APICS APICS Certifications CSCP Questions & Answers

• Question 1071:

  All of the following are characteristics of a customer-focused business EXCEPT:

  A. are easy to do business with

  B. add value to their products or services

  C. are innovative in all aspects of their business

  D. design all business contact points from the perspective of the customer

  E. protect detailed insights about customers as highly valued trade secrets

  Correct Answer: E

• Question 1072:

  Lifetime customer relationships enhance profit in all of the following ways EXCEPT:

  A. lifetime customers lower total marketing costs

  B. it becomes increasingly easier to satisfy lifetime customers

  C. lifetime customers buy a narrower product line

  D. lifetime customers increase revenue and profit opportunities

  Correct Answer: C

• Question 1073:

  What typically happens to the expenses of marketing and sales as the relationship of a lifetime customer develops?

  A. increases

  B. decreases

  C. remains constant

  D. it depends

  Correct Answer: B

• Question 1074:

  What typically happens with respect to satisfying a lifetime customer as the relationship develops?

  A. it becomes easier to satisfy a lifetime customer

  B. it becomes harder to satisfy a lifetime customer

  C. it requires about the same effort

  D. it is hard to tell

  Correct Answer: A

• Question 1075:

  What typically happens to revenue and profit opportunities as the relationship of a lifetime customer develops?

  A. increases

  B. decreases

  C. remains constant

  D. it is hard to predict

  Correct Answer: A

• Question 1076:

  All of the following are types of customers EXCEPT:

  A. noncustomer

  B. vulnerable customer

  C. loyal customer

  D. past due customer

  E. lost customer

  Correct Answer: D

• Question 1077:

  All of the following are one of marketing's 4Ps EXCEPT:

  A. product

  B. price

  C. placement

  D. promotion

  E. purchase

  Correct Answer: E

• Question 1078:

  Which of the following defines the values of the new CRM/SRM culture?

  A. new business organization

  B. new job definitions

  C. new management structure

  D. new business vision and mission statement

  Correct Answer: D

• Question 1079:

  As business organizations shift from task-focused centers to more collaborative virtual organizations, information systems need to do all of the following EXCEPT:

  A. communicate with other partner systems

  B. be accessible 100% of the time

  C. be more flexible

  D. do more in general

  Correct Answer: B

• Question 1080:

  What is a short-term alliance between independent organizations called that may potentially define a long-term relationship to design, produce, and distribute a product?

  A. agile organization

  B. product-driven organization

  C. strategic alliance D. virtual organization

  Correct Answer: D