CRM loyalty programs are designed with all of the following considerations in mind
EXCEPT:
A. desired customer behavior
B. positioning -- implications of loyalty programs
C. cost and benefit structure of program elements
D. service requirements of offering
CRM loyalty programs are designed with all of the following considerations in mind
EXCEPT:
A. customer segments and their corresponding needs
B. structure of program offering
C. communication concerning program offering
D. maximize short-term profits
After a customer has discontinued service, how long should the company wait to re- establish communication?
A. less than a week
B. 2 weeks
C. 4 weeks
D. never contact again
What is the process called of customers changing their buying preferences because they find better and/or cheaper products and services elsewhere?
A. churn
B. vulnerability analysis
C. win-back program
D. fickle
Which of the following is not a CRM activity related to prospective customers?
A. market research
B. manage customer information to improve customer care
C. audience segmentation
D. identify the right promotional message
E. identifying the right contact channel for each segment
Which phase of the product life cycle is typically most profitable?
A. development
B. introduction
C. growth
D. maturity
All of the following are reasons why sales begin to decline EXCEPT:
A. customers become aware of the product and its benefits
B. market becomes saturated
C. product becomes technologically outdated
D. customers' tastes change
The product life cycle begins with which step?
A. decline
B. development
C. growth
D. introduction
E. maturity
During the introduction stage, sales of the product are ________ and advertising costs are
________.
A. low, low
B. low, high
C. high, high
D. high, low
All of the following are marketing activities related to promotion EXCEPT:
A. consumer research and market analysis
B. segmentation of customers
C. call centers
D. planning, creation, and placement of advertising
E. creation of brand image
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