C8010-474 Exam Dumps

The C8010-474 certification validates expertise in analyzing, interpreting, and optimizing online customer experience data using IBM Tealeaf Customer Experience Management V8.7. It covers the ability to work effectively with captured interaction data, identify usability issues, and assess customer behavior patterns across digital channels. The exam objectives define knowledge in configuring business analysis views, utilizing session replay for diagnostics, and applying Tealeaf features to surface actionable insights. Scope includes working with event data, segmenting customer sessions for investigation, and synthesizing findings to support business improvement initiatives. The credential confirms proficiency with Tealeaf’s analytical environment as applied to business analysis functions.

Core competencies measure the ability to access and manage key data sets, work with advanced filtering to isolate relevant sessions, and apply drill-down techniques for detailed behavioral investigation. The objectives emphasize proficiency in building meaningful reports, customizing analysis dashboards, and applying event-based metrics to detect anomalies or trends. Skills include the integration of findings into ongoing business strategies while maintaining data accuracy and ensuring useful visualizations for stakeholders. Certified individuals master using platform tools to identify root causes of customer friction and communicate these with clarity for further action.

Successful candidates gain practical capabilities to track online user interactions, investigate drop-off points, and provide targeted recommendations for improving customer journeys. Their knowledge enables rapid identification of systemic design or process flaws, leading to data-driven changes that enhance user satisfaction and conversion rates. With a structured approach to session analysis and configurable reporting, they contribute effectively to optimizing online applications and transactional flows. These abilities support collaborative work with technical, marketing, and support teams to address identified issues efficiently and align experience improvements with measurable business objectives.

Professionals holding the C8010-474 certification may pursue roles such as Customer Experience Analyst, Business Analyst – Digital Platforms, Web Analytics Specialist, and User Experience Data Analyst. Additional aligned roles include Digital Insights Analyst, E-commerce Business Analyst, and Online Conversion Optimization Specialist.