A manufacturer and the distributors of its products have decided to focus on price and product availability as strategic priorities. Which of the following values would be the most appropriate measure of customer service?
A. Manufacturer's volume flexibility
B. Order-fulfillment lead times
C. Distributors' order-fill rates
D. Supply chain inventory days of supply
Which of the following warehousing tools enables wireless scanning of products?
A. Magnetic stripes
B. Universal product codes
C. Radio frequency devices
D. Local area network
A company that is focused on customer relationship management is most likely to take which of the following actions for customers who have been profitable over time?
A. Reduce the cost of serving them.
B. Target them for higher margin services.
C. Target them for greater attention.
D. Charge them for administrative services used.
When a company undertakes a win-back strategy without considering the profitability of customer accounts, it is neglecting which of the following key elements?
A. Loyalty
B. Scoring
C. Segmentation
D. Prospecting
It is most appropriate to measure spending per customer as a proportion of profitability during which of the following phases of a supplier/customer relationship?
A. Customer acquisition
B. Customer retention
C. Customer dependency
D. Strategic customer care
What is the primary benefit of using modular rather than integral designs?
A. Lower cost of manufacturing
B. Increased product performance
C. Greater responsiveness in marketing and production
D. Reduced complexity of bills of material
The process used to determine the impact of promotions, price discounts, and rebates on demand forecasts commonly is referred to as demand:
A. planning.
B. forecasting.
C. aggregating.
D. shaping.
Which of the following types of management software typically enables a firm to define business rules that are triggered when specified circumstances occur or fail to occur?
A. Supply chain event
B. Supplier relationship
C. Customer relationship
D. Advanced planning and scheduling (APS)
The most important reason to capture point-of-sale (POS) information in retail stores for products with a short life cycle is to:
A. increase visibility within the supply chain.
B. increase the accuracy of inventory control.
C. facilitate transshipments between retailers.
D. enable the use of optimization tools.
When developing a supply chain strategy, a manager must choose between efficiency and:
A. return on investment (ROI).
B. corporate strategy.
C. flexibility.
D. low cost.
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