Salesforce B2C-SOLUTION-ARCHITECT Online Practice Questions and Exam Preparation

Salesforce B2C-SOLUTION-ARCHITECT Online Questions & Answers

• Question 131:

  A salesperson needs to know which subscription a customer has subscribed to or unsubscribed from when reviewing their account in Sales Cloud. However, Marketing Cloud needs to honor the unsubscribe action when it sends out emails.

  Which two steps should a Solution Architect take to meet these requirements?

  Choose 2 answers

  A. Create a Journey activity to update the records in Sales Cloud.
  B. Create a custom preference center that updates the records in Sales Cloud.
  C. Use the out-of-the-box preference center in Marketing Cloud.
  D. Implement the Marketing Cloud Connector to ensure the unsubscribe data is synced from Sales Cloud.
  B. Create a custom preference center that updates the records in Sales Cloud.
  D. Implement the Marketing Cloud Connector to ensure the unsubscribe data is synced from Sales Cloud.

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  Explanation/Reference:

  B. Creating a custom preference center that updates the records in Sales Cloud can help meet the requirements by allowing customers to manage their subscription preferences and opt-in or opt-out of different email lists or publications. This can also provide more granular control over the data synchronization between Sales Cloud and Marketing Cloud. D. Implementing the Marketing Cloud Connector can help meet the requirements by enabling bi-directional data integration between Sales Cloud and Marketing Cloud. This can also allow Marketing Cloud to honor the unsubscribe status of contacts or leads in Sales Cloud when sending emails. References: https://help.salesforce.com/s/articleView?id=sf.mc_co_implement_marketing_cloud_connect.htmandtype=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_unsubscribes_and_subscribers.htmandtype=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_create_a_custom_profile_center.htmandtype=5

• Question 132:

  A company wants to use the Salesforce Platform for their needs. They need a marketing solution, an online ordering platform, and a b solution for service agents, The goal of the company is to provide end-to-end support for their customers.

  What is an example of a deliverable that the Solution Architect should provide to make sure the company understands the solution that is needed?

  A. Technical Design Specification showing the data mapping/model and systems integration
  B. Final design document for storefront pages and service agent experience
  C. Email templates and copy for suggested marketing emails
  D. Organization chart of the company completed by the Solution Architect
  A. Technical Design Specification showing the data mapping/model and systems integration

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  Explanation/Reference:

  A Technical Design Specification is a document that describes the technical architecture and design of a solution, including the data mapping/model and systems integration. This document can help the company understand the solution that

  is needed and how it will meet their requirements.

  References:

  https://trailhead.salesforce.com/content/learn/modules/solution-design-for-technical-architects/define-the-technical-architecture

• Question 133:

  A Solution Architect is working on a project that will use Service Cloud and Marketing Cloud. The company is concerned about its service agents' productivity, since they will sometimes also require access to Marketing Cloud. The company wants the Solution Architect to implement a solution that lets agents authenticate and access all systems with the least possible clicks. The company wants agents to confirm their identity using multi- factor authentication (MFA) upon logging in to either system.

  Which three activities does the Solution Architect need to complete in order to meet the company's requirements?

  Choose 3 answers

  A. Enable SSO on both Service Cloud and Marketing Cloud.
  B. Define which system is acting as an identity provider (IDP).
  C. Configure Marketing Cloud Connect,
  D. Enable Active Directory Federation Services (ADFS) and Salesforce Event Monitoring on the identity provider (IDP).
  E. Enable MFA on the identity provider (IDP).
  A. Enable SSO on both Service Cloud and Marketing Cloud.
  B. Define which system is acting as an identity provider (IDP).
  E. Enable MFA on the identity provider (IDP).

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  Explanation/Reference:

  Option A is correct because enabling SSO on both Service Cloud and Marketing Cloud is a necessary step to allow agents to authenticate and access all systems with the least possible clicks, as they only need to log in once with their

  credentials and then switch between systems seamlessly.

  Option B is correct because defining which system is acting as an identity provider (IDP) is a necessary step to configure SSO between Service Cloud and Marketing Cloud, as it determines which system will verify the identity of the agents

  and issue authentication tokens for the other system.

  Option E is correct because enabling MFA on the identity provider (IDP) is a necessary step to meet the company's requirement of confirming the identity of the agents using multi-factor authentication (MFA) upon logging in to either system.

  MFA adds an extra layer of security by requiring agents to enter a verification code or use another device besides their username and password. Option C is incorrect because configuring Marketing Cloud Connect is not a necessary step to

  enable SSO between Service Cloud and Marketing Cloud, as it is used for data synchronization and integration purposes, not for authentication or access management.

  Option D is incorrect because enabling Active Directory Federation Services (ADFS) and Salesforce Event Monitoring on the identity provider (IDP) are not necessary steps to enable SSO between Service Cloud and Marketing Cloud, as they

  are used for different purposes. ADFS is used for federating identities across different domains or organizations, while Salesforce Event Monitoring is used for tracking user activity and performance within Salesforce.

  References:

  [Get Started with B2C Solution Architect Cert Prep - Trailhead] [Certification - B2C Solution Architect - Trailhead]

• Question 134:

  A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference.

  Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics?

  Choose 3 answers

  A. Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer
  B. Implement Lead Queues in Sales Cloud to ensure that the Telesales teams are calling customers more efficiently
  C. Implement a mobile app so that customers can more easily purchase products to drive higher sales
  D. Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns
  E. Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization
  A. Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer
  D. Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns
  E. Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization

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  Explanation/Reference:

  These answers are correct because they are actions that a Solution Architect should take to help meet the need for improving lead generation metrics. Implementing Audience Studio and integrating it with Marketing Cloud can help bridge the divide between the known and the unknown customer by capturing and activating data from multiple sources and channels. Using analytics tools such as Datorama can help improve accountability on campaign spend for digital advertising and marketing campaigns by providing insights into performance, ROI, and optimization. Running a proof-of-concept of Customer 360 Data Manager can help build unified customer identities by ingesting and matching data from different systems and creating a single source of truth for customer data.

  References: https://help.salesforce.com/s/articleView?id=sf.mc_dmp_dmp.htmandlanguage=en_USandtype =5 https://www.salesforce.com/products/marketing-cloud/best-practices/datorama-marketing-intelligence/ https://www.salesforce.com/blog/customer-360-data-personalization/

• Question 135:

  Northern Trail Outfitters (NTO) has been using B2C Commerce and Service cloud for the past year and wants to take the next step in its customer experience by implementing Marketing Cloud. NTO is focusing on email for the foreseeable future and wants all transactional messages--such as password reset and order confirmations--to go through Marketing Cloud rather than B2C Commerce.

  Which three actions should a Solution Architect recommend to enable this functionality?

  Choose 3 answers

  A. Configure an API event in Process Builder along with an Email Activity with a transactional send classification.
  B. Configure API integration credentials in Marketing Cloud to enable B2C Commerce to call Marketing Cloud.
  C. Implement a server-side API callout in B2C Commerce for each of the required emails.
  D. Implement a client-side API callout in B2C Commerce for each of the required emails.
  E. Configure a Transactional Messaging API in Marketing Cloud and use a transactional send classification for each of the required emails.
  B. Configure API integration credentials in Marketing Cloud to enable B2C Commerce to call Marketing Cloud.
  C. Implement a server-side API callout in B2C Commerce for each of the required emails.
  E. Configure a Transactional Messaging API in Marketing Cloud and use a transactional send classification for each of the required emails.

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  Explanation/Reference:

  To enable transactional messages from B2C Commerce to Marketing Cloud, you need to configure API integration credentials in Marketing Cloud, which will generate an authentication token and a REST endpoint for your account. Then, you need to implement a server-side API callout in B2C Commerce for each of the required emails, which will use the authentication token and the REST endpoint to send the email data to Marketing Cloud. Finally, you need to configure a Transactional Messaging API in Marketing Cloud, which will allow you to create and manage transactional messages using REST API calls. You also need to use a transactional send classification for each of the required emails, which will indicate that the email is not subject to unsubscribe rules.

• Question 136:

  A company wants to use Marketing Cloud to send customer electronic receipts that originate from its point of sale (POS) system. The company has a need for the receipt to be sent no more than 10 minutes after purchase and would like to track all email sends that are being placed to that customer, The Marketing Cloud Contact Key should be the Service Cloud Contact ID.

  What solution should a Solution Architect recommend to achieve this need?

  A. Make an API call from the POS to Marketing Cloud to send the electronic receipt and then call Service Cloud to add the customer if they do not exist. Use an automation in Marketing Cloud nightly to remove any duplicate contacts that may be introduced with Marketing Cloud Connect.
  B. Make an API call from the POS to Service Cloud to retrieve the Service Cloud Contact ID. If the customer does not exist, submit a POST to Service Cloud to create the Contact ID, then send the Contact ID to Marketing Cloud via an API to send the electronic receipt.
  C. Make an API call from the POS to Service Cloud to add the customer if they do not exist; leverage a custom object to send details to Marketing Cloud via Marketing Cloud Connect and synchronized data sources to send the electronic receipt.
  D. Make an API call from the POS to Marketing Cloud te send the electronic receipt. No call is required to Service Cloud to fetch the Contact IO as this information is already available at the POS.
  D. Make an API call from the POS to Marketing Cloud te send the electronic receipt. No call is required to Service Cloud to fetch the Contact IO as this information is already available at the POS.

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  Explanation/Reference:

  This solution allows the company to send the electronic receipt in near real time using the Marketing Cloud Transactional Messaging API, which can handle high- volume and time-sensitive messages. The POS system already has the Service Cloud Contact ID for the customer, so there is no need to make an extra API call to Service Cloud to fetch it. The Service Cloud Contact ID can be passed as the Marketing Cloud Contact Key to ensure data consistency across the systems.

  References: https://developer.salesforce.com/docs/commerce/sfra/marketing-cloud/transactional-messaging-api https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key_migration.htmandtype=5

• Question 137:

  Northern Trail Outfitters (NTO) exported all the Account records from Salesforce and used a data transformation tool to clean up values in the phone field using a standardized format. The export file has more than 2 million records. During previous data loads for similar updates on the Account object, NTO did not experience any issues with row lock.

  Which feature of Data Loader should be used to load this data back into Salesforce faster?

  A. REST API
  B. Bulk API Serial Mode
  C. SOAP API
  D. Bulk API
  D. Bulk API

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  Explanation/Reference:

  Bulk API is a feature of Data Loader that allows loading large amounts of data into Salesforce faster and more efficiently. Bulk API uses asynchronous processing to handle data in batches, which reduces network overhead and improves performance. Bulk API is suitable for loading data files with more than 20,000 records or larger than 10 MB. The export file has more than 2 million records, so Bulk API should be used to load this data back into Salesforce faster.

  References: https://help.salesforce.com/s/articleView?id=sf.data_loader_bulk.htmandtype=5 https://developer.salesforce.com/docs/atlas.en-us.api_asynch.meta/api_asynch/asynch_api_intro.htm

• Question 138:

  Universal Containers has been using Service Cloud and recently decided to implement Marketing Cloud. There are many data quality issues in Service Cloud like duplicates and incomplete email addresses. They want to use Marketing Cloud to send personalized communications.

  Which two recommendations should a Solution Architect make when suggesting a migration strategy from an existing Service Cloud implementation to a new Marketing Cloud one?

  Choose 2 answers

  A. Fix the data quality issues in Service Cloud before migrating to Marketing Cloud.
  B. Use Customer Data Platform (CDP) to synchronize data between Service Cloud and Marketing Cloud.
  C. Map Contact, Lead, and Account objects within Marketing Cloud to enable personalization.
  D. Build a custom connector between Service Cloud and Marketing Cloud that will remove the duplicates.
  A. Fix the data quality issues in Service Cloud before migrating to Marketing Cloud.
  C. Map Contact, Lead, and Account objects within Marketing Cloud to enable personalization.

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  Explanation/Reference:

  A. Fixing the data quality issues in Service Cloud before migrating to Marketing Cloud can help avoid duplicate or incomplete contacts in Marketing Cloud, which can affect the contact count, billing, and personalization. Data quality issues can be fixed by using tools such as Data Loader, Duplicate Management, or ETL tools. C. Mapping Contact, Lead, and Account objects within Marketing Cloud can help enable personalization by using data from Service Cloud in email content or journeys. Mapping can be done by using Marketing Cloud Connect or Customer 360 Data Manager.

  References: https://help.salesforce.com/s/articleView?id=sf.mc_co_sync_leads_and_contacts.htmandtype=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key_migration.htmandtype=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_map_salesforce_objects.htmandtype=

• Question 139:

  A company wants to integrate B2C Commerce and Marketing Cloud so that customers shopping online can be segmented for marketing campaigns like Abandoned Cart and Post Purchase Journeys.

  Which two actions are needed to enable an Abandoned Cart Journey?

  Choose 2 answers

  A. Integrate product, order, and customer data feeds into Marketing Cloud Data Extensions
  B. Integrate product, order, and customer data feeds into Service Cloud objects
  C. Use Mulesoft to bring order and customer data feeds from B2C Commerce to Marketing Cloud
  D. Implement the Marketing Cloud coilect.js through the storefront by using the Connector's reference implementation
  A. Integrate product, order, and customer data feeds into Marketing Cloud Data Extensions
  D. Implement the Marketing Cloud coilect.js through the storefront by using the Connector's reference implementation

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  Explanation/Reference:

  A is correct because integrating product, order, and customer data feeds into Marketing Cloud Data Extensions is a prerequisite for enabling an Abandoned Cart Journey. Data Extensions are tables that store data in Marketing Cloud and can be used to define audience segments and personalize messages. D is correct because implementing the Marketing Cloud collect.js through the storefront by using the Connector's reference implementation is a prerequisite for enabling an

  Abandoned Cart Journey. The collect.js script tracks customer behavior on the storefront and sends data to Marketing Cloud using the Connector cartridge.

  B is incorrect because integrating product, order, and customer data feeds into Service Cloud objects is not needed for enabling an Abandoned Cart Journey. Service Cloud objects are used to store data in Service Cloud and can be used to

  manage customer service cases and interactions.

  C is incorrect because using Mulesoft to bring order and customer data feeds from B2C Commerce to Marketing Cloud is not needed for enabling an Abandoned Cart Journey. Mulesoft is a platform that provides integration solutions for

  various systems and applications.

  References:

  https://help.salesforce.com/s/articleView?id=sf.mc_co_data_integration.htmandtype=

  https://help.salesforce.com/s/articleView?id=sf.mc_co_web_and_mobile_analytics _tracking.htmandtype=5

• Question 140:

  A financial services company wants to implement Service Cloud and Marketing Cloud. A number of profile attributes required for personalization in Marketing Cloud were identified as personally identifiable information (PII) and are too sensitive to be stored in Salesforce.

  Tokenized Sending was presented as a way to address these concerns.

  Which two implications should a Solution Architect consider if Marketing Cloud Connect is to be used for cloud integration?

  Choose 2 answers

  A. The synchronized data extensions will include the token and all PII attributes
  B. All emails will need to be sent through Marketing Cloud or Marketing Cloud Connect to avoid disruptions
  C. The standard email address field for contacts and leads needs to be populated with a token
  D. The token with all supporting attributes will need to be stored in Service Cloud
  A. The synchronized data extensions will include the token and all PII attributes
  C. The standard email address field for contacts and leads needs to be populated with a token

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  Explanation/Reference:

  Tokenized Sending is a feature in Marketing Cloud that allows sending messages with data that is too sensitive to store in Salesforce due to laws, regulations, or security policies. Tokenized Sending uses an API call to exchange data from an external system with Marketing Cloud at send time, without storing the data in Salesforce. Marketing Cloud Connect is a feature that enables integration between Marketing Cloud and other Salesforce clouds such as Service Cloud. When using Tokenized Sending with Marketing Cloud Connect, the following implications should be considered: The synchronized data extensions will include the token and all PII attributes. Synchronized data extensions are tables in Marketing Cloud that store data from other Salesforce clouds using data synchronization in Marketing Cloud Connect. When using Tokenized Sending, the synchronized data extensions will include the token as well as all personally identifiable information (PII) attributes such as name, email, phone, etc. The token will serve as the subscriber key and contact key in Marketing Cloud, while the PII attributes will be used for personalization and segmentation. The standard email address field for contacts and leads needs to be populated with a token. When using Tokenized Sending, the standard email address field for contacts and leads in other Salesforce clouds needs to be populated with a token instead of an actual email address. The token resembles a standard email address but contains encrypted information about the subscriber. The token is used to exchange data with the external system at send time and send messages to the actual email address. Option B is incorrect because not all emails need to be sent through Marketing Cloud or Marketing Cloud Connect to avoid disruptions when using Tokenized Sending. However, it is recommended to do so to ensure consistent tracking and deliverability data across clouds. Option D is incorrect because the token with all supporting attributes does not need to be stored in Service Cloud when using Tokenized Sending. The token and the attributes are stored in the external system and only exchanged with Marketing Cloud at send time. References: https://help.salesforce.com/s/articleView?id=sf.mc_overview_tokenized_sending1.htmandtype=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_tokenized_sending.htmandtyp e=0