Adobe AD0-E602 Online Practice Questions and Exam Preparation

Adobe AD0-E602 Online Questions & Answers

• Question 1:

  Before using Adobe Real-Time CDR a telecommunications company was directly uploading a segment of likely-to-churn customers from SalesForce Marketing Cloud into Facebook for its social campaigns every 7 days. Now, the company can stream this data into RTCDP for segmentation and share with the Facebook connector in near real-time.

  Which two metrics can be tracked to calculate the value of RTCDP for this customer? (Choose two.)

  A. CPM
  B. Time-to-market
  C. CPA
  D. AOV
  B. Time-to-market
  C. CPA

• Question 2:

  A Real-Time CDP Business Practitioner is working on a case where there is a data governance policy violation on activating a segment to email targeting destination using a data field from dataset labeled as C4. Which two are recommended resolutions for this situation to maintain existing data governance policy? (Choose two.)

  A. Remove or modify data usage policy
  B. Modify segment attribute or merge policy
  C. Remove segment from destination
  D. Remove or modify labels of the dataset
  B. Modify segment attribute or merge policy
  C. Remove segment from destination

• Question 3:

  Which two standard widgets are available in a Profiles overview dashboard of Real-time CDP? (Choose two.)

  A. Profiles added
  B. Profile source
  C. Identity graph
  D. Identity overlap
  A. Profiles added
  B. Profile source

• Question 4:

  A Real-Time Business Practitioner has to export a customer's email address and corresponding attributes to a SFTP connection. Which destination type is recommended in this scenario?

  A. Streaming profile export
  B. File based destinations
  C. Streaming segment export
  B. File based destinations

• Question 5:

  A retailer implements Adobe Real-Time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key. This retailer's primary business goal for this year is to acquire new customers. The primary KPI is return-on-ad-spend (ROAS).

  For which use-case could segmentation meet the business goal?

  A. Cross-sell/Upsell
  B. Suppression
  C. Customer Re-engagement
  B. Suppression

• Question 6:

  A Real-Time CDP Business Practitioner is working with a client whose platforms are not adhering to data compliance measures. Which two must the practitioner use to enforce data governance for activating segments to platform destinations? (Choose two.)

  A. Destination labels
  B. Data enforcement rules
  C. Data usage policies
  D. Marketing action
  A. Destination labels
  C. Data usage policies

• Question 7:

  A data steward is working with a client who has provided geographic data. Which labeling option is appropriate to categorize this type of data?

  A. Identity Data
  B. Contractual Data
  C. Sensitive Data
  D. Profile Data
  D. Profile Data

• Question 8:

  A Real-Time CDP Business Practitioner wants to target audiences on Linkedln.

  In order to target Linkedln profiles what three identities must be used to support this targeting?

  A. Hashed emails, phone number, GAID
  B. Hashed emails, IDFA, GAID
  C. IDFA, GAID, MID
  A. Hashed emails, phone number, GAID

• Question 9:

  An Adobe Real-Time CDP Business Practitioner wants to create a segment of users who have purchased an item in the last 90 days and then purchased another item 5 days later. What type of segmentation could be used?

  A. Frequency Segmentation
  B. Recency Segmentation
  C. Sequential Segmentation
  C. Sequential Segmentation

• Question 10:

  An outdoor retailer and Adobe Real-Time CDP customer tries to create a segment that identifies females who browsed camping supplies on its website. The retailer first selected experience events of users who have visited campaign supply product pages in the past 30 days. The initial size of the segment was 450,000 profiles. However, when the retailer AND'd the gender attribute from its loyalty system, the size of the segment dropped to only 7;000 profiles.

  What is the most likely explanation for this dramatic drop in segment size?

  A. The segment logic should include an OR statement instead of an AND.
  B. The recency needs to be expanded to include 90 days of activity.
  C. Women are less interested in the brand's camping supplies than men.
  D. The majority of browsers on the website are not authenticated.
  D. The majority of browsers on the website are not authenticated.