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Q14 Single choice

An organization is considering using the Lead object in Sales Cloud to track customers who have signed up for their newsletter. The goal is to add these customers to a Marketing Cloud nurture campaign. Once they make a purchase, the suggested design is to convert the Lead to a Contact record and associate the resulting Contact with a Marketing Cloud Subscriber.

What recommendation should a Solution Architect make to avoid implementation challenges?

A
Ensure that the Marketing Cloud Contact associated with the Lead is updated to reference the Contact after conversion.
B
Avoid using the Lead object by creating Contacts with different Record Types for prospects.
C
Delete the Marketing Cloud Contact associated with the Lead object after conversion.
D
Add prospects who have not created an account or made a purchase to Marketing Cloud directly without creating a Lead.

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