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Q8 Single choice

You are planning on running a brand lift study for your client, what are some of the metrics you can measure through the study?

Choose only ONE best answer.

A
Percentage point lift, message association, and cost per click.
B
Percentage point lift, message association, favorability, and cost per click.
C
Percentage point lift, cost per estimated incremental person who remembers your ads, and estimated incremental number of people who remember the ad.
D
Cost per click, cost per mile, percentage point lift, and video views.

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