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Exit VCEDump EEB-101 Salesforce Essentials for Marketing Cloud Email Marketers (SP24)

Q24 Multiple choice

Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers.

Which three strategies will help improve NTO's email deliverability? Choose 3 answers

Select all that apply.

A
Authenticate email sending to distinguish it from spammers.
B
Purge old or Inactive email addresses.
C
Ensure the spam complaint rate is between 1% and 3%.
D
Purchase lists from companies that guarantee users have opted In.
E
Encourage subscribers to add the company's sending domain to their address books.

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