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Exit VCEDump EEB-101 Salesforce Essentials for Marketing Cloud Email Marketers (SP24)

Q23 Multiple choice

An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of Interest this week."

Which two best practices should the marketer use to make the subject line more effective? Choose 2 answers

Select all that apply.

A
Include "RE:", "FWD:", "etc." to get the reader's attention.
B
A/B test the effectiveness of different subjects.
C
Keep the subject text between 50 and 100 characters long.
D
Include information relevant to the message in the subject line.

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