SAP C_C4H63_2411 Online Practice Questions and Exam Preparation

SAP C_C4H63_2411 Online Questions & Answers

• Question 1:

  On which level of a B2B data model should a role (for example, Sales Manager or CEO) of a B2B customer be stored?

  A. Segment
  B. Relationship
  C. Group
  D. Customer profile
  B. Relationship

• Question 2:

  For which of the following use cases is SAP Customer Data Platform most applicable? Note: There are 2 correct answers to this question.

  A. To provide detailed financials of cash flow statements
  B. To understand the ways clients interact with brands
  C. To show how a marketing campaign performed quarter over quarter
  D. To discover how customers are using products and services
  B. To understand the ways clients interact with brands
  D. To discover how customers are using products and services

• Question 3:

  You are using predictive indicators to configure predictive models and view results. What types of models can you design? Note: There are 3 correct answers to this question.

  A. Predict actions for groups
  B. Predict chum probabilities for profiles
  C. Predict events for groups
  D. Predict customer lifetime value for profiles
  E. Predict churn probabilities for groups
  B. Predict chum probabilities for profiles
  D. Predict customer lifetime value for profiles
  E. Predict churn probabilities for groups

• Question 4:

  How can you configure SAP Customer Data Platform to ingest tracking data from your website?

  A. Create a source SAP Customer Data Cloud application and configure the service worker on your website.
  B. Add a script to your website pages that that will make AJAX calls to the Ingestion API with the event information.
  C. Add the SAP Customer Data Platform web SDK to your website and set cookies with predefined names.
  D. Create a source Web Client Application and add the provided JavaScript event code to yourwebsite pages.
  D. Create a source Web Client Application and add the provided JavaScript event code to yourwebsite pages.

• Question 5:

  You want to authenticate requests to event listeners created by the source server application. How can you do this? Note: There are 2 correct answers to this question.

  A. Pass the SSL certificate of the client.
  B. Pass a constructed JWT as the bearer token.
  C. Pass the one-time password generated by the REST API endpoint.
  D. Pass the user key and secret key as parameters.
  B. Pass a constructed JWT as the bearer token.
  D. Pass the user key and secret key as parameters.

• Question 6:

  What actions can you perform on a segment? Note: There are 2 correct answers to this question.

  A. Activate
  B. Schedule
  C. Clone
  D. Delete
  A. Activate
  D. Delete

• Question 7:

  What do you need to configure in order to send data from SAP Customer Data Platform to a target system?

  A. REST APIs
  B. Events
  C. Segments
  D. Actions
  D. Actions

• Question 8:

  Which statements describe preconfigured matching rules? Note: There are 2 correct answers to this question.

  A. The Contextual Profile rules cannot be edited or re-ordered.
  B. The Unified Customer Profile rules can be edited and re-ordered, but not deleted.
  C. The Unified Customer Profile rules can be edited, re-ordered, and deleted.
  D. The Contextual Profile rules cannot be edited, but can be re-ordered.
  B. The Unified Customer Profile rules can be edited and re-ordered, but not deleted.
  C. The Unified Customer Profile rules can be edited, re-ordered, and deleted.

• Question 9:

  What does the warning sign next to the attributes indicate in the Unique Identifiers section of the Customer Profile view?

  A. It indicates that there was an error updating those attributes in the last inbound event.
  B. It indicates that the values of those attributes are shared with other customer profiles.
  C. It indicates that the unique identifier is invalid.
  D. It indicates that no value is set for those identifier attributes.
  B. It indicates that the values of those attributes are shared with other customer profiles.

• Question 10:

  Why does SAP Customer Data Platform provide two views of the customer?

  A. To provide customer activities in one view and profile data in another
  B. To provide one profile for marketing and another for personalization
  C. To provide the right profile for every customer experience use case
  D. To provide one Unified Customer Profile with two different processing purposes
  C. To provide the right profile for every customer experience use case