Exam Details

  • Exam Code
    :CBDA
  • Exam Name
    :Certification in Business Data Analytics (CBDA)
  • Certification
    :IIBA Certifications
  • Vendor
    :IIBA
  • Total Questions
    :150 Q&As
  • Last Updated
    :Jun 29, 2025

IIBA IIBA Certifications CBDA Questions & Answers

  • Question 121:

    A manufacturing company, specializing in turf maintenance equipment, has recently seen a decline in their lawn mower sales. As a result, the analytics team is asked to review the latest customer satisfaction survey results. An analyst on this team creates a report for senior management with attractive visuals, supported by the KPI results. Upon reviewing the report, the analyst's manager mentions that the report is missing the narrative. What does this mean?

    A. The data tables that support the visuals and help answer questions

    B. A narrative that supports insights with additional context and draws correlations

    C. Notes on assumptions and unavailable data for analysis

    D. Commentary around why each graphic was selected to provide additional context

  • Question 122:

    Based on the financial analysis that's been completed by the analytics team, the business analysis professional reminds the team that the most financially feasible option is the one with the:

    A. Highest ROI, highest present value, lowest NPV and highest payback period

    B. Highest ROI, highest present value, highest NPV, and lowest payback period

    C. Highest ROI, lowest present value, lowest NPV and highest payback period

    D. Highest ROI, lowest present value, highest NPV and lowest payback period

  • Question 123:

    Interested in experimenting with analytics, a manufacturing company hires an analyst to see how the capability can be developed within its organization. The analyst is getting started and recognizes the need to show value from the onset of their work to gain upper management's trust and future funding. What action will accomplish these objectives?

    A. Solve the biggest problem the organization has first to quickly grab the support and attention of senior management

    B. Develop a question that can be answered quickly regardless of alignment to strategy, just to get started

    C. Develop a meaningful question that can be answered with data the company already has in its possession

    D. Perform a market analysis to understand how competitors are using analytics and then launch a similar initiative

  • Question 124:

    While creating a dataset for analysis, the analyst reviews the data collected and finds a large percentage of records are missing values. Which activity would the analyst perform in order to use this dataset?

    A. Clustering

    B. Scale validation

    C. Weighting

    D. Factor analysis

  • Question 125:

    A data scientist is performing statistical analysis and is interested in graphically depicting the data set according to the associated quartiles Minimum, First Quartile, Median, Second Quartile, Third Quartile. Which technique would allow for the display of this statistical five number summary?

    A. Gaussian distribution

    B. Scatter plot

    C. Multivariate histogram

    D. Box plot

  • Question 126:

    The analytics team has been asked to provide an estimate of the number of customers they expect to have in 12 months. They debated how accurate that figure needs to be and determined that based on the availability of good data, they could predict within + or10%. This is an example of a:

    A. ROM estimate

    B. Delphi estimate

    C. Parametric estimate

    D. Definitive estimate

  • Question 127:

    The team has completed their analysis on a vast amount of collected data and agree on their recommendations for action.

    However, they are having difficulty in developing the appropriate messages to support their recommendations. The business analysis professional suggests which technique to assist the team?

    A. T-Testing

    B. Simulation

    C. Visioning

    D. Storyboarding

  • Question 128:

    The analytics team has been asked to determine if the organization should launch their highest revenue generating product into the North American market. To date, this has only been available in Eastern Europe. To answer this, the team formulates several research questions, including:

    A. What product launch related costs can we expect?

    B. How much revenue does the product generate in Eastern Europe?

    C. Why does management need to know this?

    D. Do existing customers really like the product?

  • Question 129:

    To gain traction on online sales, a retailer initiated a marketing campaign using banner ads. The company has requested their analytics team to evaluate the performance of the campaign. During the presentation, the analyst confirmed that the campaign did bring in a large number of net new customers to the website and met the target sales conversion rate. They also noted that there was a high number of repeat visitors not completing a sale. What decision would help the retailer improve sales conversion rates for repeat visitors?

    A. Increase investment in banner ads

    B. Incentivize customers to subscribe to promotional notifications

    C. Add additional new products to attract customers

    D. Ensure the sales checkout process is streamlined

  • Question 130:

    A consumer goods manufacturer has recently completed an analytics study to understand how to improve its operational excellence. From the top highlights, online sales outperformed other channels in sales growth and there was a direct relationship between positive customer reviews and increased internet sales. Which strategic business decision may be logically derived from these results?

    A. Improve quality of the products

    B. Create an empowered and collaborative work culture

    C. Encourage customers to complete online reviews

    D. Improve operational efficiencies

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