Salesforce MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL Online Questions & Answers

• Question 1:

  An administrator needs bankers to see banking-specific Distributed Marketing content and advisors to see advisor-specific Distributed Marketing content. Which two ways can an administrator meet these requirements?

  A. Role Hierarchy
  B. Financial Hierarchy
  C. Industry Rules
  D. Sharing Rules
  A. Role Hierarchy
  D. Sharing Rules

• Question 2:

  How often is the model refreshed for Einstein engagement frequency (uses 2Sdayand data) weekly?

  A. hourly
  B. daily
  C. monthly
  D. Biweekly
  B. daily

• Question 3:

  How does social studio unify anonymous and known identities?

  A. Deterministic matching
  B. social networking
  A. Deterministic matching

• Question 4:

  Which three ways can an administrator improve how quickly Journey Builder processes records for entry? Choose 3 answers

  A. Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.
  B. Make sure you are connected to a fiber internet connection.
  C. Use an ETLtool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.
  D. Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.
  E. Do not use a filter in the entry source to filter more than 50% of your contacts
  A. Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.
  C. Use an ETLtool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.
  E. Do not use a filter in the entry source to filter more than 50% of your contacts

• Question 5:

  How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact? Select 2.

  A. Sales cloud entry audience in journey builder
  B. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
  C. Use an api to create record in sales cloud directly from the ecom site
  D. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
  A. Sales cloud entry audience in journey builder
  D. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins

• Question 6:

  What is true about contact data and journey data?

  A. Journey data is static and contact data is updated data.
  B. Contact data is static and journey data is updated data
  A. Journey data is static and contact data is updated data.

• Question 7:

  What three reasons explain why an SMS message may fail to reach a mobile device?

  A. The mobile device is powered off
  B. The number used to send the SMS was a landline
  C. The user is out of range of cellular networks
  D. The user is currently on a call.
  E. The mobile device has a low battery.
  A. The mobile device is powered off
  B. The number used to send the SMS was a landline
  C. The user is out of range of cellular networks

• Question 8:

  What is true about shared entry event?

  A. It cannot be modified.
  B. Data extension created by it can be modified.
  C. Yon can use filter for entry audience segregation.
  C. Yon can use filter for entry audience segregation.

• Question 9:

  What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?

  A. Data Storage
  B. Next Best Action
  C. Orchestration
  D. Data Aggregation
  C. Orchestration
  D. Data Aggregation

• Question 10:

  What is the prerequisite to create advertising studio audience:

  A. Create advertising/business account on the required and network and setup the ad account integration in MC
  B. Set user opt in data.
  C. There is no prerequisite as all setup is done.
  A. Create advertising/business account on the required and network and setup the ad account integration in MC