Adobe Adobe Campaign AD0-E313 Questions & Answers

• Question 1:

  A Campaign developer configures a delivery with 100 records. After executing the delivery, the developer goes to approve the targeting. The developer sees 100 records as the target count and 90 records as the To Send count.

  The Campaign developer needs a detailed listing of the individual records dropped and the reason for exclusion before approving the target.

  After opening the delivery, how should the campaign developer perform this task?

  A. Go to To: -> Exclusions. Select Allow Excluded Addresses.

  B. Go to Delivery -> Exclusions

  C. Go to Tracking

  D. Go to Audit -> Causes of Exclusions

  Correct Answer: B

  Reference: https://docs.adobe.com/content/help/en/campaign-classic/using/sending- messages/key-stepswhen-creating-a-delivery/steps-defining-the-target-population.html

• Question 2:

  A Campaign developer is configuring a direct mail delivery.

  The Campaign developer selects "By data groupings" when configuring the control group sampling within the delivery.

  What is the reason for this configuration?

  A. By data groupings associates the campaign with a pre-selected control group population.

  B. The sampling will take the same number of records within each data grouping identified.

  C. Data is sorted by the data groupings attribute before the sample is pulled from the target population.

  D. The control group and the target group are extracted as separate files once the delivery executes.

  Correct Answer: B

• Question 3:

  A Campaign developer is building an automated workflow that is required to send emails to product purchasers from the previous day. The audience of each day's send must be stored in a delivery of its own.

  Which type of delivery should the Campaign developer use in such a workflow?

  A. Recurring delivery

  B. Email delivery

  C. Continuous delivery

  D. Other delivery

  Correct Answer: B

  Reference: https://docs.adobe.com/content/help/en/campaign-standard/using/managing- processes-anddata/ channel-activities/email-delivery.html

• Question 4:

  While transferring files from an SFTP. a developer is required to check the SFTP folder for all available files before processing to avoid importing incorrect files.

  In the File transfer activity, which Action would the developer select?

  A. File download

  B. File listing

  C. Test to see if file exists

  D. File upload

  Correct Answer: B

• Question 5:

  Which campaign variable gives the results of a target data count?

  A. Vars.rec

  B. Vars.count

  C. Vars.recCount

  D. Vars.targetData

  Correct Answer: C

• Question 6:

  Which statement is true regarding campaign hierarchy?

  A. A campaign program folder is required to create a campaign.

  B. A campaign folder is required to create a campaign.

  C. A campaign workflow folder is required to create a campaign.

  D. A campaign plan folder is required to create a campaign.

  Correct Answer: A

  Reference: https://docs.adobe.com/content/help/en/campaign-classic/using/orchestrating- campaigns/ orchestrate-campaigns/setting-up-marketing-campaigns.html

• Question 7:

  During development, the client must only send emails to their company domain. How should a Campaign developer make sure this is enforced?

  A. Create a delivery template with an exclusion rule to remove recipients in other domains

  B. Update non-company domain emails to NULL

  C. Create a default workflow template with an exclusion activity to exclude recipients in other domains

  D. Create a typology rule to exclude recipients in other domains

  Correct Answer: C

• Question 8:

  A client has limited HTML development resources, but needs to deliver a high volume of email campaigns with different content What would be the best standard package to fulfill the client's requirements?

  A. Marketing campaigns (Campaign)

  B. Campaign Optimization

  C. Content Manager

  D. Delivery

  Correct Answer: C

• Question 9:

  A campaign developer installs the transactional message control package, but NOT the transactional message execution package.

  What is the reason for this decision?

  A. Message templates are created in the transactional message control.

  B. Transactional message execution packages are installed by default.

  C. Transactional message control sends the message.

  D. Direct mail messages are managed in the transactional message control.

  Correct Answer: A

  Reference: https://docs.adobe.com/content/help/en/campaign-classic/using/transactional- messaging/ introduction/transactional-messaging-architecture.html

• Question 10:

  A client would like to send multiple recurring email deliveries using the same Sender address. What would a developer use to store the Sender address to efficiently manage changes across all existing deliveries and environments?

  A. An enumeration

  B. A public resource

  C. A content schema

  D. An option

  Correct Answer: A