be set to encrypt those fields in Marketing Cloud.

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  Explanation/Reference:

  Salesforce Shield Encryption is a feature that allows encrypting sensitive data at rest in Salesforce without compromising functionality or performance. Shield Encryption uses probabilistic encryption to protect data while preserving its format and length. Field-Level Encryption is a feature in Marketing Cloud that allows encrypting sensitive data at rest in Marketing Cloud using customer-managed keys. Field-Level Encryption uses deterministic encryption to protect data while preserving its format and length. When determining an appropriate solution for encrypting specific fields in Service Cloud as well as in data extensions in Marketing Cloud, the following considerations are relevant: With Shield, encrypted fields cannot be used to filter or sort in Process Builder and Flow Builder. Process Builder and Flow Builder are tools in Salesforce that allow creating automated workflows and processes based on certain criteria or conditions. However, Shield Encryption does not support filtering or sorting on encrypted fields in these tools, because probabilistic encryption does not allow exact matching or comparison of values. Shield encryption can be done on any standard or custom field on all field types, but cannot be set to encrypt those fields in Marketing Cloud. Shield Encryption supports encrypting any standard or custom field on any field type in Salesforce, such as text, email, phone, date, etc. However, Shield Encryption does not apply to Marketing Cloud fields or data extensions, because they are stored in a separate database from Salesforce. To encrypt fields in Marketing Cloud, Field- Level Encryption must be used. Option A is incorrect because with Shield, encrypted fields are visible to the user if they have the View Encrypted Data permission, but there are other feature impacts such as filtering, sorting, searching, etc. Option C is incorrect because Field-Level Encryption is not required on Marketing Cloud to encrypt the custom fields if they are already encrypted by Shield Encryption in Service Cloud. However, Field-Level Encryption can be used on Marketing Cloud if additional encryption or customer-managed keys are needed. References: https://help.salesforce.com/s/articleView?id=sf.security_pe_overview.htmandtype=5 https://help.salesforce.com/s/articleView?id=sf.security_pe_considerations_general.htmandtype=5 https://help.salesforce.com/s/articleView?id=sf.mc_overview_field_level_encryption.htmandtype=5

• Question 59:

  As part of a digital transformation initiative. Universal Containers (UC) wants to start a new project to implement Salesforce Platform, Marketing Cloud, and B2C Commerce. They have mapped the requirements and captured the user stories, including non-functional requirements. Almost all requirements touch all three clouds.

  UC wants to go-live with all functionality in three years, but the executive team would like to see the benefits and return on investment sooner than that.

  What should the Solution Architect recommend in order to align with the executive team's request7

  A. Build and test the functionality across all clouds at once and deploy to production at the end of the three years.
  B. Go-live with Sales and Service cloud functionality first, followed by Marketing Cloud, and then B2C Commerce.
  C. Reduce the overall timeline by removing most non-functional requirements around reliability and performance.
  D. A multi-phased approach with functionality across all clouds delivered to production in each phase.
  D. A multi-phased approach with functionality across all clouds delivered to production in each phase.

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  Explanation/Reference:

  This answer is correct because it aligns with the executive team's request to see the benefits and return on investment sooner than three years. A multi-phased approach allows for incremental delivery of functionality across all clouds, which

  can provide value to the business and customers faster and more frequently.

  References:

  https://trailhead.salesforce.com/en/content/learn/modules/solution-design/solution-design-process

• Question 60:

  A service organization has a long lifecycle for customers that start as a lead and move through opportunity to active and former customer states. The organization wants to use Sales Cloud and Marketing Cloud as their core customer engagement platforms.

  Which two considerations should a Solution Architect keep in mind when setting up this multi-cloud use case?

  Choose 2 answers A. Set up the contact object with a specific record type 'Lead' that mimics the standard lead object to prevent the duplicate contact from being created in Marketing Cloud.

  B. Allow both the lead record to generate a contact in Marketing Cloud and the contact record to generate a contact in Marketing Cloud.
  C. Enable the 'Prevent Duplicates for Lead Conversion' setting when configuring Marketing Cloud Connect to prevent converted contacts from generating a duplicate contact.
  D. Ensure that when a lead is converted to a contact that the Lead ID is mapped to a custom field on the Contact to be used as the referenced with the Subscriber ID in Marketing Cloud and avoid duplicate records.
  D. Ensure that when a lead is converted to a contact that the Lead ID is mapped to a custom field on the Contact to be used as the referenced with the Subscriber ID in Marketing Cloud and avoid duplicate records.

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  Explanation/Reference:

  Option A is correct because setting up the contact object with a specific record type `Lead' that mimics the standard lead object to prevent the duplicate contact from being created in Marketing Cloud is a valid consideration for setting up this multi-cloud use case. This way, the service organization can avoid creating duplicate records in Marketing Cloud when leads are converted to contacts in Sales Cloud, as Marketing Cloud will recognize them as the same subscriber based on their record type and subscriber key. Option D is correct because ensuring that when a lead is converted to a contact that the Lead ID is mapped to a custom field on the Contact to be used as the referenced with the Subscriber ID in Marketing Cloud and avoid duplicate records is a valid consideration for setting up this multi-cloud use case. This way, the service organization can avoid creating duplicate records in Marketing Cloud when leads are converted to contacts in Sales Cloud, as Marketing Cloud will recognize them as the same subscriber based on their Lead ID and Subscriber ID. Option B is incorrect because allowing both the lead record to generate a contact in Marketing Cloud and the contact record to generate a contact in Marketing Cloud is not a valid consideration for setting up this multi-cloud use case, as it would create duplicate records in Marketing Cloud when leads are converted to contacts in Sales Cloud, unless they have matching subscriber keys. Option C is incorrect because enabling the `Prevent Duplicates for Lead Conversion' setting when configuring Marketing Cloud Connect to prevent converted contacts from generating a duplicate contact is not a valid consideration for setting up this multi-cloud use case, as this setting does not prevent duplicates from being created in Marketing Cloud, but rather prevents duplicates from being created in Sales Cloud when leads are converted. References: [Get Started with B2C Solution Architect Cert Prep - Trailhead] [Certification - B2C Solution Architect - Trailhead] B2C Solution Architect Certification Guide | Salesforce Ben