MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL Exam Details

  • Exam Code
    :MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL
  • Exam Name
    :Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214)
  • Certification
    :Salesforce Certifications
  • Vendor
    :Salesforce
  • Total Questions
    :102 Q&As
  • Last Updated
    :Jan 21, 2026

Salesforce MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL Online Questions & Answers

  • Question 1:

    What three reasons explain why an SMS message may fail to reach a mobile device?

    A. The mobile device is powered off
    B. The number used to send the SMS was a landline
    C. The user is out of range of cellular networks
    D. The user is currently on a call.
    E. The mobile device has a low battery.

  • Question 2:

    How often are Einstein Engagement Scores updated?

    A. Every day
    B. Every day for mobile, every week for email.
    C. Every hour
    D. Every day for email, every week for mobile.

  • Question 3:

    Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?

    A. Einstein Copy Insights
    B. Einstein Content Selection
    C. Einstein Scoring
    D. Einstein Engagement Frequency

  • Question 4:

    What is true about SMS keywords other than HELP and STOP?

    A. keywords in parent business unit are automatically available to all child business units
    B. keywords in child business unit can be shared between other child business units
    C. keywords in parent or child business unit are available only in that business unit
    D. keywords in parent business unit can be shared to any child business units

  • Question 5:

    What Einstein functionality makes predictions for email only?

    A. Einstein Scoring
    B. Einstein Copy Insights
    C. Einstein Engagement Frequency
    D. Send Time Optimization

  • Question 6:

    What is prerequisite for email/web recommendations? select 2

    A. collect tracking code
    B. catalog

  • Question 7:

    When are customers eligible to be send a message in STO? (when customer will engage then its sent)

    A. immediately when the STO activity arrives
    B. Within the first minute of next hour.
    C. with the next hour
    D. At the hour user engages Within the next 24hours

  • Question 8:

    What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

    A. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
    B. Nullable fields to be used for comparing your Journey Data and Contact Data fields
    C. An expression builder references Journey Data and Journey Filtered : activities
    D. An expression builder references Journey Data and Contact Data.

  • Question 9:

    Which three are fields in the Mobileconnect Demographics table? Choose 3 answers

    A. Region
    B. Channel
    C. Email
    D. City
    E. Last Name

  • Question 10:

    To what types of objects can you do a quick send in distributed marketing, Select multiple

    A. Lead
    B. Contact.
    C. Person account, (opportunities, Quick send message records)

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