MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Web TestEngine demo

Exit VCEDump MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201)
Question 23 of 37
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Q23 Single choice

LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:

Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last
45 days.

Once their activity increases, they should be removed from the list.

What should be their strategy?

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