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AD0-E602 Real Exam Questions

Adobe Real-Time CDP Business Practitioner Professional Exam

50 questions available · Page 1 of 5

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Question 1 Multiple choice

A retailer who is an Adobe Real-Time CDP (RTCDP) customer wants to understand the percentage split of different age groups who buy their athletic shoes to help inform which age group to reach in their next shoe marketing campaign.

Which two steps should the retailer take to analyze their shoe segment in this way using RTCDP? (Choose two.)

  1. A

    Create multiple segments which OR each age group attribute with athletic shoe purchaser events

  2. B

    Divide the size of each age group segment into the total sum of all purchaser events to get percentage splits for analysis

  3. C

    Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis

  4. D

    Create multiple segments which AND each age group attribute with athletic shoe purchaser events

Show answer and explanation

Correct answers: C, D

Question 2 Single choice

A Real-time CDP Business Practitioner must enable a scheduled evaluation of an organization's segments

How should the segments be toggled on?

  1. A

    Add all segments to a destination

  2. B

    Create a scheduled segment

  3. C

    Add all segments to schedule

Show answer and explanation

Correct answer: C

Question 3 Multiple choice

A Data Steward is asked to create a Data Governance framework.

Which two items must the steward consider during set up within AEP? (Choose two.)

  1. A

    Policies

  2. B

    Communication

  3. C

    Labels

  4. D

    Permissions

Show answer and explanation

Correct answers: A, C

Question 4 Multiple choice

A Real-time CDP business practitioner wants to fetch merged profile data of a customer across multiple data sources.

Which two elements must match in the data sources for the profile to merge? (Choose two.)

  1. A

    People identifier

  2. B

    Profile ID

  3. C

    Identity value

  4. D

    Namespace

Show answer and explanation

Correct answers: C, D

Question 5 Single choice

What is an example of a profile namespace?

  1. A

    Device name

  2. B

    Email

  3. C

    Segment

  4. D

    Display Name

Show answer and explanation

Correct answer: B

Question 6 Single choice

A banking and insurance company has "memberid" as the unique user id for customers who land on their

website from Google organic search and authenticate.

Which namespace is recommended to fetch profiles for known customers?

  1. A

    Custom namespace for memberid

  2. B

    Custom namespace for Google Click ID

  3. C

    Customer namespace for authenticated id

Show answer and explanation

Correct answer: C

Question 7 Single choice

An Real-Time CDP Business Practitioner was tasked with building a report that monitored a dataflows Activation rate.

Which type of Ingestion would the practitioner need to select within the Monitoring Dashboard to meet this requirement?

  1. A

    Identities

  2. B

    Destinations

  3. C

    Sources

  4. D

    Profiles

Show answer and explanation

Correct answer: B

Question 8 Multiple choice

A Real-Time CDP Business Practitioner wants to make Privacy Service requests for Experience Cloud applications.

Which two categories of applications can they use? (Choose two.)

  1. A

    On-prem applications

  2. B

    Self-serve applications

  3. C

    Real-time applications

  4. D

    Applications integrated with Privacy Service

Show answer and explanation

Correct answers: B, D

Question 9 Single choice

A Real-Time CDP Business Practitioner has composed a schema and a dataset has been created that references that schema. Data is then ingested and stored in the Data Lake.

Which Platform service is the best place to analyze the data to support different use cases?

  1. A

    Query Services

  2. B

    Data Science Workspace

  3. C

    Catalog Service

  4. D

    Real-time Customer Profile

Show answer and explanation

Correct answer: A

Question 10 Single choice

A Real-Time CDP Business Practitioner has to create a new segment of California residents.

What field group tile should they drag onto the segment builder canvas?

  1. A

    Audiences

  2. B

    Events

  3. C

    Attributes

Show answer and explanation

Correct answer: C