When can value be added to a product or service?
A. during the design phase
B. prior to the start of manufacturing or providing the service
C. anywhere in the supply chain
D. depends on service offered after purchase
For many products and services, what is the main differentiator given consumers' expectations are consistently high, and the market in general meets these expectations?
A. service
B. price
C. quality
D. speed
Which of the following are shifts in today's business culture resulting from a greater emphasis on relationships with customers and suppliers?
A. Greater focus on customers
II. Greater emphasis on integration both internally and externally III. Greater focus on mass marketing
B. I only
C. II only
D. I and II
E. I and III
F. I, II and III
SRM is applicable to which supply chain partners?
A. all of a business' suppliers
B. some of a business' suppliers
C. all of a business' customers
D. some of a business' customers
E. all of a business' customers and suppliers
What approach involves the collection and analysis of information designed for sales and marketing decision support to understand and serve existing and potential customer needs?
A. Lean Six Sigma
B. 4Ps
C. Customer Relationship Management
D. Customer Service Management
What is the typical downstream order of supply chain partners?
A. manufacturers, wholesalers, distributors, retailers
B. manufacturers, distributors, wholesalers, retailers
C. distributors, manufacturers, wholesalers, retailers
D. distributors, wholesalers, manufacturers, retailers
What marketing philosophy puts the customer first?
A. Lean Six Sigma
B. 4Ps
C. Customer Relationship Management
D. Customer Service Management
Which of the following is most often the primary sourcing consideration for products or services?
A. strategic importance of the product or service
B. complexity of the item
C. number of suppliers
D. uncertainty
Which type of collaboration below entails partners collaborating in specific processes such as design, typically defined by long term contracts?
A. transactional with information sharing
B. shared processes and partnership
C. linked competitive vision and strategic alliance
D. backward integration (mergers and acquisitions)
All of the following are predictable obstacles to building a successful collaborative supply chain EXCEPT:
A. culture conflicts
B. partners underestimate benefits
C. individual incentives naturally aligned with organizational goals
D. technology barriers
E. power-based relationships
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