Free 410-101 Web TestEngine Demo

Q10 Multiple choice

You've spent over $8,000 the first month of running campaigns. You go to your data and realize you are
getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121
Initiate Checkout; and 48 Purchase Events.

You tell your client that you will start running optimization campaigns for the second month.

Select all strategies that you should follow for the second month.

Choose ALL answers that apply.

Select all that apply.

A
Run conversion campaign ads optimized for the "Initiate Checkout Event" to people who have visited the main landing page of the product.
B
Run conversion ads optimized for the "Lead Event" to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.
C
Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.
D
You run different conversion campaign ads for all events currently being measured on the website.

410-101 Web TestEngine demo