MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL Real Exam Questions and

Question 1 Multiple choice

How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

A
Orchestration
B
Data aggregation
C
Unified customer profile

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Correct answers: A, C

Question 2 Single choice

What does Priority in an in App message determine?

A
If the priority is set to 1, then the user's device will vibrate to let them know
B
Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device
C
Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device
D
Where on the screen (top, middle, bottom) the in-app message should appear

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Correct answer: B

Question 3 Multiple choice

What three reasons explain why an SMS message may fail to reach a mobile device?

A
The mobile device is powered off
B
The number used to send the SMS was a landline
C
The user is out of range of cellular networks
D
The user is currently on a call.
E
The mobile device has a low battery.

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Correct answers: A, B, C

Question 4 Multiple choice

Which two use cases are best suited for the new MC Transactional Messaging API?

A
Flash Sales
B
Order confirmations
C
Password Resets
D
Subscription reminders

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Correct answers: B, C

Question 5 Multiple choice

If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience.
Series of 3 emails.
Based on the scenario above, what is the best solution to automate this daily campaign?

A
Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).
B
Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App' link.
C
Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities
D
Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.
E
Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities

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Correct answers: A, B, C

Question 6 Multiple choice

What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

A
Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
B
Nullable fields to be used for comparing your Journey Data and Contact Data fields
C
An expression builder references Journey Data and Journey Filtered : activities
D
An expression builder references Journey Data and Contact Data.

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Correct answers: A, D

Question 7 Multiple choice

What can be recommended in Einstein web recommendations? select 3 (Home, Product; Category, Cart,
Conversion Pages)

A
Product
B
Content
C
banner

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Correct answers: A, B, C

Question 8 Single choice

In which place can the facebook ad campaign be viewed when created in ad studio?

A
Facebook testing environment
B
JourneyBuilder
C
Facebook Business Manager
D
Harkebing Cloud Setup

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Correct answer: C

Question 9 Single choice

How long does the activation process take for Einstein Engagement Frequency?

A
up to 24 hours
B
up to six hours
C
up to one hour
D
up to 72 hours

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Correct answer: D

Question 10 Multiple choice

Which two concepts are requirements that reed to be implemented for Einstein web and/or email recommendations in Marketing Cloud? Choose 2 answers

A
Google360 Tracking Code
B
Triggers
C
Collect Tracking Code
D
Catalog
E
Data Extensions

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Correct answers: D, E