A low cost airline is operating three flights a day between two industrial cities in neighbouring countries. The cities are 300 km apart and the terrain between the two countries is mostly flat grasslands. The two cities are also linked by motorways and a railway line.
At first the airline enjoyed first mover advantage and generated healthy profits for three years. But more recently, the airline is experiencing intense competitive pressures, reduced passenger numbers and lower returns. The airline directors are using Porter's Five Forces framework to analyse the nature and severity of the various competitive forces being experienced.
In the context of this model which of the following forces would be considered as a threat of a substitute product or service?
A. High speed rail connection between the two citiesWhich of the following does NOT describe the theory of the transformational super-leader?
A. Someone with the right personality, appearance and attributes.The means by which competitive advantage might be gained differs, depending on whether a resource based approach or a positioning approach is adopted.
Which of the following options characterises the resource based approach?
Select ALL that apply:
A. Superior profitability depends on the firm's possession of unique resources.Four orthopaedic surgeons in a busy hospital department have very different work habits. Each has their own team of medical technicians who are used to the surgeons' personal preferences and are very comfortable with their routines; they basically do the same things every day. This way of working has gone on for several years.
When a new administration manager suggested that they train all of the technicians to work with all the surgeons this led to significant resistance from all of the parties involved. The technicians were concerned that they would no longer be able to perform their usual daily tasks.
On the basis of the scenario what would be the main cause of their resistance?
A. The technicians' fear that they would be forced out of their regular habits.Which of the following represents the three steps from Lewin's three-step model?
A. Unfreeze, move, refreezeAccording to Kotter's process of change, what is the purpose of building a guiding coalition?
A. To give the change direction and focus.Because of the severity of actions of the employer an employee takes the decision to resign. This could be classed as which of the following?
A. Calculative dismissalWhich of the following is NOT a benefit of a good audit system?
A. Provides a form of internal control.The functions of mentoring include which THREE of the following?
A. A career function concerned with enhancement through exposure, visibility and sponsorship.The Finance Director in an organisation has suffered from some criticism in her management approach, in particular her poor communication methods. For example, using finance jargon in her emails and sending messages out of normal
office working hours. This has lead to some of the members of staff being demotivated.
Which of the following possible recommendations would improve the communication situation present in this organisaion?
Select ALL that apply.
A. Arrange meetings whereby the Finance Director is the facilitator and an agenda is set which ensures clear objectives are established and action points noted and followed up.Nowadays, the certification exams become more and more important and required by more and more enterprises when applying for a job. But how to prepare for the exam effectively? How to prepare for the exam in a short time with less efforts? How to get a ideal result and how to find the most reliable resources? Here on Vcedump.com, you will find all the answers. Vcedump.com provide not only CIMA exam questions, answers and explanations but also complete assistance on your exam preparation and certification application. If you are confused on your CIMA-E2 exam preparations and CIMA certification application, do not hesitate to visit our Vcedump.com to find your solutions here.