C2080-474 Exam Details

  • Exam Code
    :C2080-474
  • Exam Name
    :IBM Tealeaf Customer Experience Management V8.7 Business Analysis
  • Certification
    :IBM Certifications
  • Vendor
    :IBM
  • Total Questions
    :100 Q&As
  • Last Updated
    :Apr 30, 2020

IBM C2080-474 Online Questions & Answers

  • Question 41:

    An event modeler is tasked with creating an event that records the Referrer of each session to identify where visitors to the site are coming from. When should this event be evaluated?

    A. Every Step
    B. End of Session
    C. After Every Step
    D. First Hit of Session

  • Question 42:

    Which session list command is used to review the event and dimensional data for every event that was triggered in an individual session?

    A. Option A
    B. Option B
    C. Option C
    D. Option D

  • Question 43:

    The marketing department wants to track the value of goods in the shopping cart at the moment when customers abandon, in order to develop a report on the total revenue currently lost through abandonment. An event has been created to identify and store the value of the shopping cart present in the response. Which tracking option should be used for this event?

    A. First Per Session
    B. Last Per Session
    C. Cumulative Value
    D. Every Occurrence

  • Question 44:

    A clothing retailer wants to learn about statistically significant changes in conversion rates by traffic type. What type of Top Mover would give them the data they need?

    A. Event count with traffic applied as a dimension
    B. Dimensional Top Mover using the traffic dimension
    C. Ratio of Event Values with traffic applied as a dimension to the numerator and denominator
    D. Ratio of Event Counts with traffic applied as a dimension to the numerator and denominator

  • Question 45:

    A business analyst has been assigned to evaluate the behavior of customers making multiple attempts in a new registration process. Which event should be created?

    A. An event that tracks abandonment from the first step.
    B. An event that tracks failure at the registration submission.
    C. An event that captures the distance between the start and completion in hits.
    D. An event that fires when the required steps are present but not in the correct sequence.

  • Question 46:

    The following KPI on a KPI Scorecard contains a group of 4 related events. The configuration for Summary Calculation is set to Average (Including 0 Values) and the Base Activity parameter is set to Event.

    Which formula is used to compute the % Activity for 2 - Payment Issue?

    A. % Activity = 57 / 3
    B. % Activity = 57 / 4
    C. % Activity = 57 / 174
    D. % Activity = 57 / 369

  • Question 47:

    A travel company has created a business process scorecard for its Rewards points redemption process, which has five steps.

    The scorecard works properly, but the program director wants the scorecard to only show results from the United States, as the program had not yet been launched in other countries. The analyst edited the scorecard to use the "Geography" report group and the "Registration: Country-USA" dimension, as follows:

    However, upon saving the edited process scorecard, three of the steps are now missing. What must the analyst modify?

    A. Change the Permissions for the scorecard.
    B. Adjust the Grades to accommodate the report group.
    C. Create a new scorecard; do not edit an operational scorecard.
    D. Add the Geography report group to the events missing from the scorecard.

  • Question 48:

    What is the default strike character used to mask data in a privacy rule?

    A. *
    B. #
    C. X
    D. o

  • Question 49:

    A developer has a business process that has been defined in a scorecard. The scorecard functions as expected and shows grades for each subsequent step as well as the overall completion of the process, abandonment and failure of key

    steps. During the weekend the e- commerce team has applied a release that made a few modifications to the checkout process.

    The changes included:

    -New Tags for the Tag management system.

    -A new set of images for the site.

    - A change in the CSS file that controls the formatting of the checkout form.

    -A change in the cart checkout function timeout.

    Although other site functionalities have not changed, and there have been no increases in user complaints, the abandonment rate as reported by the scorecard has tripled. What could be the cause of this change in the scorecard abandonment rate?

    A. The new tags are interfering with checkout completion.
    B. The end process event has been invalidated by the page image changes.
    C. The new application timeout does not equal the canister session idle timeout.
    D. The CSS file changes are interfering with the processing of the checkout page.

  • Question 50:

    An event modeler is tasked with creating a report that shows the percent of sessions with failed searches. The event modeler creates a new event to record failed searches. What should be chosen to track this event?

    A. Every Hit
    B. First per Session
    C. Every Occurrence
    D. First Hit of Session

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