Free 410-101 Web TestEngine Demo

Q2 Single choice

Your client launched a product two years ago, and it did very well with the young generation.

As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.

With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.

How would you estimate this cost?

Choose only ONE best answer.

A
You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.
B
You could build reach campaigns and estimate how much it would cost you to run the campaigns.
C
You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.
D
There is no way of knowing on Facebook how much it would cost to reach both audiences.

410-101 Web TestEngine demo