Free MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Web TestEngine Demo

Q18 Single choice

LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.

What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

A
A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,
B
Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
C
Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.
D
Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.

MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Web TestEngine demo