Oracle 1Z0-952 Online Practice Questions and Exam Preparation

Oracle 1Z0-952 Online Questions & Answers

• Question 1:

  What is the definition of a regex pixel?

  A. It is a javascript tag used for sending user level category information back to the browser.
  B. It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.
  C. It is used for DCO campaigns.
  D. It is a pixel used for ID swapping.
  E. It is a pixel for transmitting audience data out in real time at the time of page load.
  B. It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.

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  Reference: https://docs.oracle.com/en/cloud/saas/data-cloud/data-cloud-help-center/index.html#IntegratingBlueKaiPlatform/DataDelivery/intro_to_sdt.html?Highlight=regex%20pixel

• Question 2:

  Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

  A. Mobile direct ingest
  B. Image pixel
  C. Asynchronous javascript tag
  D. User data API
  A. Mobile direct ingest
  D. User data API

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  Reference: https://docs.oracle.com/en/cloud/saas/data-cloud/data-cloud-help-center/IntegratingBlueKaiPlatform/data_ingest.html

• Question 3:

  Which of the following is a real world use case for a search campaign?

  A. Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
  B. Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
  C. Ensure customers receive relevant offerings when landing on the site page.
  D. Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
  E. Leverage the device-bridging technology to find users across their devices.
  D. Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.

• Question 4:

  Which of the following is a reason to review and update a taxonomy?

  A. Taxonomy permissioning has been activated.
  B. There are too many categories in the taxonomy and it is hard to find the right data.
  C. The Category Value Assessment has been requested and addressed.
  D. It has been a month since the last audit was conducted.
  A. Taxonomy permissioning has been activated.

• Question 5:

  To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance. Which four options must they define? (Choose four.)

  A. Update Frequency
  B. Benefit
  C. Strategy
  D. Current State
  E. Classification Rules
  F. Use of Categories
  A. Update Frequency
  B. Benefit
  C. Strategy
  D. Current State

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  Reference: https://community.oracle.com/docs/DOC-1010069

• Question 6:

  Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

  A. Suppress 1st party converters to ensure that you are only reaching prospects.
  B. Place BlueKai JSON tag in header of page before page content loads.
  C. Recommend leveraging Broad match where possible.
  D. Ensure client is enabled on Match Multiplier.
  E. Set up logic if user qualifies for multiple audience segments.
  B. Place BlueKai JSON tag in header of page before page content loads.
  E. Set up logic if user qualifies for multiple audience segments.

• Question 7:

  Describe the features of an Audience Injection App that uses SDT.

  A. BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
  B. The client shares the audience with you. This will generate an email notification that includes the audience composition.
  C. The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
  D. The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
  A. BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.

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  Reference: https://docs.oracle.com/en/cloud/saas/data-cloud/data-cloud-help-center/Help/Platform/UsingApps/developing_an_app.html

• Question 8:

  Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?

  A. Key-value string pair with an is or contains operator
  B. Key-number range
  C. Key-date pair (exact or relative date)
  D. Key-number (integer or float)
  A. Key-value string pair with an is or contains operator

• Question 9:

  Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?

  A. That the image pixel is placed as the delivery method in the Create Campaign dialog box.
  B. That the appropriate macros were added to the pixel URL.
  C. That the iFrame tag type was selected in the container tool.
  D. That the production side web server is capable of retrieving HTTP requests.
  D. That the production side web server is capable of retrieving HTTP requests.

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  Reference: https://docs.oracle.com/en/cloud/saas/data-cloud/data-cloud-help-center/IntegratingBlueKaiPlatform/DataDelivery/json_return_tag.html

• Question 10:

  You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy. Which stage of implementation are you currently working through with your client?

  A. Operational Rollout
  B. Discover
  C. Data Classification
  D. Data Scoping
  E. Data Ingestion
  B. Discover