Which source would most likely be helpful in gauging customer attitudes toward the company?
A. distribution points
B. purchased data
C. sales representatives
D. service representatives
E. transaction records
Which source would most likely provide information about how products or services are being used currently?
A. distribution points
B. purchased data
C. sales representatives
D. service representatives
E. transaction records
Which source would most likely be more useful in identifying and acquiring new customers than in managing relationships with existing customers?
A. distribution points
B. purchased data
C. sales representatives
D. service representatives
E. transaction records
Which source would most likely provide information about how customers would like to use current products?
A. distribution points
B. purchased data
C. sales representatives
D. service representatives
E. transaction records
Which source would most likely be best for identifying concerns customers have on making a purchase?
A. distribution points
B. purchased data
C. sales representatives
D. service representatives
E. transaction records
Which source would most likely be best for determining how purchases are financed?
A. distribution points
B. purchased data
C. sales representatives
D. service representatives
E. transaction records
Which source would most likely be best for determining purchase frequency and volume?
A. distribution points
B. purchased data
C. sales representatives
D. service representatives
E. transaction records
With respect to the purchase of commodities, what typically is the order winner?
A. price
B. quality
C. delivery
D. service
E. flexibility
As reported by retail customers, what is the most influential factor affecting their decision to purchase a product?
A. actual price
B. bundle of services surrounding the product
C. product quality
D. anticipated product life
Companies are beginning to define customers by actual buying behaviors. This has led to segmentation of customers into all of the following strategies EXCEPT:
A. customer awareness
B. customer needs
C. customer technical expertise
D. customer value to the business
Nowadays, the certification exams become more and more important and required by more and more enterprises when applying for a job. But how to prepare for the exam effectively? How to prepare for the exam in a short time with less efforts? How to get a ideal result and how to find the most reliable resources? Here on Vcedump.com, you will find all the answers. Vcedump.com provide not only APICS exam questions, answers and explanations but also complete assistance on your exam preparation and certification application. If you are confused on your CSCP exam preparations and APICS certification application, do not hesitate to visit our Vcedump.com to find your solutions here.