Salesforce B2C-SOLUTION-ARCHITECT Online Practice Questions and Exam Preparation

Salesforce B2C-SOLUTION-ARCHITECT Online Questions & Answers

• Question 41:

  A company uses Salesforce to store accounts and contacts. All users have switched to the Lightning Experience user interface. The Account Hierarchy feature is used extensively to relate companies to their subsidiaries. A Solution Architect finds that the data migration process is creating duplicate contacts with different primary accounts.

  Which two options can the Solution Architect use to ensure that there is only a single contact for a particular person across all the subsidiaries of a company?

  A. Enable Contact to Multiple Accounts
  B. Duplicate Matching Rules
  C. Lightning Data Services
  D. Customer Data Platform
  A. Enable Contact to Multiple Accounts
  B. Duplicate Matching Rules

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  Explanation/Reference:

  Enabling Contact to Multiple Accounts allows a single contact to be related to multiple accounts, which can prevent the creation of duplicate contacts with different primary accounts. Duplicate Matching Rules can help identify and prevent duplicate records based on the criteria and actions that you specify.

• Question 42:

  A company uses B2C Commerce, Experience Cloud, and Marketing Cloud. Now the company wants to enable Social Login with Facebook, Google, and Twitter to increase their conversion rates. Currently, Customer Identity is in use and two types of accounts are available: Individual accounts and household accounts.

  Which consideration should a Solution Architect keep in mind when configuring seamless cross-cloud identity?

  A. The Commerce Cloud to Service Cloud connector supports both person account and contact accounts out-of-the-box.
  B. Commerce Cloud will be the system of record for customer shopping data, including individual profile and authentication credentials.
  C. Full access (full) scope will request access to all accessible data that the third-party provides.
  D. To create the external authenticated profile in Commerce Cloud, Service Cloud will need to invoke a remote OAuth2 authentication request to Commerce Cloud.
  B. Commerce Cloud will be the system of record for customer shopping data, including individual profile and authentication credentials.

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  Explanation/Reference:

  Product Catalogs are a type of data extension that contain product information for generating product recommendations using Einstein in Marketing Cloud. Product Catalogs can be configured natively to sync from B2C Commerce to Marketing Cloud using a point and click configuration in the Marketing Cloud Business Manager. References: https://help.salesforce.com/s/articleView?id=sf.mc_pb_product_catalog.htmandtype=5 https://developer.salesforce.com/docs/commerce/sfra/marketing-cloud/marketing-cloud-integration

• Question 43:

  A company uses Service Cloud and B2C Commerce and now wants to enable the `Order on Behalf of functionality on its storefront.

  Which two actions should a Solution Architect take to ensure agents can use the `Order on Behalf of' functionality?

  Choose 2 answers

  A. Apply the "Order on Behalf of permission set to Service Cloud users.
  B. Verify that the permissions for the B2C Commerce account support `Order on Behalf of'.
  C. Verify that agents have a user record in Service Cloud and an account created in B2C Commerce.
  D. Configure agents to use SSO between B2C Commerce and Service Cloud.
  B. Verify that the permissions for the B2C Commerce account support `Order on Behalf of'.
  C. Verify that agents have a user record in Service Cloud and an account created in B2C Commerce.

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  Explanation/Reference:

  To enable the `Order on Behalf of' functionality, the B2C Commerce account must have the `Order on Behalf of' permission enabled and the `Customer Service' role assigned. The agents must also have a user record in Service Cloud and an

  account created in B2C Commerce with the same email address.

  References:

  https://help.salesforce.com/s/articleView?id=sf.b2c_service_cloud_connector_order_on_behalf_of.htmandtype=5

• Question 44:

  Northern Trail Outfitters (NTO) wants to use Marketing Cloud to implement an Abandoned Cart Solution Workflow so that personalized messages are sent to shoppers who add items to their cart but abandon the B2C Commerce storefront.

  Which two options should a Solution Architect recommended to meet this requirement? Choose 2 answers

  A. Configure streaming updates for catalog importing, implement the Collect Tracking Code, and leverage Journey Builder to trigger an abandoned cart message.
  B. Configure B2C Commerce catalog, product, order, and customer data feeds; implement Marketing Cloud collect.js and trigger an abandoned cart message through Journey Builder.
  C. Configure streaming updates for catalog importing, implement Google Analytics tracking, and leverage Journey Builder to trigger an abandoned cart message.
  D. Configure B2C Commerce catalog, product, inventory, and customer data feeds; implement Marketing Cloud collect.js and trigger an abandoned cart message through Journey Builder.
  A. Configure streaming updates for catalog importing, implement the Collect Tracking Code, and leverage Journey Builder to trigger an abandoned cart message.
  B. Configure B2C Commerce catalog, product, order, and customer data feeds; implement Marketing Cloud collect.js and trigger an abandoned cart message through Journey Builder.

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  Explanation/Reference:

  Both options A and B are valid ways to implement an Abandoned Cart Solution Workflow using B2C Commerce and Marketing Cloud. Option A uses streaming updates for catalog importing, which allows for near real-time updates of product information in Marketing Cloud. Option B uses data feeds that are transferred via SFTP and imported via Automation Studio, which allows for more control over the data format and frequency. Both options use collect.js or Collect Tracking Code to monitor shopper behavior on the B2C Commerce site and share it with Marketing Cloud. Both options also use Journey Builder to trigger personalized messages based on abandoned cart events. Option C is not valid because Google Analytics tracking is not part of the solution. Option D is not valid because inventory data is not required for the solution. References: https://help.salesforce.com/s/articleView?id=sf.icx_b2c_abandonedcart_req_workflow.htmandlanguage=en_USandtype=5 https://trailhead.salesforce.com/content/learn/modules/salesforce-solution-kits-quick-look/c360-sk1

• Question 45:

  Universal Containers (UC) is working on an initial release of Service Cloud and B2C Commerce. The UC management team is excited about the new features and wants to go to market with the new solution as soon as possible even though the requirements are not completely mapped out.

  A Solution Architect is asked to evaluate when UC can go live with a new B2C Commerce site, automated chatbots, Einstein case classification, Service Cloud Voice, and analytics.

  How should a Solution Architect respond to the management team's request to help formulate a roadmap for these new capabilities?

  A. Facilitate a workshop with the management team, applying the relationship design process to create a roadmap aligned to business objectives.
  B. Facilitate a workshop with the development team and create a list of prioritized user stories that can then be used to create a detailed roadmap.
  C. Ask to follow the management team for a week to gain a better understanding of how they work and what information they need to formulate their roadmap.
  D. Ask each member of the management team about their top three concerns, and use it to formulate the roadmap.
  A. Facilitate a workshop with the management team, applying the relationship design process to create a roadmap aligned to business objectives.

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  Explanation/Reference:

  This answer is correct because it is a way to respond to the management team's request to help formulate a roadmap for these new capabilities using the relationship design process. The relationship design process is a method that centers

  relationships as the building blocks of business and social value. It is based on four mindsets that can help design products and services from a place of compassion:

  compassion, intention, courage, and reciprocity. By facilitating a workshop with the management team, applying the relationship design process, a Solution Architect can help create a roadmap that aligns with business objectives and builds

  customer trust.

  References: https://www.salesforce.com/blog/how-relationship-design-works/

• Question 46:

  Northern Trail Outfitters (NTO) is implementing B2C Commerce and Service Cloud as part of an IT transformation project focused on improving the customer experience across all channels. As part of the Service Cloud implementation, there will also be a service portal implemented using Experience Cloud so that customers can better self-serve for the most common use cases. NTO customers are also heavily engaged on social services, so anything that can help them use their existing social accounts to log in will be essential to a great customer experience.

  Which two things should a Solution Architect recommend to cover NTOs identity needs?

  Choose 2 answers

  A. Define a user registration handler to support user provisioning and authentication via social services like Google and Facebook.
  B. Leverage Salesforce Identity as the identity provider to centralize authentication for both Experience Cloud and B2C Commerce in one place.
  C. Leverage B2C Commerce as the identity provider for both Storefront and the Service Portal.
  D. Use Salesforce CDP, which automatically syncs profiles and authentication information across systems.
  A. Define a user registration handler to support user provisioning and authentication via social services like Google and Facebook.
  B. Leverage Salesforce Identity as the identity provider to centralize authentication for both Experience Cloud and B2C Commerce in one place.

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  Explanation/Reference:

  Identity is a feature that allows managing user authentication and access across different applications and systems. Identity can be either internal or external to Salesforce, depending on where the user credentials are stored and verified. To cover NTOs identity needs, a Solution Architect should recommend the following: Define a user registration handler to support user provisioning and authentication via social services like Google and Facebook. A user registration handler is a class in Apex code that defines the logic for creating and updating user accounts based on information from an external identity provider. A user registration handler can support user provisioning and authentication via social services like Google and Facebook, by using OAuth 2.0 protocols and OpenID Connect standards to exchange user information and tokens between Salesforce and the social services. Leverage Salesforce Identity as the identity provider to centralize authentication for both Experience Cloud and B2C Commerce in one place. Salesforce Identity is a product that allows using Salesforce as an identity provider for other applications and systems. Salesforce Identity can centralize authentication for both Experience Cloud and B2C Commerce in one place, by using single sign-on (SSO) protocols and standards to enable users to log in to both applications with the same credentials. Option C is incorrect because leveraging B2C Commerce as the identity provider for both Storefront and the Service Portal is not possible or advisable. B2C Commerce does not support acting as an identity provider for other applications or systems, as it does not support SSO protocols or standards. Option D is incorrect because using Salesforce CDP, which automatically syncs profiles and authentication information across systems, is not a valid or available option. Salesforce CDP is a product that allows creating unified customer profiles from various data sources, but it does not sync or manage authentication information across systems.

  References: https://help.salesforce.com/s/articleView?id=sf.identity_overview.htmandtype=5 https://help.salesforce.com/s/articleView?id=sf.identity_provider.htmandtype=5 https://help.salesforce.com/s/articleView?id=sf.sso_about.htmandtype=5 https://developer.salesforce.com/docs/atlas.en-us.apexcode.meta/apexcode/apex_interface_Auth_RegistrationHandler.htm

• Question 47:

  An organization operating more than 20 beauty, personal care, and health brands wants to move from its on-premise CRM system to Service Cloud and Marketing Cloud. Because a customer's privacy and marketing preferences can vary based on the brand, the organization needs to track those preferences to run consent-based marketing campaigns.

  Which consideration should a Solution Architect keep in mind with respect to consent preferences in Marketing Cloud with the consent data model?

  A. A separate contact is required for each brand where consent is independently managed; the total count of contacts in Marketing Cloud can be larger than the number of individual customers.
  B. When multiple brands are operated in a single org, the native relationship between Business, Brand, and Contact object helps distinguish privacy and consent preferences that vary between different brands.
  C. Global consent governs all-or-nothing consent settings that should be managed on the Contact object to follow cross-cloud data strategy best practice using the contact ID as the primary key in Marketing Cloud.
  D. When a subscriber unsubscribes without following the unsubscribe link provided in the message, the unsubscribe request is sent to Marketing Cloud directly and synchronized to the Salesforce Consent Data Model through Marketing Cloud Connect.
  A. A separate contact is required for each brand where consent is independently managed; the total count of contacts in Marketing Cloud can be larger than the number of individual customers.

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  Explanation/Reference:

  This answer is correct because the consent data model in Marketing Cloud allows for multiple contacts per individual customer, each with their own consent preferences for different brands. This enables consent-based marketing campaigns across multiple brands in a single org. References: https://help.salesforce.com/s/articleView?id=sf.mc_cab_consents.htmandtype=5

• Question 48:

  An organization is considering using the Lead object in Sales Cloud to track customers who have signed up for their newsletter. The goal is to add these customers to a Marketing Cloud nurture campaign. Once they make a purchase, the

  suggested design is to convert the Lead to a Contact record and associate the resulting Contact with a Marketing Cloud Subscriber.

  What recommendation should a Solution Architect make to avoid implementation challenges?

  A. Ensure that the Marketing Cloud Contact associated with the Lead is updated to reference the Contact after conversion.
  B. Avoid using the Lead object by creating Contacts with different Record Types for prospects.
  C. Delete the Marketing Cloud Contact associated with the Lead object after conversion.
  D. Add prospects who have not created an account or made a purchase to Marketing Cloud directly without creating a Lead.
  A. Ensure that the Marketing Cloud Contact associated with the Lead is updated to reference the Contact after conversion.

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  Explanation/Reference:

  This option ensures that the Marketing Cloud Contact is linked to the correct Salesforce record after the Lead is converted to a Contact, and that the contact utilization is not affected by duplicate records. The other options can result in data loss, inconsistent reporting, or unnecessary complexity.

• Question 49:

  A company actively uses CI/CD processes for its Service Cloud implementation and is adding Marketing Cloud and Marketing Cloud Connect to its architecture. Under the current setup, each developer has their own developer sandbox. Developers merge their changes into a sandbox for QA regularly, and then once every week, changes are moved to staging, then from staging to production instances. Which setup should a Solution Architect propose to support this development approach considering costs and data segregation?

  A. Set up one Marketing Cloud instance for production, and create a Marketing Cloud sandbox to connect to each of the Service Cloud sandboxes.
  B. Set up one Marketing Cloud instance with a business unit for production and one business unit for testing which is connected to all Service Cloud sandboxes.
  C. Set up one Marketing Cloud instance for each sandbox in Service Cloud in order to guarantee data segregation.
  D. Set up one Marketing Cloud instance to use with sandboxes for testing and replicate all changes to production.
  A. Set up one Marketing Cloud instance for production, and create a Marketing Cloud sandbox to connect to each of the Service Cloud sandboxes.

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  Explanation/Reference:

  A Marketing Cloud sandbox is a separate instance that can be used for testing and development purposes. It can be connected to multiple Service Cloud sandboxes using Marketing Cloud Connect. This setup allows data segregation and cost efficiency, as opposed to creating multiple Marketing Cloud instances or business units.

  References: https://help.salesforce.com/s/articleView?id=sf.mc_co_marketing_cloud_sandbox.htmandtype=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_connect_multiple_salesforce_orgs.htmandtype=5

• Question 50:

  Universal Containers is about to expand from their existing product efforts around watches into creating smart watches. These watches are intended to integrate with the users smart phone but also gather and collect health data from the watch and the phone. Universal Containers has never had to manage or work with health related data and are concerned about how to go further while still keeping their users trust.

  What is a next step a Solution Architect should suggest to provide UC the kind of understanding they are looking for"?

  Choose 1 answers

  A. Run a Journey Mapping Workshop to understand the users' interactions with the system
  B. Does the team need front-end development capabilities?
  C. Run a Consequence Scanning Workshop to understand the impact of the work
  D. Run a Requirements Gathering Workshop to start creating the build requirements
  E. Speak with a Legal Expert in regards to HIPPA and PHI Data
  C. Run a Consequence Scanning Workshop to understand the impact of the work

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  Explanation/Reference:

  This answer is correct because it is a next step that a Solution Architect should suggest to provide UC the kind of understanding they are looking for regarding how to manage or work with health related data while still keeping their users trust. A Consequence Scanning Workshop is a method that helps identify potential positive and negative consequences of a product or service on people, society, and environment. It can help UC anticipate the impact of their work on their users' trust and privacy, and design solutions that mitigate risks and maximize benefits.

  References: https://www.salesforce.com/blog/how-relationship-design-works/